Visual Metaphors And Aesthetics
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Visual Metaphors And Aesthetics
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Author : Michalle Gal
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-05-19
Visual Metaphors And Aesthetics written by Michalle Gal and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-19 with Philosophy categories.
This book offers a new definition of metaphor-as an ontological and visual construction, whose roots are external visual forms, and its motivation is our attachment to forms. This definition, which Michalle Gal names “visualist,” challenges the ruling conceptualist theory of metaphors and places a new emphasis on how we experience rather than understand metaphors. In doing so, she responds to the visual turn that is taking place in literature and the media, demanding that the visual become a site of philosophical analysis. This focus on the external visual world allows Gal to employ visual theories to capture the essence of metaphor. She looks beyond conceptual or semantic mechanism, and returns to theories of Arnheim and Gombrich and the current evolution of ideas about the visual or material and embodied cognition. Proposing to see visual metaphors in their basic form, she uses a new externalist terminology of ontology, visuality, composition, affordance, construction, and emergence. Setting out a new theory that takes into account that humans are visual no less than cognitive creatures, Visual Metaphors and Aesthetics lays the foundation for a new vocabulary to talk about metaphors.
A Philosophy Of Visual Metaphor In Contemporary Art
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Author : Mark Staff Brandl
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-02-23
A Philosophy Of Visual Metaphor In Contemporary Art written by Mark Staff Brandl and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Philosophy categories.
Metaphor, which allows us to talk about things by comparing them to other things, is one of the most ubiquitous and adaptable features of language and thought. It allows us to clarify meaning, yet also evaluate and transform the ways we think, create and act. While we are alert to metaphor in spoken or written texts, it has, within the visual arts, been critically overlooked. Taking into consideration how metaphors are inventively embodied in the formal, technical, and stylistic aspects of visual artworks, Mark Staff Brandl shows how extensively artists rely on creative metaphor within their work. Exploring the work of a broad variety of artists – including Dawoud Bey, Dan Ramirez, Gaëlle Villedary, Raoul Deal, Sonya Clark, Titus Kaphar, Charles Boetschi, and more– he argues that metaphors are the foundation of visual thought, are chiefly determined by bodily and environmental experiences, and are embodied in artistic form. Visual artistic creation is philosophical thought. By grounding these arguments in the work of philosophers and cultural theorists, including Noël Carroll, Hans Georg Gadamer, and George Lakoff, Brandl shows how important metaphor is to understanding contemporary art. A Philosophy of Visual Metaphor in Contemporary Art takes a neglected feature of the visual arts and shows us what a vital role it plays within them. Bridging theory and practice, and drawing upon a capacious array of examples, this book is essential reading for art historians and practitioners, as well as analytic philosophers working in aesthetics and meaning.
Aspects Of Metaphor
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Author : Jaakko Hintikka
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Aspects Of Metaphor written by Jaakko Hintikka and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Philosophy categories.
Metaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of 'a way of life' (E.M. Zemach).
The Roots Of Metaphor
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Author : Norman Kreitman
language : en
Publisher: Routledge
Release Date : 2019-05-23
The Roots Of Metaphor written by Norman Kreitman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Philosophy categories.
First published in 1999, this study begins with a review of basic biological functions, stressing the importance to the organism of various kinds of information. The 'biology of information' must consider how the brain reacts to new, as contrasted with expected, inputs; these differences are discussed chiefly in relation to language. In language processing predictability is of prime importance, but to clarify what this entails it is necessary to consider just how our concepts are organized. Personal construct theory throws considerable light on this question, but is less informative about fantasy, which requires separate exploration. The main chapter focuses on the origins and interpretation of metaphor, in which quite disparate concepts are united but which we understand nevertheless. Existing theories of metaphor are unsatisfactory, but personal construct theory again helps resolve the psychological-linguistic issues. Finally, the question is raised as to why a good metaphor produces a response which is recognizably aesthetic in character, and its implications for our aesthetic responses to other art forms are explored.
Embodied Metaphors In Film Television And Video Games
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Author : Kathrin Fahlenbrach
language : en
Publisher: Routledge
Release Date : 2015-10-05
Embodied Metaphors In Film Television And Video Games written by Kathrin Fahlenbrach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Social Science categories.
In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.
Visual Metaphor
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Author : Gerard J. Steen
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-12-15
Visual Metaphor written by Gerard J. Steen and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Language Arts & Disciplines categories.
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Beyond Aesthetics
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Author : Noël Carroll
language : en
Publisher: Cambridge University Press
Release Date : 2001-04-30
Beyond Aesthetics written by Noël Carroll and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-30 with Art categories.
Claims authorial intention, art history, and morality play a role in our encounter with art works.
Pictorial Metaphor In Advertising
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Author : Charles Forceville
language : en
Publisher: Routledge
Release Date : 2002-01-22
Pictorial Metaphor In Advertising written by Charles Forceville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-22 with Language Arts & Disciplines categories.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
Handbook Of Visual Communication
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Author : Kenneth L. Smith
language : en
Publisher: Routledge
Release Date : 2004-12-13
Handbook Of Visual Communication written by Kenneth L. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Language Arts & Disciplines categories.
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Multimodal Metaphor
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Author : Charles Forceville
language : en
Publisher: Walter de Gruyter
Release Date : 2009
Multimodal Metaphor written by Charles Forceville and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad