Visual Methods In Marketing And Consumer Research
DOWNLOAD
Download Visual Methods In Marketing And Consumer Research PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Visual Methods In Marketing And Consumer Research book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Visual Methods In Marketing And Consumer Research
DOWNLOAD
Author : Fatema Kawaf
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-21
Visual Methods In Marketing And Consumer Research written by Fatema Kawaf and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Business & Economics categories.
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a ‘go‐to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on. The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a ‘go-to hands-on guide’ for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
Formative Research In Social Marketing
DOWNLOAD
Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2016-10-07
Formative Research In Social Marketing written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Qualitative Methods For Consumer Research
DOWNLOAD
Author : Thomas Bjorner
language : en
Publisher: Gyldendal Akademisk
Release Date : 2016
Qualitative Methods For Consumer Research written by Thomas Bjorner and has been published by Gyldendal Akademisk this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within product innovation/development). It provides guidelines on how to properly conduct interviews, make observations, and use document data. Furthermore, it outlines specific procedures for analyzing textual, visual, and electronic information.
Handbook Of Qualitative Research Methods In Marketing
DOWNLOAD
Author : Russell W. Belk
language : en
Publisher: Edward Elgar Publishing
Release Date : 2007
Handbook Of Qualitative Research Methods In Marketing written by Russell W. Belk and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Visual Methods In Social Research
DOWNLOAD
Author : Marcus Banks
language : en
Publisher: SAGE
Release Date : 2001-05-01
Visual Methods In Social Research written by Marcus Banks and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-01 with Social Science categories.
There has been an explosion of interest in visual culture - coming largely from work in sociology, anthropology and cultural studies and while there are a number of practical and technical manuals available for film, photographic and other visual media, there is a dearth of writing that combines both the practical and the technical. This book redresses this with a balanced approach that is written primarily for students in the social sciences who wish to use visual materials in the course of empirical, qualitative field research. It should also be of interest to experienced researchers who wish to expand their methodological approaches.
Qualitative Consumer And Marketing Research
DOWNLOAD
Author : Russell Belk
language : en
Publisher: SAGE
Release Date : 2012-12-26
Qualitative Consumer And Marketing Research written by Russell Belk and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
Qualitative Methods For Marketplace Research
DOWNLOAD
Author : Shay Sayre
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2001-03-21
Qualitative Methods For Marketplace Research written by Shay Sayre and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-21 with Business & Economics categories.
Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century.
Death In A Consumer Culture
DOWNLOAD
Author : Susan Dobscha
language : en
Publisher: Routledge
Release Date : 2015-12-22
Death In A Consumer Culture written by Susan Dobscha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
New Paths To Thick Descriptions Innovativeness In Data Collection And Interpretation
DOWNLOAD
Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2005
New Paths To Thick Descriptions Innovativeness In Data Collection And Interpretation written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
Annotation The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.
Online Research Methods In Urban And Planning Studies Design And Outcomes
DOWNLOAD
Author : Silva, Carlos Nunes
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Online Research Methods In Urban And Planning Studies Design And Outcomes written by Silva, Carlos Nunes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Political Science categories.
"This book provides an overview of online research methods in urban and planning studies, exploring and discussing new digital tools and Web-based research methods, as well as the scholarly, legal, and ethical challenges associated with their use"--Provided by publisher.