Visual Rhetoric
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Visual Rhetoric
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Author : Lester C. Olson
language : en
Publisher: SAGE
Release Date : 2008-03-20
Visual Rhetoric written by Lester C. Olson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-20 with Art categories.
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Defining Visual Rhetorics
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Author : Charles A. Hill
language : en
Publisher: Routledge
Release Date : 2012-08-21
Defining Visual Rhetorics written by Charles A. Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Language Arts & Disciplines categories.
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Still Life With Rhetoric
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Author : Laurie E. Gries
language : en
Publisher: University Press of Colorado
Release Date : 2015-03-05
Still Life With Rhetoric written by Laurie E. Gries and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Language Arts & Disciplines categories.
In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.
Visual Rhetoric In A Digital World
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Author : Carolyn Handa
language : en
Publisher: Bedford/St. Martin's
Release Date : 2004-03-12
Visual Rhetoric In A Digital World written by Carolyn Handa and has been published by Bedford/St. Martin's this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-12 with Language Arts & Disciplines categories.
This sourcebook helps composition instructors consider what it means to teach visual rhetoric in the context of the multimedia classroom. Drawn from a range of disciplines, readings address visual argument, rhetoric of the image and design, and how culture shapes visual understanding.
Visual Rhetoric And The Eloquence Of Design
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Author : Leslie Atzmon
language : en
Publisher: Parlor Press LLC
Release Date : 2011-03-11
Visual Rhetoric And The Eloquence Of Design written by Leslie Atzmon and has been published by Parlor Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Philosophy categories.
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Locating Visual Material Rhetorics
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Author : Amy Propen
language : en
Publisher: Parlor Press LLC
Release Date : 2012-01-03
Locating Visual Material Rhetorics written by Amy Propen and has been published by Parlor Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Art categories.
Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.
Go Figure New Directions In Advertising Rhetoric
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Author : Edward F. McQuarrie
language : en
Publisher: M.E. Sharpe
Release Date : 2008
Go Figure New Directions In Advertising Rhetoric written by Edward F. McQuarrie and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Visual Rhetoric And Early Modern English Literature
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Author : Katherine Acheson
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2013
Visual Rhetoric And Early Modern English Literature written by Katherine Acheson and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Literary Criticism categories.
Considering the variety of charts, diagrams and other kinds of images with which early modern printed books are copiously illustrated, this volume interrogates how visual rhetoric affected verbal expression. The genres of illustration considered include military strategy and tactics, garden design, instrumentation, Bibles, scientific schema, drawing instruction, natural history, comparative anatomy and Aesop's Fables. The book develops novel methods of using printed images as evidence in the interpretation of the rich, strange and beautiful literature of early modern England.
Landmark Essays On Rhetoric Of Science Issues And Methods
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Author : Randy Allen Harris
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01
Landmark Essays On Rhetoric Of Science Issues And Methods written by Randy Allen Harris and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Language Arts & Disciplines categories.
Landmark Essays in Rhetoric of Science: Issues and Methods compiles the essential readings of the vibrant field of rhetoric of science, tracing the growth and core concerns of the field since its development in the 1970s. A companion to Randy Allen Harris’s foundational Landmark Essays in Rhetoric of Science: Case Studies, this volume includes essays by such luminaries as Carolyn R. Miller, Jeanne Fahnestock, and Alan G. Gross, along with an early prophetic article by Charles Sanders Pierce. Harris’s detailed introduction puts the field into its social and intellectual context, and frames the important contributions of each essay, which range from reimagining classical concepts like rhetorical figures and topical invention to Modal Materialism and the Neomodern hybridization of Actor Network Theory with Genre Studies. Race, revolution, and Daoism come up along the way, and the empirical recalcitrance of the moon. This collection serves as a textbook for graduate and advanced undergraduate courses in science studies, and is an invaluable resource for researchers concerned with science not as a special, autonomous, sacrosanct enterprise, but as a set of value-saturated, profoundly influential rhetorical practices.
Eyes In View A Visual Perspective
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-20
Eyes In View A Visual Perspective written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-20 with Computers categories.
In a world awash with visual stimuli, "Eyes in View: A Visual Perspective" offers a refreshing and insightful exploration of the power of visual rhetoric. This comprehensive guide goes beyond traditional text-based analysis to delve into the unique ways in which visual elements communicate meaning and influence our perceptions. Divided into ten engaging chapters, the book begins by establishing a solid foundation for understanding visual rhetoric, defining key concepts and exploring the differences between visual communication and visual rhetoric. It then delves into the persuasive power of visuals, analyzing how images and visuals are used to influence our thoughts and actions. Chapters dedicated to the language of visuals and visual narratives shed light on the semiotics of visual images and the techniques used to create compelling visual stories. Moving beyond theoretical discussions, the book also explores the practical applications of visual rhetoric in various fields. Readers will gain insights into how visual rhetoric is used in education, the workplace, and the arts. They will learn how to harness the power of visuals to enhance learning, communicate effectively in business settings, and create impactful artistic expressions. Enriched with real-world examples, case studies, and thought-provoking questions, "Eyes in View: A Visual Perspective" is an indispensable resource for anyone seeking to understand the role of visuals in shaping our world. Whether you're a student, a professional, an artist, or simply someone interested in visual communication, this book will provide you with a deeper appreciation for the power of visual rhetoric. With its accessible writing style and comprehensive coverage, "Eyes in View: A Visual Perspective" is a must-read for anyone interested in understanding the role of visuals in communication, persuasion, and culture. If you like this book, write a review on google books!