Visual Thinking For Design

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Visual Thinking For Design
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Author : Colin Ware
language : en
Publisher: Elsevier
Release Date : 2010-07-27
Visual Thinking For Design written by Colin Ware and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-27 with Computers categories.
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. - Presents visual thinking as a complex process that can be supported in every stage using specific design techniques - Provides practical, task-oriented information for designers and software developers charged with design responsibilities - Includes hundreds of examples, many in the form of integrated text and full-color diagrams - Steeped in the principles of "active vision, which views graphic designs as cognitive tools
Visual Thinking For Information Design
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Author : Colin Ware
language : en
Publisher: Morgan Kaufmann
Release Date : 2021-03-26
Visual Thinking For Information Design written by Colin Ware and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Computers categories.
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images. - Presents visual thinking as a complex process that can be supported in every stage using specific design techniques - Provides practical, task-oriented information for designers and software developers charged with design responsibilities - Includes hundreds of examples, many in the form of integrated text and full-color diagrams - Steeped in the principles of "active vision, which views graphic designs as cognitive tools - Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation
Graphic Design Play Book
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Author : Sophie Cure
language : en
Publisher: Laurence King Publishing
Release Date : 2019-06-25
Graphic Design Play Book written by Sophie Cure and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Design categories.
'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Visual Thinking For Architects And Designers
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Author : Ronald J. Kasprisin
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1995
Visual Thinking For Architects And Designers written by Ronald J. Kasprisin and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Architecture categories.
Kasprisin and Pettinari (Kasprisin Pettinari Design: Architects and Urban Planners, Seattle) present their concept of "visual thinking," which involves drawing three-dimensional renderings as a means to create environment-friendly architectural designs in urban areas. They take the reader through the design process: principles, elements, techniques of drawing; visualizing place as context; scaling; phasing; and how to involve the public in the design. Four detailed case studies and over 300 drawings illuminate the reality behind the theory. Annotation copyright by Book News, Inc., Portland, OR
Information Visualization
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Author : Colin Ware
language : en
Publisher: Elsevier
Release Date : 2013
Information Visualization written by Colin Ware and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
"This is a book about what the science of perception can tell us about visualization. There is a gold mine of information about how we see to be found in more than a century of work by vision researchers. The purpose of this book is to extract from that large body of research literature those design principles that apply to displaying information effectively"--
Writing For Visual Thinkers
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Author : Andrea Marks
language : en
Publisher: Pearson Education
Release Date : 2011-03-18
Writing For Visual Thinkers written by Andrea Marks and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-18 with Computers categories.
Writing can be a challenge, especially for artists and designers who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is designed to help people who think in pictures—a segment of learners that by some estimates includes almost 30 percent of the population—gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. It offers a guide to mind mapping, concept mapping, freewriting, brainwriting, word lists and outlines, as well as provides student examples, tips on writing grant proposals, reasons for keeping a blog and more. Critique methods, criticism, narrative and storytelling, hypertext, editing, graphic novels and comics, and many more topics round out this groundbreaking book. Both experimental and pragmatic, Andrea Marks's methods will result in stronger, more verbally confident artists and designers. Developed in partnership with AIGA, this book is for the visual learners everywhere who have always wanted--or needed!--to improve their writing skills, whether they specialize in graphic design, web design, industrial design, interior design, allied design, or fashion design. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
Visual Thinking
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Author : Willemien Brand
language : en
Publisher:
Release Date : 2017
Visual Thinking written by Willemien Brand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Visual Thinking
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Author : Henry Wolf
language : en
Publisher:
Release Date : 1988
Visual Thinking written by Henry Wolf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Photography categories.
One of the 20th century's foremost photographers and art directors reveals the variety of creative methods he employs to produce his outstanding visual images. Each of 17 chapters focuses on a particular technique, from use of strange perspective to unexpected combinations of objects. Written in a personally revealing style, and filled with anecdotes accumulated during a 40-year career in advertising and design, this book examines the fascinating process of transforming words into imagery. More than 250 illustrations, almost all in full color, provide a comprehensive overview of Henry Wolf's career: Also included are reproductions of art works that inspired his ideas and techniques. This insightful and informative look at the creative process from a very personal viewpoint will appeal to professional photographers, designers and art directors, as well as anyone who creates, or simply enjoys, interesting photographic images.--From publisher description.