Volkswagen Chronicle
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Volkswagen Chronicle
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Author : Graham Robson
language : en
Publisher: Publications International Limited
Release Date : 1996-01-01
Volkswagen Chronicle written by Graham Robson and has been published by Publications International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Technology & Engineering categories.
Volkswagen Chronicle
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Author : Markus Lupa
language : en
Publisher:
Release Date : 2003
Volkswagen Chronicle written by Markus Lupa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Volkswagen automobiles categories.
Volkswagen Chronicle From The Beetle To A Global Player
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Author : Manfred Grieger
language : en
Publisher:
Release Date : 2015-07-21
Volkswagen Chronicle From The Beetle To A Global Player written by Manfred Grieger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-21 with categories.
Volkswagen Writes History
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Author :
language : en
Publisher:
Release Date : 1997*
Volkswagen Writes History written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997* with Volkswagen automobiles categories.
Volkswagen
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Author : Richard Copping
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2005-12-24
Volkswagen written by Richard Copping and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-24 with Transportation categories.
The original air-cooled Volkswagen Cars and Transporters were all incredibly popular 1960s design classics with enduring appeal. They are explored in this fascinating book, a unique pictorial chronicle of the Volkswagen story in the fifties and sixties. The author makes extensive use of the artwork from contemporary promotional literature and rare promotional material, giving the book a real period feel.
The Beetle
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Author : H. R. Etzold
language : en
Publisher: Haynes Publications
Release Date : 1990-03-24
The Beetle written by H. R. Etzold and has been published by Haynes Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-03-24 with Volkswagen Beetle automobile categories.
Volkswagen T4 1990 2003
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Author : Richard Copping
language : en
Publisher: Crowood
Release Date : 2013-11-30
Volkswagen T4 1990 2003 written by Richard Copping and has been published by Crowood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-30 with Transportation categories.
Here, Volkswagen enthusiast and prolific author Richard Copping examines, for the first time, the complete story of the T4 from the Transporter concept originated forty years before its presence at VW's Hanover factory, through its development period and full production life. Topics covered include: the background story 1949-1990; design concept to production in the 1980s; full analysis of the T4's specifications; face-lifted Caravelles and Multivans from 1996 onwards; petrol- and diesel-aspirated engines including the VR6, V6 and 2.5 litre TDI; the T4 story in the USA - the Euro Van and finally camping conversions. The complete story of the Volkswagen T4, produced between 1990 and 2003 and the first book in the English language to have been written, illustrated and published solely about the T4, beautifully illustrated with 300 colour photographs - a sparkling mixture of archive and modern-day imagery.
Global Brand Management
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Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Getting The Bugs Out
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Author : David Kiley
language : en
Publisher: John Wiley & Sons
Release Date : 2002-04-08
Getting The Bugs Out written by David Kiley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-08 with Business & Economics categories.
The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Volkswagen A Week At The Factory
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Author : Peter Keetman
language : es
Publisher:
Release Date : 1995-10-28
Volkswagen A Week At The Factory written by Peter Keetman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-28 with categories.