Volkswagen
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Faster Higher Farther
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Author : Jack Ewing
language : en
Publisher: Random House
Release Date : 2017-05-23
Faster Higher Farther written by Jack Ewing and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Business & Economics categories.
A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud—with potentially devastating consequences. As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.
Volkswagen Cars And Trucks
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Author : Keith Seume
language : en
Publisher:
Release Date :
Volkswagen Cars And Trucks written by Keith Seume and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Volkswagens Of The World
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Author : Simon Glen
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2003-11-01
Volkswagens Of The World written by Simon Glen and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-01 with Transportation categories.
A comprehensive guide to all the Volkswagens not built in Germany and the unusual ones that were. Covers type designations, chassis numbers, VW options and much more.
Volkswagen
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Author : Richard Copping
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2005-12-24
Volkswagen written by Richard Copping and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-24 with Transportation categories.
The original air-cooled Volkswagen Cars and Transporters were all incredibly popular 1960s design classics with enduring appeal. They are explored in this fascinating book, a unique pictorial chronicle of the Volkswagen story in the fifties and sixties. The author makes extensive use of the artwork from contemporary promotional literature and rare promotional material, giving the book a real period feel.
The Book Of The Volkswagen Type 3
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Author : Simon Glen
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2017-02-06
The Book Of The Volkswagen Type 3 written by Simon Glen and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-06 with Transportation categories.
This book tells the definitive international story of the Volkswagen Type 3. Simon Glen writes from first-hand experience, having owned seven Type 3s – five Variants, a 1500 Notchback and a 1500S Karmann·Ghia – which have been driven through Africa, Europe, Australia and New Zealand.
Volkswagen Beetle
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Author : Richard Copping
language : de
Publisher: Veloce Publishing Ltd
Release Date : 2022-09-28
Volkswagen Beetle written by Richard Copping and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-28 with Transportation categories.
The VW Beetle is simply the best-known and most-loved car in the history of the motor car. Amazingly, some of the earliest Beetles, now seven decades old, are still on the road, while more recent examples, particularly the classics from the late 1950s and '60s are many an enthusiast's pride and joy. Created through the ingenuity of Ferdinand Porsche, brought to the brink of series production by Hitler's Nazis and rescued from oblivion by the British after the war, the Beetle soon developed into a phenomenon under the guardianship of Heinz Nordhoff, the VW boss for two decades. Overwhelmingly successful in over 150 countries across the world, most notably in the USA; when the car finally fell from grace in Europe after Nordhoff's death, it was destined to enjoy a revitalised and lengthy swansong in South America. The legendary Beetle’s intriguing story is unravelled in this fascinating and handsome book.
Getting The Bugs Out
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Author : David Kiley
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-04
Getting The Bugs Out written by David Kiley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-04 with Business & Economics categories.
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
The Vw Beetle
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Author : Ryan Lee Price
language : en
Publisher: Penguin
Release Date : 2003
The Vw Beetle written by Ryan Lee Price and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Transportation categories.
The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Volkswagen Beetle
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Author : Richard Copping
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-09-10
Volkswagen Beetle written by Richard Copping and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-10 with Transportation categories.
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Thinking Small
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Author : Andrea Hiott
language : en
Publisher: Ballantine Books
Release Date : 2012-01-17
Thinking Small written by Andrea Hiott and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with History categories.
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.