Volkswagen In The Amazon
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Volkswagen In The Amazon
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Author : Antoine Acker
language : en
Publisher: Cambridge University Press
Release Date : 2017-09-21
Volkswagen In The Amazon written by Antoine Acker and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Business & Economics categories.
The first history of the German multinational's resounding failure in its global development project of a cattle ranch in the Brazilian Amazon.
Volkswagen Cars And Trucks
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Author : Keith Seume
language : en
Publisher:
Release Date :
Volkswagen Cars And Trucks written by Keith Seume and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The People S Car
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Author : Bernhard Rieger
language : en
Publisher: Harvard University Press
Release Date : 2013-04-16
The People S Car written by Bernhard Rieger and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with History categories.
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Getting The Bugs Out
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Author : David Kiley
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-04
Getting The Bugs Out written by David Kiley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-04 with Business & Economics categories.
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
Volkswagen Beetle
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Author : Richard Copping
language : de
Publisher: Veloce Publishing Ltd
Release Date : 2022-09-28
Volkswagen Beetle written by Richard Copping and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-28 with Transportation categories.
The VW Beetle is simply the best-known and most-loved car in the history of the motor car. Amazingly, some of the earliest Beetles, now seven decades old, are still on the road, while more recent examples, particularly the classics from the late 1950s and '60s are many an enthusiast's pride and joy. Created through the ingenuity of Ferdinand Porsche, brought to the brink of series production by Hitler's Nazis and rescued from oblivion by the British after the war, the Beetle soon developed into a phenomenon under the guardianship of Heinz Nordhoff, the VW boss for two decades. Overwhelmingly successful in over 150 countries across the world, most notably in the USA; when the car finally fell from grace in Europe after Nordhoff's death, it was destined to enjoy a revitalised and lengthy swansong in South America. The legendary Beetle’s intriguing story is unravelled in this fascinating and handsome book.
Small Wonder
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Author :
language : en
Publisher:
Release Date : 1967
Small Wonder written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Volkswagen automobiles categories.
Vw Beetle
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Author : Richard Copping
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2014-04-29
Vw Beetle written by Richard Copping and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-29 with Transportation categories.
The Beetle’s full story, from concept in pre-war Germany through 55 years of production & 22-million sales around the world. Colour features on 21 milestone models. Includes many sidebars & panels detailing Beetle facts, figures, feats, advertising, & more. The complete book of the Beetle.
Faster Higher Farther
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Author : Jack Ewing
language : en
Publisher: Random House
Release Date : 2017-05-23
Faster Higher Farther written by Jack Ewing and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Business & Economics categories.
A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud—with potentially devastating consequences. As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.
Volkswagen Beetle Cabriolet
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Author : Malcolm Bobbitt
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2022-01-21
Volkswagen Beetle Cabriolet written by Malcolm Bobbitt and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Transportation categories.
Written by Malcolm Bobbitt – whose companion Volkswagen titles cover the Karmann Ghia coupé and convertible, and possibly the greatest classic of all time, the VW Bus – this new edition of Volkswagen Beetle Cabriolet chronicles the history of this practical and sought after convertible Beetles from the classic era. The author traces the Beetle Cabrio’s ancestry from its pre-war origins, following its development through to 1980, by which time more than 330,000 examples had been built, and up to the present day, when the New Beetle cabriolet continues to be in strong demand worldwide. As VW’s engineering quality has ensured a very high survival rate, this book is also a guide to Beetle Cabrio ownership, providing buying advice, specifications, and information on customising. Includes a chapter devoted to the New Beetle.
Frontiers Of Development In The Amazon
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Author : Antonio Augusto Rossotto Ioris
language : en
Publisher: Lexington Books
Release Date : 2020-06-22
Frontiers Of Development In The Amazon written by Antonio Augusto Rossotto Ioris and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-22 with History categories.
Frontiers of Development in the Amazon: Riches, Risks, and Resistances contributes to ongoing debates on the processes of change in the Amazon, a region inherently tied to the expansion of internal and external socio-economic and environmental frontiers. This book offers interdisciplinary analyses from a range of scholars in Europe, Latin America, and the United States that question the methods of development and the range of socio-ecological impacts of those methods by examining the theoretical, methodological, and empirical dimensions of frontier-making along with evaluating and refining existing frameworks. Contributors focus on the complex politics of border formation shaped by institutional, economic, and political forces, placing them in relation to ethical, imaginary, and symbolic elements. In doing so, contributors explore the dynamic production of identities, values, and subjectivities, covering matters of migratory patterns, complex power struggles, and intensive—at times violent—clashes. Among other topics, this book assesses the recent encroachment of export-driven agribusiness into the Amazon Region in the context of recolonization, resource exploitation and multiple programs of modernization and national integration. Scholars of Latin American studies, international development, environmental studies, and applied social sciences will find this book particularly useful.