Web Analytics Strategies For Information Professionals

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Web Analytics Strategies For Information Professionals

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Author : Tabatha Farney
language : en
Publisher: American Library Association
Release Date : 2013-03-11

Web Analytics Strategies For Information Professionals written by Tabatha Farney and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Computers categories.

Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Harnessing The Power Of Google

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Author : Christopher C. Brown
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-06-09

Harnessing The Power Of Google written by Christopher C. Brown and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Language Arts & Disciplines categories.

This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.

Maximizing Google Analytics

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Author : Tabatha Farney
language : en
Publisher: American Library Association
Release Date : 2013-06

Maximizing Google Analytics written by Tabatha Farney and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Computers categories.

Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.

Library Website Design And Development

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Author : Brighid M. Gonzales
language : en
Publisher: Rowman & Littlefield
Release Date : 2025-01-21

Library Website Design And Development written by Brighid M. Gonzales and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Language Arts & Disciplines categories.

Library Website Design and Development: Trends and Best Practices is a how-to guide written specifically for librarians and library technologists who are designing or redesigning their library website. Whether in academic, public, or special libraries, library websites are created as a service to users – a digital branch of the physical library where users can find and access the information they require. As such, library website designers grapple with meeting library-specific needs and concerns while also designing a website that looks modern and on trend. This book provides library website designers with foundational knowledge of the standards and best practices that apply to all websites, but also delves into the current trends of modern library websites specifically. Outlining the process of creating a well-organized, accessible, and user-friendly website for library users, the book starts with needs assessment and content organization, continues through site navigation and user experience design, and closes with a look at website analytics and the process of ongoing maintenance and assessment. Library Website Design and Development: Trends and Best Practices provides practicing web librarians with an inclusive step-by-step guide to all of the topics inherent in the website design and development process, while also taking a focused look at the unique needs of library websites. Each chapter in this book covers the foundational knowledge needed for an aspect of website design and is supplemented by a list of additional resources that go into further depth on each topic.

Using Digital Analytics For Smart Assessment

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Author : Tabatha Farney
language : en
Publisher: American Library Association
Release Date : 2018-12-13

Using Digital Analytics For Smart Assessment written by Tabatha Farney and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Language Arts & Disciplines categories.

Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.

M Tricas De La Web Social Para Bibliotecas

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Author : González-Fernández Villavicencio, Nieves
language : en
Publisher: Editorial UOC
Release Date : 2016-09-29

M Tricas De La Web Social Para Bibliotecas written by González-Fernández Villavicencio, Nieves and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-29 with Business & Economics categories.

Timaf Information Management Best Practices Volume 1

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Author : Bob Boiko
language : en
Publisher: Hartman Communicatie
Release Date : 2010

Timaf Information Management Best Practices Volume 1 written by Bob Boiko and has been published by Hartman Communicatie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Information resources management categories.

Information Technology For Librarians And Information Professionals

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Author : , Jonathan M. Smith
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-03-25

Information Technology For Librarians And Information Professionals written by , Jonathan M. Smith and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Language Arts & Disciplines categories.

This comprehensive primer introduces information technology topics foundational to many services offered in today’s libraries and information centers. Written by a librarian, it clearly explains concepts familiar to the I.T. professional with an eye toward practical applications in libraries for the aspiring technologist. Chapters begin with a basic introduction to a major topic then go into enough technical detail of relevant technologies to be useful to the student preparing for library technology and systems work or the professional needing to converse effectively with technology experts. Many chapters also present current issues or trends for the subject matter being discussed. The twelve chapters cover major topics such as technology support, computer hardware, networking, server administration, information security, web development, software and systems development, emerging technology, library management technologies, and technology planning. Each chapter also includes a set of pedagogical features for use with instruction including: Chapter summaryList of key termsEnd of chapter question setSuggested activitiesBibliography for further readingList of web resources Those who will find this book useful include library & information science students, librarians new to systems or information technology responsibilities, and library managers desiring a primer on information technology.

Handbook Of Research On Expanding Business Opportunities With Information Systems And Analytics

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Author : Jamil, George Leal
language : en
Publisher: IGI Global
Release Date : 2018-07-20

Handbook Of Research On Expanding Business Opportunities With Information Systems And Analytics written by Jamil, George Leal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.

Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.

Product Information Management

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Author : Jorij Abraham
language : en
Publisher: Springer
Release Date : 2014-05-05

Product Information Management written by Jorij Abraham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-05 with Business & Economics categories.

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.