Web Design For The Mass Media


Web Design For The Mass Media
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Web Design For The Mass Media


Web Design For The Mass Media
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Author : Bill Kovarik
language : en
Publisher: Allyn & Bacon
Release Date : 2002

Web Design For The Mass Media written by Bill Kovarik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.


This exciting workbook is the only resource available that provides those in mass communication fields both a technical and a contextual introduction to Web design. With an abundance of real-world examples and a clear, easy-to-follow style, this workbook provides hands-on training that is invaluable to both students preparing to enter the media profession and current practitioners. Web Design for the Mass Media uniquely combines instruction in Web design with information about how the Web is used by the media. It not only gives students the tools they need to create and maintain effective, attractive Web pages but also discusses the ethical and public service aspects of media Web use, and shows how those in the media utilize the Web to help students prepare for their future careers.



Design For Media


Design For Media
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Author : Di Hand
language : en
Publisher: Routledge
Release Date : 2014-07-10

Design For Media written by Di Hand and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Social Science categories.


This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.



Web Site Design Is Communication Design


Web Site Design Is Communication Design
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Author : Thea van der Geest
language : en
Publisher: John Benjamins Publishing
Release Date : 2001-01-01

Web Site Design Is Communication Design written by Thea van der Geest and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Language Arts & Disciplines categories.


Web Site Design is Communication Design is written for practitioners, trainers, and students of Communication, Business, Information Science and Media Design. This book is based on a series of case studies of the web site design processes in smaller and larger organizations, including Amazon and Microsoft. It offers a well-researched, reflective and thorough analysis of the activities undertaken, in combination with practical, real-life experiences of web site designers and producers. It pays attention to the often complicated organizational context that web designers and producers have to work in, while they serve both bosses and target groups to their best intents. The importance of careful evaluation is stressed throughout the book and the in concluding checklists, which guide the practitioner through the design process, from initial idea through site maintenance and re-design.



Dot Com Design


Dot Com Design
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Author : Megan Sapnar Ankerson
language : en
Publisher: NYU Press
Release Date : 2018-07-24

Dot Com Design written by Megan Sapnar Ankerson and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Social Science categories.


From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate "home pages" and as a result, a new cultural industry was born: web design. For today's internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed "Web 1.0," a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry's resurgence as "Web 2.0" in the 21st century. Tracking shifts in the rules of "good web design," Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and "surf the Web" in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web's production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.



Health Communication And Mass Media


Health Communication And Mass Media
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Author : Rukhsana Ahmed
language : en
Publisher: Routledge
Release Date : 2016-04-22

Health Communication And Mass Media written by Rukhsana Ahmed and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.


Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.



Health Communication And Mass Media


Health Communication And Mass Media
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Author : Dr Benjamin R Bates
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2013-07-28

Health Communication And Mass Media written by Dr Benjamin R Bates and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-28 with Business & Economics categories.


Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.



Web Site Design Is Communication Design


Web Site Design Is Communication Design
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Author : Thea M. van der Geest
language : en
Publisher: John Benjamins Publishing
Release Date : 2001-11-30

Web Site Design Is Communication Design written by Thea M. van der Geest and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-30 with Language Arts & Disciplines categories.


Web Site Design is Communication Design is written for practitioners, trainers, and students of Communication, Business, Information Science and Media Design. This book is based on a series of case studies of web-site design processes in smaller and larger organizations, including Amazon and Microsoft. It offers a well-researched, reflective and thorough analysis of the activities undertaken, in combination with practical, real-life experiences of web-site designers and producers. It pays attention to the often complicated organizational context that web designers and producers have to work in, while they serve both bosses and target groups to their best intents. The importance of careful evaluation is stressed throughout the book and in the concluding checklists, which guide the practitioner through the design process, from initial idea through site maintenance and re-design.



Webcasting Worldwide


Webcasting Worldwide
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Author : Louisa S. Ha
language : en
Publisher: Routledge
Release Date : 2013-03-07

Webcasting Worldwide written by Louisa S. Ha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.


Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.



The Principles Of Beautiful Web Design


The Principles Of Beautiful Web Design
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Author : Jason Beaird
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2020-09-04

The Principles Of Beautiful Web Design written by Jason Beaird and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-04 with Computers categories.


The Principles of Beautiful Web Design is the ideal book for anyone who wants to design stunning websites that provide a great user experience. Perhaps you're a developer who wants to understand how to make your applications more visually appealing, or you're a novice who wants to start on the path to becoming a designer. This book will teach you how to: Understand what makes "good design," from discovery through to implementation Use color effectively, develop color schemes, and create a palette Create pleasing layouts using grids, the rule of thirds, and symmetry Employ textures: lines, points, shapes, volumes, and depth Apply typography to make ordinary designs look great Choose, edit, and position effective imagery This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish. The fourth edition of this bestselling book has been greatly revised and now features: Updated and expanded coverage responsive web design techniques A new sample project New sections on pattern libraries and how design fits on modern app development workflows Common user-interface patterns and resources



Web Design For Roi


Web Design For Roi
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Author : Lance Loveday
language : en
Publisher: New Riders
Release Date : 2007-10-17

Web Design For Roi written by Lance Loveday and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-17 with Computers categories.


Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% – 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!