Web Words That Work
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Words That Work
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Author : Dr. Frank Luntz
language : en
Publisher: Hachette Books
Release Date : 2007-01-02
Words That Work written by Dr. Frank Luntz and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-02 with Language Arts & Disciplines categories.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Web Words That Work
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Author : Michael R. Miller
language : en
Publisher: Que Publishing
Release Date : 2012-12-27
Web Words That Work written by Michael R. Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Business & Economics categories.
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Words That Work
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Author : Frank I. Luntz
language : en
Publisher: Hyperion
Release Date : 2007
Words That Work written by Frank I. Luntz and has been published by Hyperion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Letting Go Of The Words
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Author : Janice Redish
language : en
Publisher: Elsevier
Release Date : 2012-08-14
Letting Go Of The Words written by Janice Redish and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-14 with Computers categories.
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Letting Go Of The Words
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Author : Janice Redish
language : en
Publisher:
Release Date : 2012-08-28
Letting Go Of The Words written by Janice Redish and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-28 with Online authorship categories.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones
Essential Vocabulary Computer Words Ebook
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Author : Remedia Publications Staff
language : en
Publisher: Remedia Publications
Release Date : 2022-08-01
Essential Vocabulary Computer Words Ebook written by Remedia Publications Staff and has been published by Remedia Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-01 with Education categories.
Interest Level: 3-12 Reading Level: 3-4 The future looks brighter for students who use these activities to develop valuable life skills! These activities introduce 108 computer vocabulary words in context and then reinforced in motivating exercises that emphasize word pronunciations and definitions. Interesting stories and real-life activities improve problem solving and writing skills. Glossary pages feature words about computer parts, computer types, computer careers, and the Internet. As students work their way through the exercises, they will gain knowledge that will allow them to become more confident and independent when using a computer.
Better Words
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Author : Kim Eddy
language : en
Publisher: Independently Published
Release Date : 2023-03-26
Better Words written by Kim Eddy and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-26 with categories.
Not sure what to say on your website? You're not alone. Writing your website copy can be overwhelming to the novice. This is why I wrote Better Words. As a web designer and developer with over 18 years of experience, I have helped my clients figure out what to say on their website for maximum effectiveness. What you say on your website is more important than most other parts of your site. If you don't get your message right, no amount of pretty web design is going to make your website succeed the way you expect it to. After all, your website is all about communicating your message to your potential customers and clients. That starts with crafting better words for your website. Whether you're considering getting a website for your business, or you have a website that isn't meeting your expectations, Better Words will help you get your website's words working for you. Content is a crucial part of the design process. At the heart of good design is using design to communicate your message effectively. I believe the words you use on your website are foundational to your website, working hand in hand with the design elements. This book will guide you towards creating content for your website and social media (as well as email marketing, if you go that route) that helps your customer base, attracts your target audience, and helps you reach your goals. Better Words works as your guide for a solid foundation. Unlike most books on website content, Better Words focuses on marketing principles as it relates to writing, to help you write the content you need to help your website increase in visibility and conversions. In Better Words, you'll find: Marketing, planning and writing principles working hand in hand Practical application across different online platforms How to use your website as a hub to send your target audience to. How to optimize your content with readers and search engines (SEO) in mind. Next steps at the end of each chapter to put these principles into action. Are you ready to level up your website and marketing? Let's get started.
Web Word Wizardry
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Author : Rachel McAlpine
language : en
Publisher:
Release Date : 2001
Web Word Wizardry written by Rachel McAlpine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Authorship categories.
Writing For The Web
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Author : Lynda Felder
language : en
Publisher: New Riders
Release Date : 2012
Writing For The Web written by Lynda Felder and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Flip For Word Work
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Author : Emily Cayuso
language : en
Publisher: Maupin House Publishing, Inc.
Release Date : 2007
Flip For Word Work written by Emily Cayuso and has been published by Maupin House Publishing, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
Flip your lid all over again with another comprehensive collection of literacy activities by Emily Cayuso! Flip for Word Work includes fifty phonics, spelling, and vocabulary lessons designed to expand literacy center work and enhance reading comprehension. The free-standing, table-top book design acts as a stand-alone literacy center that's perfect for small-group instruction. From distinguishing the difference between simile and metaphor to recognizing onomatopoeia and homophones, Flip for Word Work will improve students' word knowledge and help them build stronger vocabularies.