Webtexten F R Nicht Texter
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Webtexten F R Nicht Texter
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Author : Detlef Krause
language : de
Publisher: BoD – Books on Demand
Release Date : 2017-06-14
Webtexten F R Nicht Texter written by Detlef Krause and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Business & Economics categories.
Sie möchten Ihre Webtexte überzeugender machen? Sie sind Selbstständiger oder Angestellter und stehen vor der Aufgabe, eine Website zu betexten? Oder Sie haben bereits eine Homepage, die Sie textlich optimieren wollen, weil Sie aktuell darüber kaum Kunden gewinnen? Sie wissen, dass Kunden immer zuerst Ihre Website besuchen, um zu sehen, ob sich ein Gespräch mit Ihnen überhaupt lohnt. Sie wollen gute Gründe liefern, warum man gerade mit Ihnen arbeiten soll. Sie möchten mehr echte Interessenten über Ihre Website gewinnen. Sie wollen sich als Experte positionieren. Sie möchten Ihre Sichtbarkeit im Internet erhöhen - ohne teure Online-Werbung. Sie wollen Ihre Website aktiver zur Kundenakquise nutzen. Der Schlüssel dazu sind Ihre Webtexte. Ob Sie andere Menschen für Ihre Ideen begeistern wollen, für Ihre Produkte oder Dienstleistungen: Es sind immer Ihre Worte, Ihre Webtexte, die den Kunden letztlich überzeugen müssen. Ihre Webtexte sind daher das einflussreichste Verkaufswerkzeug, das Sie haben. Wenn Sie wissen, WAS Sie sagen müssen und WIE Sie es sagen. Dieses Buch zeigt den Weg. Dieses Buch ist für Sie, wenn: Sie als Text-Einsteiger Ihre Webtexte selber schreiben und klassische Anfängerfehler vermeiden wollen. Sie den textlichen roten Faden für Ihre Website suchen - von der Startseite über Ihren Blog bis zur "Über mich"-Seite. Sie unabhängig werden wollen von Textdienstleistern. Sie Textgerüste und Textbeispiele möchten, um nicht immer bei null anzufangen. Sie Texttipps zum Sofort-Umsetzen suchen, die direkt aus der Praxis kommen. Dieses Buch ist NICHT für Sie, wenn: Sie Shop-Websites oder Produktbeschreibungen texten müssen. Sie Online-Marketer sind und Textanleitungen für Salesfunnels und Verkaufsseiten suchen. Sie journalistische Webtexte schreiben möchten. Sie bereits einigermaßen erfahrener Text-Profi sind. Kurz: Wenn Sie beruflich Webtexte schreiben müssen, die über das reine Blabla hinausgehen und eine einfache Anleitung brauchen, wie Sie anstehende Textaufgaben lösen, um Ihren Worten mehr Wirkung zu verleihen: Dies ist Ihr Buch!
Handbuch F R Webtexter
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Author : Ekkehard Schmider
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-11
Handbuch F R Webtexter written by Ekkehard Schmider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Computers categories.
Das Handbuch für Webtexter fasst ein heißes Eisen an: Texten für das Internet. Wie unterscheiden sich Webtexte von ihren gedruckten Vorfahren? Warum kann ich nicht einfach meine bewährten Konzepte ins Web übertragen? Welche Faustregeln gibt es für Texte im Web? Dieses Buch bleibt keine Antwort schuldig: Beispiele aus der Praxis belegen, wie wichtig die Wahl der richtigen Worte ist und wie man aktive, klare, persönliche, spannende, strukturierte, funktionale, kurz: einfach überzeugendere Texte schreibt. Die Vermittlung der Techniken für wirkungsvolle Texte ist eingebettet in Informationen zu Zielgruppen, Gestaltung und Vermarktung des eigenen Web-Auftritts. Tebellen und zahlreiche Illustrationen erhöhen den Gebrauchswert des Buches.
Texten F Rs Web F R Dummies
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Author : Gero Pflüger
language : de
Publisher: John Wiley & Sons
Release Date : 2023-01-11
Texten F Rs Web F R Dummies written by Gero Pflüger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-11 with categories.
Sie haben eine Website und möchten in Texten Informationen über Produkte oder Dienstleistungen liefern? Sie verkaufen übers Internet und brauchen knackige Produktbeschreibungen? Oder ist Ihr tägliches Brot das Schreiben von Online-Pressemitteilungen, E-Mail-Newslettern oder Social-Media-Beiträgen? Dieses Buch unterstützt Sie dabei, bessere Texte für Ihre Online-Auftritte zu produzieren, damit diese für Ihre Besucher und Follower relevanter werden. Lernen Sie Texten: Es ist gar nicht so schwer.
Eyetracking Web Usability
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Author : Jakob Nielsen
language : en
Publisher: New Riders
Release Date : 2010-04-26
Eyetracking Web Usability written by Jakob Nielsen and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Computers categories.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Dis Orienting Media And Narrative Mazes
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Author : Julia Eckel
language : en
Publisher: transcript Verlag
Release Date : 2014-03-31
Dis Orienting Media And Narrative Mazes written by Julia Eckel and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Social Science categories.
(Dis)Orientation appears to be a phenomenon that is connected to media in numerous respects: today, finding your way in the world often means finding your way with the help of as well as within media, which in turn creates new virtual realms of (dis)orientation. This book deals with recent media technologies and structures (navigation devices, databases, transmediality) and unconventional narrative patterns (narrative complexity, plot twists, non-linearity), using the ambivalent concept of (dis)orientation as a shared focus to analyse various phenomena of contemporary media, thereby raising overarching questions about current mediascapes.
The Art Of Seo
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Author : Eric Enge
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2012-03-07
The Art Of Seo written by Eric Enge and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Computers categories.
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Content Strategy At Work
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Author : Margot Bloomstein
language : en
Publisher: Elsevier
Release Date : 2012-01-25
Content Strategy At Work written by Margot Bloomstein and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Computers categories.
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
Women Men And Language
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Author : Jennifer Coates
language : en
Publisher: Routledge
Release Date : 2015-12-22
Women Men And Language written by Jennifer Coates and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Language Arts & Disciplines categories.
Women, Men and Language has long been established as a seminal text in the field of language and gender, providing an account of the many ways in which language and gender intersect. In this pioneering book, bestselling author Jennifer Coates explores linguistic gender differences, introducing the reader to a wide range of sociolinguistic research in the field. Written in a clear and accessible manner, this book introduces the idea of gender as a social construct, and covers key topics such as conversational practice, same sex talk, conversational dominance, and children’s acquisition of gender-differentiated language, discussing the social and linguistic consequences of these patterns of talk. Here reissued as a Routledge Linguistics Classic, this book contains a brand new preface which situates this text in the modern day study of language and gender, covering the postmodern shift in the understanding of gender and language, and assessing the book’s impact on the field. Women, Men and Language continues to be essential reading for any student or researcher working in the area of language and gender.
Girls Boys And Language
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Author : Joan Swann
language : en
Publisher: Wiley-Blackwell
Release Date : 1992-01-01
Girls Boys And Language written by Joan Swann and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Language Arts & Disciplines categories.
The Design Thinking Playbook
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-24
The Design Thinking Playbook written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-24 with Design categories.
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.