Eyetracking Web Usability

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Eyetracking Web Usability
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Author : Jakob Nielsen
language : en
Publisher: New Riders
Release Date : 2010-04-26
Eyetracking Web Usability written by Jakob Nielsen and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Computers categories.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Eye Tracking The User Experience
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Author : Aga Bojko
language : en
Publisher: Rosenfeld Media
Release Date : 2013-11-15
Eye Tracking The User Experience written by Aga Bojko and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Computers categories.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Eye Tracking In User Experience Design
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Author : Jennifer Romano Bergstrom
language : en
Publisher: Morgan Kaufmann
Release Date : 2014
Eye Tracking In User Experience Design written by Jennifer Romano Bergstrom and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Computers categories.
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.
Artificial Intelligence
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Author : Marco Antonio Aceves-Fernandez
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-06-27
Artificial Intelligence written by Marco Antonio Aceves-Fernandez and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Computers categories.
Artificial intelligence (AI) is taking an increasingly important role in our society. From cars, smartphones, airplanes, consumer applications, and even medical equipment, the impact of AI is changing the world around us. The ability of machines to demonstrate advanced cognitive skills in taking decisions, learn and perceive the environment, predict certain behavior, and process written or spoken languages, among other skills, makes this discipline of paramount importance in today's world. Although AI is changing the world for the better in many applications, it also comes with its challenges. This book encompasses many applications as well as new techniques, challenges, and opportunities in this fascinating area.
Human Computer Interaction Design And Development Approaches
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Author : Julie A. Jacko
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-24
Human Computer Interaction Design And Development Approaches written by Julie A. Jacko and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-24 with Computers categories.
This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.
Human Computer Interaction Interact 2009
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Author : Tom Gross
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-08-06
Human Computer Interaction Interact 2009 written by Tom Gross and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-06 with Computers categories.
INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.
Measuring The User Experience
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Author : Bill Albert
language : en
Publisher: Newnes
Release Date : 2013-05-23
Measuring The User Experience written by Bill Albert and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-23 with Computers categories.
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Advances In Usability User Experience And Assistive Technology
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Author : Tareq Z. Ahram
language : en
Publisher: Springer
Release Date : 2018-06-27
Advances In Usability User Experience And Assistive Technology written by Tareq Z. Ahram and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Technology & Engineering categories.
This book focuses on emerging issues in usability, interface design, human–computer interaction, user experience and assistive technology. It highlights research aimed at understanding human interaction with products, services and systems, and focuses on finding effective approaches for improving user experience. It also discusses key issues in designing and providing assistive devices and services to individuals with disabilities or impairment, to assist mobility, communication, positioning, environmental control and daily living. The book covers modelling as well as innovative design concepts, with a special emphasis on user-centered design, and design for specific populations, particularly the elderly. Virtual reality, digital environments, heuristic evaluation and forms of device interface feedback of (e.g. visual and haptic) are also among the topics covered. Based on the AHFE 2018 Conference on Usability & User Experience and the AHFE 2018 Conference on Human Factors and Assistive Technology, held on July 21–25, 2018, in Orlando, Florida, USA, this book reports on cutting-edge findings, research methods and user-centred evaluation approaches.
Eye Tracking Methodology
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Author : Andrew Duchowski
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-09-14
Eye Tracking Methodology written by Andrew Duchowski and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-14 with Computers categories.
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Neuroergonomics
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Author : Hasan Ayaz
language : en
Publisher: Academic Press
Release Date : 2018-11-21
Neuroergonomics written by Hasan Ayaz and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-21 with Medical categories.
Neuroergonomics: The Brain at Work and in Everyday Life details the methodologies that are useful for keeping an ideal human-machine system up-to-date, along with information on how to prevent potential overload and minimize errors. It discusses neural measures and the proper methods and technologies to maximize performance, thus providing a resource for neuroscientists who want to learn more about the technologies and real-time tools that can help them assess cognitive and motivational states of human operators and close the loop for advanced human-machine interaction. With the advent of new and improved tools that allow monitoring of brain activity in the field and better identification of neurophysiological markers that can index impending overload or fatigue, this book is a timely resource on the topic. - Includes neurobiological models to better understand risky decision-making and cognitive countermeasures, augmented cognition, and brain stimulations to enhance performance and mitigate human error - Features innovative methodologies and protocols using psychophysiological measurements and brain imaging techniques in realistic operational settings - Discusses numerous topics, including cognitive performance in psychological and neurological disorders, brain computer interfaces (BCI), and human performance monitoring in ecological conditions, virtual reality, and serious gaming