Eye Tracking Methodology
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Eye Tracking Methodology
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Author : Andrew Duchowski
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-09-14
Eye Tracking Methodology written by Andrew Duchowski and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-14 with Computers categories.
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Eye Tracking
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Author : Kenneth Holmqvist
language : en
Publisher: OUP Oxford
Release Date : 2011-09-22
Eye Tracking written by Kenneth Holmqvist and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Psychology categories.
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Eye Tracking The User Experience
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Author : Aga Bojko
language : en
Publisher: Rosenfeld Media
Release Date : 2013-11-15
Eye Tracking The User Experience written by Aga Bojko and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Computers categories.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Eye Tracking Methodology Theory And Practice
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Author : Andrew Duchowski
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Eye Tracking Methodology Theory And Practice written by Andrew Duchowski and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Computers categories.
The scope of the book falls within a fairly narrow Human-Computer Interac tion domain (i. e. , describing a particular input modality), however, it spans a broad range of inter-disciplinary research and application topics. There are at least three domains that stand to benefit from eye tracking research: visual per ception, human-computer interaction, and computer graphics. The amalgam ation of these topics forms a symbiotic relationship. Graphical techniques pro vide a means of generating rich sets of visual stimuli ranging from 2D im agery to 3D immersive virtual worlds while research exploring visual atten tion and perception in tum influences the generation of artificial scenes and worlds. Applications derived from these disciplines create a powerful Human Computer Interaction modality, namely interaction based on knowledge of the user's gaze. Recent advancements in eye tracking technology, specifically the availability of cheaper, faster, more accurate and easier to use trackers, have inspired in creased eye movement and eye tracking research efforts. However, although eye trackers offer a uniquely objective view of overt human visual and atten tional processes, eye trackers have not yet gained widespread use beyond work conducted at various research laboratories. This lack of acceptance is due in part to two reasons: first, the use of an eye tracker in an applied experimen tal setting is not a widely taught subject. Hence, there is a need for a book that may help in providing training.
Eye Tracking In Second Language Acquisition And Bilingualism
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Author : Aline Godfroid
language : en
Publisher: Routledge
Release Date : 2019-10-31
Eye Tracking In Second Language Acquisition And Bilingualism written by Aline Godfroid and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with Language Arts & Disciplines categories.
Eye Tracking in Second Language Acquisition and Bilingualism provides foundational knowledge and hands-on advice for designing, conducting, and analysing eye-tracking research in applied linguistics. Godfroid’s research synthesis and methodological guide introduces the reader to fundamental facts about eye movements, eye-tracking paradigms for language scientists, data analysis, and the practicalities of building a lab. This indispensable book will appeal to undergraduate students learning principles of experimental design, graduate students developing their theoretical and statistical repertoires, experienced scholars looking to expand their own research, and eye-tracking professionals.
Eye Movement Research
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Author : Christoph Klein
language : en
Publisher: Springer Nature
Release Date : 2019-10-16
Eye Movement Research written by Christoph Klein and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Psychology categories.
This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.
Eye Tracking Methodology
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Author : Andrew Duchowski
language : en
Publisher: Springer-Verlag New York Incorporated
Release Date : 2007-07-31
Eye Tracking Methodology written by Andrew Duchowski and has been published by Springer-Verlag New York Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-31 with Computers categories.
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on these systems. This second edition of Andrew Duchowski’s brilliant work contains additional material and fills this gap in the market with an accessible and comprehensive introduction.
Eyetracking Web Usability
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Author : Jakob Nielsen
language : en
Publisher: New Riders
Release Date : 2010-04-26
Eyetracking Web Usability written by Jakob Nielsen and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Computers categories.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Eye Tracking In Tourism
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Author : Mattia Rainoldi
language : en
Publisher: Springer
Release Date : 2020-11-28
Eye Tracking In Tourism written by Mattia Rainoldi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-28 with Business & Economics categories.
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.