Eye Tracking In User Experience Design
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Eye Tracking In User Experience Design
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Author : Jennifer Romano Bergstrom
language : en
Publisher: Morgan Kaufmann
Release Date : 2014
Eye Tracking In User Experience Design written by Jennifer Romano Bergstrom and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Computers categories.
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.
Eye Tracking The User Experience
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Author : Aga Bojko
language : en
Publisher: Rosenfeld Media
Release Date : 2013-11-15
Eye Tracking The User Experience written by Aga Bojko and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Computers categories.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Eyetracking Web Usability
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Author : Jakob Nielsen
language : en
Publisher: New Riders
Release Date : 2010-04-26
Eyetracking Web Usability written by Jakob Nielsen and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Computers categories.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Eye Tracking In Tourism
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Author : Mattia Rainoldi
language : en
Publisher: Springer Nature
Release Date : 2020-10-01
Eye Tracking In Tourism written by Mattia Rainoldi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Business & Economics categories.
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Eye Tracking In User Experience Design
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Author : Jennifer Romano Bergstrom
language : en
Publisher: Elsevier
Release Date : 2014-03-12
Eye Tracking In User Experience Design written by Jennifer Romano Bergstrom and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-12 with Computers categories.
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry
Visual Informatics Sustaining Research And Innovations
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Author : Halimah Badioze Zaman
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-10-28
Visual Informatics Sustaining Research And Innovations written by Halimah Badioze Zaman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-28 with Computers categories.
The two-volume set LNCS 7066 and LNCS 7067 constitutes the proceedings of the Second International Visual Informatics Conference, IVIC 2011, held in Selangor, Malaysia, during November 9-11, 2011. The 71 revised papers presented were carefully reviewed and selected for inclusion in these proceedings. They are organized in topical sections named computer vision and simulation; virtual image processing and engineering; visual computing; and visualisation and social computing. In addition the first volume contains two keynote speeches in full paper length, and one keynote abstract.
Think Like A Ux Researcher
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Author : David Travis
language : en
Publisher: CRC Press
Release Date : 2023-07-26
Think Like A Ux Researcher written by David Travis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-26 with Computers categories.
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Human Computer Interaction Design And Development Approaches
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Author : Julie A. Jacko
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-24
Human Computer Interaction Design And Development Approaches written by Julie A. Jacko and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-24 with Computers categories.
This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.