Welterbe Titel Als Unique Selling Proposition Usp Einer Destination
DOWNLOAD
Download Welterbe Titel Als Unique Selling Proposition Usp Einer Destination PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Welterbe Titel Als Unique Selling Proposition Usp Einer Destination book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Welterbe Titel Als Unique Selling Proposition Usp Einer Destination
DOWNLOAD
Author : Marika Bradler
language : de
Publisher: diplom.de
Release Date : 2005-03-14
Welterbe Titel Als Unique Selling Proposition Usp Einer Destination written by Marika Bradler and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-14 with Social Science categories.
Inhaltsangabe:Einleitung: In den Fünfziger Jahren entstand in Ägypten die Idee zum Bau des Assuan-Hochdammes. Dieser sollte nicht nur einem ganzjährig geregelten Wasserabfluss sowie einer maximalen Stromerzeugung dienen, sondern auch einen Akt der nationalen Größe und Identität darstellen. Durch den Bau des Staudammes wäre das Tal mit den Tempeln von Abu Simbel, welches ein wertvolles Zeugnis der altägyptischen Zivilisation darstellt, unter Wasser gesetzt worden. Diese bevorstehende unwiederbringliche Zerstörung führte, auf Bitten der Regierungen Ägyptens und des Sudans, zu einer internationalen Kampagne, welche von der Organisation der Vereinten Nationen für Bildung, Wissenschaft, Kultur und Kommunikation (UNESCO) 1959 organisiert wurde. Bei dieser Aktion wurden die Tempel von Abu Simbel und Philae in Stücke zerlegt, versetzt und an einem anderen Ort wieder aufgebaut. Diese Erfahrung machte deutlich, dass es Denkmäler gibt, welche von weltweiter Bedeutung sind und deren Schicksal nicht von Einzelentscheidungen einzelner Regierungen abhängen sollte. Vor diesem Hintergrund entwickelte die UNESCO in Zusammenarbeit mit dem Internationalen Rat für Denkmalpflege (ICOMOS) eine Konvention zum Schutz des Kultur- und Naturerbes. 1972 wurden diese Textentwürfe auf der Stockholmer Konferenz vorgestellt und noch im selben Jahr konnte die Konvention zum Schutz des Kultur- und Naturerbes der Menschheit von der Generalversammlung der UNESCO verabschiedet werden. Bei der Vielzahl an touristischen Angeboten wird es immer schwerer, die eigene Destination gegenüber den anderen hervorzuheben. Die Konkurrenz ähnlicher Destinationen wächst stetig. So existieren mittlerweile unzählige Reiseziele, welche bspw. mit einer mittelalterlichen Stadt werben, z. B. Mainz, Worms, Regensburg. Es kommt daher immer mehr darauf an, dass ein Tourismusstandort ein einmaliges Thema zur Vermarktung findet, mit dem er sich von den anderen Reisezielen unterscheiden kann. Mit Hilfe einer Unique Selling Proposition (USP) kann es einer Destination gelingen, sich von der Masse vorhandener Reiseziele abzuheben. Der Aufbau eines USP kann für Tourismusstandorte jedoch nur durch die Schaffung von Präferenzen erreicht werden. Denn: Ohne Präferenzen ist eine Destination für den Gast leichter substituierbar. Die Liste des Kultur- und Naturerbes der Menschheit verzeichnet derzeit 754 Stätten in 129 Ländern. Deutschland ist mit 27 Stätten auf der UNESCO- Welterbeliste vertreten. Eine Betrachtung [...]
Tourists In Historic Towns
DOWNLOAD
Author : Aylin Orbasli
language : en
Publisher: Taylor & Francis
Release Date : 2002-09-11
Tourists In Historic Towns written by Aylin Orbasli and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Architecture categories.
Examines the relationship of culture, heritage, conservation and tourism development in historic towns and urban centres, debating the impacts of tourism and the role tourism plays in conservation and urban continuity.
Codesign For Public Interest Services
DOWNLOAD
Author : Daniela Selloni
language : en
Publisher: Springer
Release Date : 2017-03-20
Codesign For Public Interest Services written by Daniela Selloni and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Social Science categories.
This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field. To do so, it presents an extensive study conducted within a particular community of residents in Milan: this is a social innovation story integrated into the discipline of service design, which simultaneously deepens the related concepts of co-design, co-production and co-management of services. Drawing upon this experience and further studies, the book presents the idea of a collaborative infrastructure and its related infrastructuring process in ten steps, in order to explore the issues of incubation and replication of services and to extensively investigate the creation of those experimental spaces in which citizen participation is fostered and innovation in the public realm is pursued. Lastly, the book develops other lines of reflection on co-design seen, for example, as a form of cultural activism, as an instrument for building citizenship, and as a key competence for the public administration and thus as a public service itself. The idea of co-design as a way to regenerate the practices of democracy is a recurring theme throughout the book: co-design is a process that seeks to change the state of things and it is intentionally presented as a long and complex path in which the role of designer is not only that of a facilitator, but also that of a cultural operator who contributes with ideas and visions, hopefully fostering a real cultural change.
Event Marketing In The Context Of Higher Education Marketing And Digital Environments
DOWNLOAD
Author : Florian Neus
language : en
Publisher: Springer Nature
Release Date : 2020-02-25
Event Marketing In The Context Of Higher Education Marketing And Digital Environments written by Florian Neus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Business & Economics categories.
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Handbook On Tourism Destination Branding
DOWNLOAD
Author :
language : en
Publisher: World Tourism Organization (Unwto)
Release Date : 2009
Handbook On Tourism Destination Branding written by and has been published by World Tourism Organization (Unwto) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Cultural Attractions And European Tourism
DOWNLOAD
Author : Greg Richards
language : en
Publisher: CABI
Release Date : 2001-01-01
Cultural Attractions And European Tourism written by Greg Richards and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Business & Economics categories.
This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.
Culture 2030 Indicators
DOWNLOAD
Author : UNESCO
language : en
Publisher: UNESCO Publishing
Release Date : 2019-11-18
Culture 2030 Indicators written by UNESCO and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with categories.
The Political Economy Of Human Happiness
DOWNLOAD
Author : Benjamin Radcliff
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-25
The Political Economy Of Human Happiness written by Benjamin Radcliff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-25 with Philosophy categories.
Data, methods and theories of contemporary social science can be applied to resolve how political outcomes in democratic societies determine the quality of life that citizens experience. Radcliff seeks to provide an objective answer to the debate between left and right over what public policies best contribute to people leading positive and rewarding lives. Radcliff offers an empirical answer, relying on the same canons of reason and evidence required of any other issue amenable to study through social-scientific means. The analysis focuses on the consequences of three specific political issues: the welfare state and the general size of government, labor organization, and state efforts to protect workers and consumers through economic regulation. The results indicate that in each instance, the program of the Left best contributes to citizens leading more satisfying lives and, critically, that the benefits of greater happiness accrue to everyone in society, rich and poor alike.
Culture Urban Future
DOWNLOAD
Author : UNESCO
language : en
Publisher: UNESCO Publishing
Release Date : 2016-12-31
Culture Urban Future written by UNESCO and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-31 with Cities and towns categories.
Report presents a series of analyses and recommendations for fostering the role of culture for sustainable development. Drawing on a global survey implemented with nine regional partners and insights from scholars, NGOs and urban thinkers, the report offers a global overview of urban heritage safeguarding, conservation and management, as well as the promotion of cultural and creative industries, highlighting their role as resources for sustainable urban development. Report is intended as a policy framework document to support governments in the implementation of the 2030 Agenda for Sustainable Urban Development and the New Urban Agenda.
Python 101
DOWNLOAD
Author : Michael Driscoll
language : en
Publisher: Lulu.com
Release Date : 2014-06-03
Python 101 written by Michael Driscoll and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with categories.
Learn how to program with Python from beginning to end. This book is for beginners who want to get up to speed quickly and become intermediate programmers fast!