Wettbewerbsstrategien F R Neue Produkte Und Neue M Rkte
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Wettbewerbsstrategien F R Neue Produkte Und Neue M Rkte
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Author : Martin Joppich
language : de
Publisher: MV-Verlag
Release Date : 2011
Wettbewerbsstrategien F R Neue Produkte Und Neue M Rkte written by Martin Joppich and has been published by MV-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Einf Hrung In Das Strategische Management
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Author : Hans Corsten
language : de
Publisher: UTB
Release Date : 2012-01-18
Einf Hrung In Das Strategische Management written by Hans Corsten and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-18 with Business & Economics categories.
Strategische Entscheidungen sind Grundsatzentscheidungen, die unter Beachtung der Unternehmungsressourcen und der Umwelt versuchen, das Erfolgspotential einer Unternehmung zu erschließen und zu sichern. Unter strategischem Management ist dann der Prozess der Strategieformulierung und -umsetzung zu verstehen. Das vorliegende Buch bietet neben Antworten auf die grundlegenden strategischen Fragestellungen eine ausführliche Darstellung der Analyseinstrumente und des Prozesses der Strategieentwicklung mit den Phasen Zielplanung, Strategieformulierung, Bewertung und Auswahl der Strategie, Strategieimplementierung und strategische Kontrolle. Das Buch richtet sich in erster Linie an Studierende im Bachelor-Studium und gibt eine verständliche Einführung in die wichtigsten Fragen des strategischen Managements. Zudem können interessierte Praktiker ihr Wissen systematisch auffrischen und ergänzen.
Eintrittsbarrieren In Japanische M Rkte
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-18
Eintrittsbarrieren In Japanische M Rkte written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Business & Economics categories.
Anhand des noch jungen japanischen Marktes für Recyclingtechnik untersucht Clemens Krohn verschiedene Eintrittsbarrieren und ihre Bedeutung für den Markteintritt deutscher Anbieter.
Management Handbuch Sport Marketing
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Author : Arnold Hermanns
language : de
Publisher: Vahlen
Release Date : 2011-12-08
Management Handbuch Sport Marketing written by Arnold Hermanns and has been published by Vahlen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Anwendungsorientiertes Sport-Marketing Marketing und Sport sind in den letzten Jahren mehr und mehr zusammengewachsen. Sportliche Erfolge werden von den Verantwortlichen zunehmend auch in wirtschaftliche Erfolge umgewandelt, gleichzeitig gewinnen Ansätze der Markenführung und der Effizienzorientierung an Bedeutung. Das Management-Handbuch Sport-Marketing analysiert diese voranschreitende Professionalisierung: Es stellt die Vermarktungsansätze aktiver Sportangebote von Vereinen und Fitnessstudios vor, analysiert die Marketingkonzepte von Einzelsportlern, Teams, Ligen und Verbänden und stellt die Folge- und Nachbarmärkte des Sports mit den Schwerpunkten Sportmedien, Sportartikel und Sporttourismus dar. Die Autoren Prof. Dr. Arnold Hermanns arbeitet an der Universität der Bundeswehr München und an der Privaten Wirtschaftsuniversität Seekirchen/Österreich. Prof. Dr. Florian Riedmüller lehrt und forscht zum Thema Sportmarketing an der Fachhochschule Braunschweig/Wolfenbüttel.
Service Led Growth
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Author : Dorothy I. Riddle
language : en
Publisher: Praeger Publishers
Release Date : 1986
Service Led Growth written by Dorothy I. Riddle and has been published by Praeger Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
"Riddle has written a series of essays constituting a brief for the greater recognition of the service industries. Her definition of services includes infrastructure, trade services, and community services. They not only contribute to employment and income but facilitate and stimulate growth in other economic sectors. These activities, rather than manufacturing, are the key source of economic growth. Riddle supports her conclusions with a series of statistical analyses based on World Bank data." Choice
Hbr At 100
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2022-06-14
Hbr At 100 written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-14 with Business & Economics categories.
The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on innovative topics, including: Michael E. Porter on competitive strategy Clayton M. Christensen on disruptive innovation Tim Brown on design thinking Linda A. Hill on being a first-time manager Daniel Goleman on emotional intelligence Erik Brynjolfsson and Andrew McAfee on artificial intelligence Robert Livingston on racial equity at work Amy C. Edmondson and Mark Mortensen on psychological safety Robert B. Cialdini on the science of persuasion W. Chan Kim and Renée Mauborgne on blue ocean strategy Gary Hamel and C.K. Prahalad on strategic intent Peter F. Drucker on managing yourself Whether you're a longtime reader or you're picking up an HBR volume for the first time, this book offers all you need to understand the most critical ideas in management.
Monatsberichte
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Author : Österreichisches Institut für Wirtschaftsforschung
language : de
Publisher:
Release Date : 1997
Monatsberichte written by Österreichisches Institut für Wirtschaftsforschung and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business categories.
Has supplement containing English translations of articles in the Montasberichte.
Service Quality And Productivity Management
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Author : Jochen Wirtz
language : en
Publisher: Ws Professional
Release Date : 2017
Service Quality And Productivity Management written by Jochen Wirtz and has been published by Ws Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Preface -- Introduction -- Integrating service quality and productivity strategies -- What is a service quality? -- Identifying and correcting service quality problems -- Measuring service quality -- Soft and hard service quality measures -- Learning from customer feedback -- Hard measures of service quality -- Tools to analyze and address service quality problems -- Return on quality -- Defining and measuring productivity -- Improving service productivity -- Conclusion -- Summary -- Endnotes
5 Years Of Must Reads From Hbr 2022 Edition 5 Books
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2022-05-10
5 Years Of Must Reads From Hbr 2022 Edition 5 Books written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads from HBR: 2022 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation and inspired the most change. From building trust as a leader, to creating a workplace where equity can thrive, to exploring how the work-from-anywhere future is now our present, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in HBR's 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Michael Porter, Frances X. Frei, Marcus Buckingham, Joan C. Williams, Roger Martin, Robert Livingston, and Katrina Lake. Company examples range from P&G, UPS, and Deloitte to Alibaba, Apple, and Stitch Fix. 5 Years of Must Reads from HBR: 2022 Edition brings the most current and important business conversations to your fingertips. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Hidden In Plain Sight
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Author : Erich Joachimsthaler
language : en
Publisher: Harvard Business Press
Release Date : 2007-03-30
Hidden In Plain Sight written by Erich Joachimsthaler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.