What Chinese Want
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What Chinese Want
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Author : Tom Doctoroff
language : en
Publisher: Macmillan
Release Date : 2012-05-22
What Chinese Want written by Tom Doctoroff and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Business & Economics categories.
What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.
Think Like Chinese
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Author : Haihua Zhang
language : en
Publisher: Federation Press
Release Date : 2008
Think Like Chinese written by Haihua Zhang and has been published by Federation Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Sun Zi said "know yourself and your enemy, then you will never lose a battle". Zhang and Baker say, "know the Chinese mind so you can prosper!" Think Like Chinese explains Chinese thought and business culture from the Chinese perspective. It gives first-hand insight into what Chinese are really thinking when conducting business. Zhang and Baker combine their Chinese and Western perspectives to explain, in detail, common Chinese behaviours that may seem odd to non-Chinese. They bring a wealth of personal experience in contemporary Chinese business investment and management, sharing their experiences and observations to provide strategies for overcoming such cultural barriers.Each chapter opens with a traditional or common Chinese saying, which is given contemporary meaning and applied to business scenarios. This key to Chinese thought provides the context for guidance on practical matters such as:how to ensure spoken communications are being interpreted accuratelyunderstanding the importance of "face" (mianzi), and giving and receiving mianzi appropriatelynetworking effectively among the Chineseunderstanding Chinese work cultures, identifying the real Chinese decision-makers, improving negotiations, and gaining the best out of Chinese staffdistinguishing "cow poo" (facts or true statements) from "hooyou" (bragging or bullshit)knowing when a Chinese 'yes' actually means 'yes', instead of 'maybe' or 'no'Chinese approaches to the law and contracts, dispute resolution, intellectual property, investment and partnerships.Think Like Chinese is a must for anyone who wants a better understanding of Chinese culture and how to apply this knowledge in their China dealings, whether doing business with Chinese suppliers or customers, working with a Chinese partner or managing Chinese employees.It is also written for people who are simply fascinated about China, and want to know more about the Chinese people, their history, their current emergence as an economic powerhouse and their increasing significance in the world's future.
China S Super Consumers
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Author : Savio Chan
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-03
China S Super Consumers written by Savio Chan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-03 with Business & Economics categories.
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Chinese Tourists What Do They Want Facts Ideas And Successful Examples
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Author : Ingemar Fredriksson
language : en
Publisher: Procentforlaget
Release Date : 2020-10-07
Chinese Tourists What Do They Want Facts Ideas And Successful Examples written by Ingemar Fredriksson and has been published by Procentforlaget this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
China S Millennials
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Author : Eric Fish
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-06-04
China S Millennials written by Eric Fish and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-04 with History categories.
In 1989, students marched on Tiananmen Square demanding democratic reform. The Communist Party responded with a massacre, but it was jolted into restructuring the economy and overhauling the education of its young citizens. A generation later, Chinese youth are a world apart from those who converged at Tiananmen. Brought up with lofty expectations, they’ve been accustomed to unprecedented opportunities on the back of China’s economic boom. But today, China’s growth is slowing and its demographics rapidly shifting, with the boom years giving way to a painful hangover. Immersed in this transition, Eric Fish, a millennial himself, profiles youth from around the country and how they are navigating the education system, the workplace, divisive social issues, and a resurgence in activism. Based on interviews with scholars, journalists, and hundreds of young Chinese, his engrossing book challenges the idea that today’s youth have been pacified by material comforts and nationalism. Following rural Henan students struggling to get into college, a computer prodigy who sparked a nationwide patriotic uproar, and young social activists grappling with authorities, Fish deftly captures youthful struggle, disillusionment, and rebellion in a system that is scrambling to keep them in line—and, increasingly, scrambling to adapt when its youth refuse to conform.
Big Ideas Of Lee Kuan Yew On China
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Author : Sary Peng
language : en
Publisher:
Release Date : 2020-01-30
Big Ideas Of Lee Kuan Yew On China written by Sary Peng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with categories.
Big Ideas of Lee Kaun Yew on China is a great book that you need to read to under stand China. Chinese leaders from Deng Xiaoping to the present president Xi Jinping have learned from Lee. Xi regards him as "our senior who has our respect". Lee also shared with Deng about "open the door to the world for foreign investment". Through his visits, dialogues with Chinese leaders from the top to down, and observations, Lee could be the best man who understood China's nature of strategic calculations. Lee said that "China has the intention to be the greatest power from the number # 1 in Asia and in the world when the time come and power grow, because it has the culture of over 4000 years old, 1.3 billion population, many of great talent-a huge and very talented pool to draw from, and "China wants to share the so co-equal to the United States". But he also argued that China "does not hurry to replace US" "it needs time to growth" "build up to catch up or overtake" and "does not want to bear burden and confront the US" and "China wants to be China and accepted as such, not as an honorary member of the West".
What China Wants
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Author : Arthur Mitchell Chirgwin
language : en
Publisher:
Release Date : 1928
What China Wants written by Arthur Mitchell Chirgwin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with China categories.
Think Like Chinese
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Author : Haihua Zhang
language : en
Publisher:
Release Date : 2017-07-03
Think Like Chinese written by Haihua Zhang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-03 with categories.
Think More Like Chinese explains Chinese thought and business culture from the Chinese perspective. It gives first-hand insight into what Chinese are really thinking when conducting business. Zhang explains, in detail, common Chinese behaviours that may seem odd to non-Chinese. She brings a wealth of personal experience in contemporary Chinese business investment and management, sharing experiences and observations to provide strategies for overcoming such cultural barriers.The book offers insights into China and knowledge that you could not find by watching news channels or searching the internet. It discusses the important aspects of the intricate inner workings of the Chinese mindset and clarifies areas that are often perceived to be vague or confusing. It provides guidance on practical matters such as:how to ensure spoken communications are being interpreted accuratelyunderstanding the importance of "face" (mianzi), and giving and receiving mianzi appropriatelynetworking effectively among the Chineseunderstanding Chinese work cultures, identifying the real Chinese decision-makers, improving negotiations, and gaining the best out of Chinese staffknowing when a Chinese 'yes' actually means 'yes', instead of 'maybe' or 'no'Chinese approaches to the law and contracts, dispute resolution, intellectual property, investment and partnershipsChinese styles of leadership.This book follows on from the bestseller, Think Like Chinese, and has extra up-to-date case studies on Chinese businesses and business leaders, as well as a new chapter on Chinese innovation and creativity. It brings a more enhanced understanding of China (and the world at large), and reflects the author's changing perceptions since the publication of the previous book. While still explaining the unique aspects of how Chinese mind works, the focus is more about stimulating an openness and acceptance of differences, rather than encouraging the meaningless war of "who is right and who is wrong".Think More Like Chinese is a must for anyone who wants a better understanding of Chinese culture and how to apply this knowledge in their China dealings, whether doing business with Chinese suppliers or customers, working with a Chinese partner or managing Chinese employees. It is also written for people who are simply fascinated about China, and want to know more about the Chinese people, their history, their current emergence as an economic powerhouse and their increasing significance in the world's future.
China S World
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Author : Kerry Brown
language : en
Publisher:
Release Date : 2017
China S World written by Kerry Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with China categories.
"In the next decade China's actions on the world stage will affect us all. A new superpower, with the largest population and GDP on the globe, there are now fears that China is becoming more assertive. Here, award-winning China expert Kerry Brown guides us through China's foreign policy, from its skirmishes with US Navy destroyers in the South China Sea to its arguments with Japan over the Senkaku/Diaoyu Islands and its increased displays of military prowess - including huge investments in cyber warfare. Brown also assesses China's extraordinary plan to create a `New Silk Road' across Central Asia - one of the biggest infrastructure projects in modern history. In doing so he seeks to answer a simple question: what does China want? The answer lies in the unique way China thinks about the world. A comprehensive analysis by one of the world's most recognised and respected authorities, and based upon unparalleled research into Chinese leaders, their beliefs and their instincts, China's World is an essential read for the Western world."--Bloomsbury Publishing.
The Chinese Way Of Doing Business
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Author : Maggie Zhou-Mathews
language : en
Publisher: Maggie Zhou-Mathews
Release Date : 2015-06-22
The Chinese Way Of Doing Business written by Maggie Zhou-Mathews and has been published by Maggie Zhou-Mathews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Travel categories.
The key to your success in business in China is developing your ability to gain the trust of your Chinese business partners. This book is a practical guide that will show you how to do that. Business in China is very relationship based and takes longer than the largely transaction based way of doing business in the west. This book was written to help you to increase your understanding of Chinese culture and teach you the etiquette to achieve business success in a hierarchical society like China. It’s essential that you understand how Chinese business culture revolves around the concepts of “face” and “guanxi (relationship)” and learn to follow proper etiquette, which is based on these concepts. This book will teach you how to do this. The book also gives you practical advice on how to successfully hold business meetings, and negotiate, with the Chinese, and on the importance of using intermediaries and how to choose one. You’ll also learn tips on how to socialize with Chinese, which is critical to gaining their trust and achieving your objectives in business. This book was written with those doing business in China front of mind, but it is also very useful for those who want to learn more about Chinese culture for other purposes. Whether you’re traveling to China for vacation or holiday, going to school in China, or maybe just want to learn more about your Chinese coworkers or neighbors, this book can give you insight into how Chinese people may be thinking and their way of doing things.