What The Heck Is Insight How To Find It
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What The Heck Is Insight How To Find It
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Author : Lam Tran
language : en
Publisher: Lam Tran
Release Date : 2020-05-16
What The Heck Is Insight How To Find It written by Lam Tran and has been published by Lam Tran this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-16 with Business & Economics categories.
Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Journaling The Journey 25 Spiritual Insights To Light The Way
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Author : Larry Pearlman
language : en
Publisher: Lulu.com
Release Date : 2012-12-03
Journaling The Journey 25 Spiritual Insights To Light The Way written by Larry Pearlman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-03 with Religion categories.
Take 25 Spiritual Insights discovered by the author on his journey through life represented by a "Route 66" adventure in a red Corvette and apply them to your own life through journaling and guided introspection. Journaling The Journey could be read just for the entertainment value and it would be worth the money, but here is an opportunity to literally change the direction of your life and discover the answer to the question of the Ages: Who Am I Really?
Overcoming Resistance
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Author : Albert Ellis PhD
language : en
Publisher: Springer Publishing Company
Release Date : 2007-07-31
Overcoming Resistance written by Albert Ellis PhD and has been published by Springer Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-31 with Psychology categories.
With a new foreword by Raymond DiGiuseppe, PhD, ScD, St. John's University "Albert Ellis has written many books on his favorite topic Rational Emotive Behavior Therapy. Although he writes on that topic very well, he often does not write about generic psychotherapy. REBT is an integrative form of psychotherapy. Following this model, psychotherapists can incorporate many diverse techniques and strategies to change clients' dysfunctional behaviors and emotions . Much of what Al identifies as good REBT in this book is just good psychotherapy. Because people so universally identify Al with REBT, people may generally overlook his wisdom as a clinician. Having worked with Al for more than thirty years, I have been fortunate enough to learn from him. Much of the knowledge I learned from Al and cherish the most is not necessarily about REBT theory. They concern wise ways of thinking about clinical problems. That is why, out of all Al's books, this is my favorite. This is Al Ellis, the clinician." -- From the Foreword by Raymond DiGiuseppe, PhD, ScD, Director of Professional Education, Albert Ellis Institute; Professor and Chair, Department of Psychology, St. John's University Now available in an affordable paperback, this edition takes a look at the underlying causes of resisting cognitive-emotional-behavioral change and the methods used to overcome them. Written in present-action language, Ellis gives an overview of the basic principles of Rational Emotive Behavior Therapy and Cognitive Behavior Therapy. Ellis charts the changes in the field that have taken place in the 20 years leading up to 2002, when this edition was originally published. The book also integrates recent therapies into REBT, including psychotherapy, solution-focused therapy, and recent findings of experimental psychology.
Surf Is Where You Find It
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Author : Gerry Lopez
language : en
Publisher: Patagonia
Release Date : 2015-04-17
Surf Is Where You Find It written by Gerry Lopez and has been published by Patagonia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Sports & Recreation categories.
Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.
A Breath Of Freedom
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Author : Jorge Klapproth
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-04-27
A Breath Of Freedom written by Jorge Klapproth and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-27 with Travel categories.
Across Europe on two wheels. It's a dream - a breath of freedom. This indescribable feeling of being alive takes hold of you especially when you are at one with the elements of nature. Jorge Klapproth fulfils a long-cherished dream and tours Europe on his motorbike. The first leg of this journey leads from western Germany to the northernmost point of Europe, the North Cape in Norway. From there, the second leg leads to the southern tip of the continent, to Cape Tripiti on the small Greek island of Gavdos. The third stage then goes along the Adriatic Sea, over the Alps back home. A great tour that takes the author as a solo traveller over 13,000 kilometres and through 23 countries in Europe. He reports about countless encounters, experiences and valuable lessons learned in this exciting motorbike travelogue: from the idea to the planning to the implementation - in the midst of the worldwide pandemic.
Catalyze Your Destiny Discover Who You Are Reveal Your Purpose And Launch Into Action
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Author : Jordan Ring
language : en
Publisher: Jordan Ring
Release Date : 2021-09-20
Catalyze Your Destiny Discover Who You Are Reveal Your Purpose And Launch Into Action written by Jordan Ring and has been published by Jordan Ring this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-20 with Business & Economics categories.
" Jordan's book Catalyze Your Destiny is THE book you need to discover and live out your why. If you're looking for deeper insights into your life purpose, grab this book and gain the clarity you've been looking for. —Tamara Pflug, Personal Development Champion Your Next Step in Life Made Absolutely Clear Forget everything you think you know about chasing your passion and finding your purpose. Discovering and living out your purpose leads to longevity, happiness, and fulfilment. Missing it leads to regret, disappointment, and hollowness. If you've ever felt like there should be more to life, this book exists to give you hope. There is SO much more, and it's time for the next level. You only get one life. Make it count. Discover your purpose and you will: Find absolute joy in what you do. Give back to the world in meaningful and lasting ways. Get paid! Abundance is not a myth or fairy tale. Consistently improve your most valuable skills, abilities, and talents. Catalyze Your Destiny will teach you more about yourself than ever before. The magic of the Ikigai will help you align your four points of purpose. Taking relentless, intentional, and bold action will become your new norm. This book answers three dangerous questions: Who am I, really? Together, we'll conduct a thorough self-discovery analysis with ten powerful tools. You'll arm yourself for finding your unique purpose based on your personality, strengths, goals, productivity habits, failure points, and more. What's my life purpose? Aligning your four points of purpose grants clarity on your reason for being. You will learn how to take the first step toward claiming your Ikigai and living a purpose-filled life. How do I actually reach my destiny? You'll discover the power of future planning by creating and implementing a personalized 90-day action plan. You will learn strategies for overcoming the whirlwind of life, knowing when to pivot, charging forward with momentum, and finally following through on your plans. Stop right here before you read any further. If you don't believe you have a unique purpose and destiny, this book isn't for you. But if you want to channel your deepest desires into game-changing action, stick around. It's time to ignite your ember into a raging fire. Pick up This Book Now and Catalyze Your Destiny "
Where Is Knowing Going
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Author : John C. Haughey, SJ
language : en
Publisher: Georgetown University Press
Release Date : 2009-07-07
Where Is Knowing Going written by John C. Haughey, SJ and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-07 with Religion categories.
Catholic institutions of higher learning are at a crossroads: How can they remain true to their roots while recognizing that many of their administrations, faculties, and student bodies have little connection with the tradition? How can these institutions remain competitive while maintaining a relationship to the Church? During the past several years Catholic theologian John C. Haughey, SJ, has conducted groundbreaking research on these questions. He has done this in tandem with a team of Catholic scholars from around the United States. Haughey has also conducted numerous workshops with faculty at a dozen Catholic colleges and universities to learn firsthand about their research and teaching aspirations. Those relationships and conversations provide the foundation for this book’s many insights. In Where Is Knowing Going? Haughey explores what constitutes the Catholic identity of Catholic colleges and universities. Going beyond a doctrinal understanding of Catholic identity to one that engages and is engaged by the intellectual tradition of Catholicism, Haughey does not find that the issue of Catholic identity is adequately dealt with by marketing the distinctive identities of institutions in terms of their founding religious orders or saints. He provides a sure-handed process whereby the pursuits of individual faculty can be better aligned with the formal mission of the institution.
The Art Of Plain Speaking
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Author : Charlie Corbett
language : en
Publisher: Routledge
Release Date : 2018-12-07
The Art Of Plain Speaking written by Charlie Corbett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press. The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor – replaced by indecipherable emails from HR – and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.
Pass It On 3
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Author : Billy Goldfeder
language : en
Publisher: Fire Engineering Books
Release Date : 2020-04-13
Pass It On 3 written by Billy Goldfeder and has been published by Fire Engineering Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-13 with Technology & Engineering categories.
The third time is a charm and that’s very true with the third edition of Billy Goldfeder’s Pass It On 3. Chief Goldfeder and his friends have introduced more new contributors in this third edition of Pass It On, including stories that will continue to expand your knowledge as a firefighter, fire officer and emergency responder. All royalties from this book will be donated to the Chief Ray Downey Scholarship, the National Fallen Firefighters Foundation and the Firefighter Cancer Support Network. Because of you, the valuable reader, thousands of dollars have been donated to these important causes since 2014.
Exploratory Software Testing
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Author : James A. Whittaker
language : en
Publisher: Pearson Education
Release Date : 2009-08-25
Exploratory Software Testing written by James A. Whittaker and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-25 with Computers categories.
How to Find and Fix the Killer Software Bugs that Evade Conventional Testing In Exploratory Software Testing, renowned software testing expert James Whittaker reveals the real causes of today’s most serious, well-hidden software bugs--and introduces powerful new “exploratory” techniques for finding and correcting them. Drawing on nearly two decades of experience working at the cutting edge of testing with Google, Microsoft, and other top software organizations, Whittaker introduces innovative new processes for manual testing that are repeatable, prescriptive, teachable, and extremely effective. Whittaker defines both in-the-small techniques for individual testers and in-the-large techniques to supercharge test teams. He also introduces a hybrid strategy for injecting exploratory concepts into traditional scripted testing. You’ll learn when to use each, and how to use them all successfully. Concise, entertaining, and actionable, this book introduces robust techniques that have been used extensively by real testers on shipping software, illuminating their actual experiences with these techniques, and the results they’ve achieved. Writing for testers, QA specialists, developers, program managers, and architects alike, Whittaker answers crucial questions such as: • Why do some bugs remain invisible to automated testing--and how can I uncover them? • What techniques will help me consistently discover and eliminate “show stopper” bugs? • How do I make manual testing more effective--and less boring and unpleasant? • What’s the most effective high-level test strategy for each project? • Which inputs should I test when I can’t test them all? • Which test cases will provide the best feature coverage? • How can I get better results by combining exploratory testing with traditional script or scenario-based testing? • How do I reflect feedback from the development process, such as code changes?