When Ads Work
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When Ads Work
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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26
When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
When Ads Work
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Author : John Philip Jones
language : en
Publisher: M.E. Sharpe
Release Date : 2007
When Ads Work written by John Philip Jones and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...
When Ads Work New Proof That Advertising Triggers Sales 2nd Ed
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Author : Jones
language : en
Publisher:
Release Date : 2007
When Ads Work New Proof That Advertising Triggers Sales 2nd Ed written by Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
When Ads Work
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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26
When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Making Ads Work
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Author : Roy H. Williams
language : en
Publisher:
Release Date : 2005
Making Ads Work written by Roy H. Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
compilation of the advertising advice of Roy H. Williams as compiled by the managing partner of Wizard of Ads - Australia, Craig Arthur, with witty Australian comments. G'day mate! 80 pagesSoftcover
Google Ads Mastery Guide
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Author : Laura Maya
language : en
Publisher: Estalontech
Release Date : 2020-04-18
Google Ads Mastery Guide written by Laura Maya and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-18 with Business & Economics categories.
Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.
How To Write Ads That Sell 23 Ad Executives Share Their Secrets For Creating Advertising That Will Get Attention Win Over Customers And Make Money
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Author : Classic Business Bookshelf
language : en
Publisher:
Release Date : 2010-10
How To Write Ads That Sell 23 Ad Executives Share Their Secrets For Creating Advertising That Will Get Attention Win Over Customers And Make Money written by Classic Business Bookshelf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
The Real "Mad Men" of Madison Avenue Reveal Their Best 460 Advertising Secrets Today, people are being bombarded with advertising wherever they are. These days, it's harder than ever to get their attention and get them to take action. But, believe it or not, things are a lot better now than they used to be... Fifty years ago, many of the aspects of advertising we take for granted today, such as online demographic research and high-tech graphic design, didn't exist. Every aspect of advertising was a lot more work. And testing ads like we do today was impossible. Tracking the effectiveness of a campaign was done by hand...if it could be done at all. Because of this, it was a time when... Advertising Had to Work...the First Time The new technology we have in this industry is great, but we've been spoiled...and it's caused us to get lazy. We've forgotten the fundamentals and lessons learned by the men and women who came before us...and we're leaving money on the table because of it. This book is your key to stop being distracted by technology and start getting back to the time-tested advertising methods that work. Within this book, you'll learn: - The Most Important Factor in a Successful Sales Promotion (Miss this and you'll lose money on your campaign ) - How to Activate Curiosity in Prospects...So They Can't Say No to Your Offer - Why "Good Taste" Always Increases Sales - How to Use the "Dynamic Catalyst" of Advertising to Outsell Your Competition (Even in a Competitive Market ) - How to Quickly and Thoroughly Understand a Buyer's Problem...and Give Them The Best Solution - How Changing Your Advertising from Safe to "Seductive" Will Increase Sales This book covers everything you need to know about the business of advertising with 460 "secrets" given by 23 advertising veterans who have seen it all and know what gets people to buy. The information within this book will help you succeed in advertising, regardless of what you're selling (or the economy you'll selling in). If you want to make your mark in the world of advertising, get this book
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Ads That Work
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Author : Diana Stowers
language : en
Publisher:
Release Date : 2009-05
Ads That Work written by Diana Stowers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with Advertising categories.
'Ads that Work' aims to help advertisers increase response to their ads. If you are marketing your products and services through newspapers, magazines, brochures, fliers, newsletters and other tangible products your ad is being seen. Print products continue to attract consumers in droves. Now learn how to make your ad work harder: better illustrations, attention grabbing headlines, and compelling copy are essential. Great examples of all this plus more can be found inside this easy, 'how to guide' to effective advertising!
Facebook Advertising
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Author : Jeremy Preace
language : en
Publisher:
Release Date : 2019-11-15
Facebook Advertising written by Jeremy Preace and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with categories.
Are you looking for the best strategy on Facebook to promote your business? Do you want increase your income using Facebook marketing campaign? Do you want avoid common mistake and discover the ultimate secrets on Facebook? This is the complete guide for Facebook advertising ! Almost around a decade ago, television and print were considered to be the main modes of marketing and getting the message across to the consumer. With the advent of Facebook marketing in recent years, the competitive landscape has majorly changed. Companies now use Facebook as the main mode of communication between them and the consumer due to the many advantages that it offers to them. This change has mainly happened due to the rise of social media usage and the effect that it has on consumers. People use Facebook excessively in the modern age, more so to connect with other people. However, as the usage of Facebook has increased tremendously, marketers have noticed that it allows them to reach consumers in a much better way - a way that is more engaging than conventional media. Facebook marketing not only allows marketers to get their messages across effectively but also allows them to form personalized connections with consumers. People share a lot of their experiences with a specific product or service on Facebook, which eventually does not only stay restricted to them but reaches a much larger and wider audience by the use of the social networks of those very people. People also share a lot of reviews, advice, warnings, and tips on social media that marketers can use to their advantage. This gives other people a lot of validation before choosing to buy a product or service. With conventional media, this was not really possible. In addition to that, it is also of importance to note that it is much easier to reach a target audience through Facebook than it is to make a mark through conventional mediums. Statistics show that on an everyday basis, almost 684,478 pieces of content are shared on Facebook. This is a huge amount of data if you look at it closely. With this much amount of data circulating the internet every single day, marketers can make use of this, and they are absolutely doing so in the modern era. With a lot of filtering out of information and customization being available on Facebook, consumers also trust Facebook advertising way more than they trust other mediums. On Facebook, advertising does not only happen through the companies or company representatives but also through opinion leaders and other customers. Word of mouth is known to be a very strong and trusted medium of marketing and Facebook marketing does a very good job of generating word of mouth. This guide will focus on the following: Everything about Facebook Pages Marketing is a two-way street Pre-selling your audience Sales Funnel Improve, Test, Grow, and Monetize Analyzing and Retargeting Scheduling Maximizing Organic Reach on Facebook Using the Pixel to improve Ad Targeting Common mistakes and How to Avoid Them... AND MORE!!! Facebook marketing can help a business achieve its goals by targeting the right people and by making efforts to market in the right kind of way. By making use of all that this book has to offer, you will be able to market effectively using Facebook. Don't lose this opportunity, get your copy of this book !