When Luxury Meets Art
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When Luxury Meets Art
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Author : Olga Louisa Kastner
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-05
When Luxury Meets Art written by Olga Louisa Kastner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-05 with Business & Economics categories.
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Luxury Brand And Art Collaborations
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Author : Federica Carlotto
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-11
Luxury Brand And Art Collaborations written by Federica Carlotto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Business & Economics categories.
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Critical Luxury Studies
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Author : John Armitage
language : en
Publisher: Edinburgh University Press
Release Date : 2016-04-18
Critical Luxury Studies written by John Armitage and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Art categories.
Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
Sustainable Luxury And Craftsmanship
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Author : Miguel Ángel Gardetti
language : en
Publisher: Springer Nature
Release Date : 2020-03-30
Sustainable Luxury And Craftsmanship written by Miguel Ángel Gardetti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-30 with Science categories.
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
Luxury And Visual Culture
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Author : John Armitage
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-12-12
Luxury And Visual Culture written by John Armitage and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Design categories.
From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things? In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a shift from material culture to the immaterial culture of the visual, offering new forms of luxury engagement and unparalleled levels of pleasure never before offered to the senses. Calling for a new understanding of luxury in the changing visual landscape of contemporary society, Luxury and Visual Culture embraces an extraordinary range of cultural forms, including fashion, photography, social media, television, and art. From the masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's photography and Louis Vuitton's Flagship stores, the book explores key issues of globalization, digitization, consumer identity, “mass” luxury, and the role of art. This text is ideal for all students of contemporary luxury studies, as well as scholars and researchers in the field of visual culture.
The Artification Of Luxury Fashion Brands
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Author : Marta Massi
language : en
Publisher: Palgrave Pivot
Release Date : 2020-08-17
The Artification Of Luxury Fashion Brands written by Marta Massi and has been published by Palgrave Pivot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-17 with Business & Economics categories.
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Louis Vuitton
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Author :
language : en
Publisher: National Geographic Books
Release Date : 2009-09-22
Louis Vuitton written by and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with Design categories.
Luxury and art have never been more closely linked than they are in these early years of the twenty-first century. Virtually all the world’s major luxury houses have associated themselves with contemporary art through sponsorships, commissions, or foundations, and these points of exchange nourish the increasingly symbiotic relationship between fashion, art, and other design disciplines. Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art. Included in this volume are Louis Vuitton’s important collaborations with an elite group of artists, architects, designers, and photographers, such as Jun Aoki, Shigeru Ban, Vanessa Beecroft, Olafur Eliasson, Zaha Hadid, David LaChapelle, Jean Larivière, Annie Leibovitz, Takashi Murakami, Richard Prince, Stephen Sprouse, James Turrell, Inez Van Lamsweerde, and Vinoodh Matadin. The book is structured as a seductive anthology of the house’s most visible collaborations. Critical essays examine and position Louis Vuitton’s patronage—under the guidance of Artistic Director Marc Jacobs—during one of the most fertile periods of contemporary art and design.
Art Wealth Management
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Author : Alessia Zorloni
language : en
Publisher: Springer
Release Date : 2016-08-19
Art Wealth Management written by Alessia Zorloni and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-19 with Business & Economics categories.
This book offers an overview of how to manage private art collections, providing essential insights on art wealth management, art investment, art governance, and succession planning for art assets. It offers practical recommendations on sound art collection governance, but also examines the background of art markets and price building, including the influence of fashion and trends. Throughout history, art patronage has played an important role in the wealth of ultra-high-net-worth families and led to private museums funded by philanthropist collectors in order to celebrate their own tastes and leave a lasting legacy. Today, as a result of the growth of art investing by a new generation of wealthy collectors, not only artists but also wealthy families, sophisticated investors and their close advisors now face a more complex set of financial and managerial needs. As such, the contributions in this book will be of interest to collecting families, family offices, and professional advisors seeking to integrate art into their overall wealth management strategy, and to scholars in the fields of cultural economics, art dealers, curators, and art lovers.
Luxury And Visual Culture
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Author : John Armitage
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-12-12
Luxury And Visual Culture written by John Armitage and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Design categories.
From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things? In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a shift from material culture to the immaterial culture of the visual, offering new forms of luxury engagement and unparalleled levels of pleasure never before offered to the senses. Calling for a new understanding of luxury in the changing visual landscape of contemporary society, Luxury and Visual Culture embraces an extraordinary range of cultural forms, including fashion, photography, social media, television, and art. From the masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's photography and Louis Vuitton's Flagship stores, the book explores key issues of globalization, digitization, consumer identity, “mass” luxury, and the role of art. This text is ideal for all students of contemporary luxury studies, as well as scholars and researchers in the field of visual culture.