White Papers For Dummies
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White Papers For Dummies
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Author : Gordon Graham
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-20
White Papers For Dummies written by Gordon Graham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use whitepapers to promote your business, or a copywriter keen to break intothis well-paying field, White Papers For Dummies gives you awealth of practical, hands-on advice from one of the world’sleading experts in the field. The fact-based documents known as white papers have been calledthe “king of content.” No other B2B marketing piece cando more to generate leads, nurture prospects, and buildmindshare. Where white papers were once used only by technology firms, theyare becoming “must-have” items in the marketing toolkitfor almost any B2B firm. Practically every startup must produce awhite paper as part of its business planning. But writing effective white papers is a big challenge. Now youcan benefit from the experience of a white paper specialistwho’s done more than 200 projects for clients from SiliconValley to Finland, from mighty Google to tiny startups. AuthorGordon Graham—also known as That White PaperGuy—provides dozens of tips and tricks to help your projectcome together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a whitepaper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of whitepaper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchersand writers Choose from 40 different promotional tactics to get the wordout Avoid common mistakes that many beginners make
Marketing For Dummies
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Author : Jeanette Maw McMurtry
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-30
Marketing For Dummies written by Jeanette Maw McMurtry and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
White Papers
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Author : Martha Collins
language : en
Publisher: University of Pittsburgh Press
Release Date : 2012-01-29
White Papers written by Martha Collins and has been published by University of Pittsburgh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-29 with Poetry categories.
White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet’s life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and “found” material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.
The White Paper
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Author : Satoshi Nakamoto
language : en
Publisher:
Release Date : 2019
The White Paper written by Satoshi Nakamoto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Bitcoin categories.
Ignota Books publishes the original white paper by Satoshi Nakamoto on its tenth anniversary, providing a guide to the blockchain technology that is transforming our lives. In the wake of the 2008 financial crisis, the mysterious Satoshi Nakamoto published a revolutionary white paper that described a simple peer-to-peer electronic cash system that would later become Bitcoin. In the decade since the launch of the digital currency, the nascent blockchain technology behind Bitcoin has been heralded as having the same radical potential as the printing press or the Internet, in particular presenting extraordinary challenges to traditional banking. Yet the paper contains no reference to existing political ideas, monetary or economic knowledge. Why? The White Paper returns to Nakamoto's canonical text as a Rosetta Stone that can serve as the compass for a rapidly shifting terrain of contemporary techno-politics. Crypto-economist Jaya Klara Brekke provides a guide and commentary, contextualising the paper for a wide readership and revealing the far-reaching implications of decentralisation. Also includes an introduction by acclaimed artist and technologist James Bridle situating Bitcoin within an obscure historical movement of decentralisation, showing how blockchain is part of a wider project to redraw the maps of political possibility.
Crafting White Paper 2 0
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Author : Jonathan Kantor
language : en
Publisher: Lulu.com
Release Date : 2010-01
Crafting White Paper 2 0 written by Jonathan Kantor and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01 with Business & Economics categories.
Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
Designing Distributed Systems
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Author : Brendan Burns
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-02-20
Designing Distributed Systems written by Brendan Burns and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Computers categories.
Without established design patterns to guide them, developers have had to build distributed systems from scratch, and most of these systems are very unique indeed. Today, the increasing use of containers has paved the way for core distributed system patterns and reusable containerized components. This practical guide presents a collection of repeatable, generic patterns to help make the development of reliable distributed systems far more approachable and efficient. Author Brendan Burns—Director of Engineering at Microsoft Azure—demonstrates how you can adapt existing software design patterns for designing and building reliable distributed applications. Systems engineers and application developers will learn how these long-established patterns provide a common language and framework for dramatically increasing the quality of your system. Understand how patterns and reusable components enable the rapid development of reliable distributed systems Use the side-car, adapter, and ambassador patterns to split your application into a group of containers on a single machine Explore loosely coupled multi-node distributed patterns for replication, scaling, and communication between the components Learn distributed system patterns for large-scale batch data processing covering work-queues, event-based processing, and coordinated workflows
Linux Programming White Papers
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Author : David Rusling
language : en
Publisher: Coriolis Group Books
Release Date : 1999
Linux Programming White Papers written by David Rusling and has been published by Coriolis Group Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Linux categories.
Going right to the heart of the technical operation of major Linux subsystems, this title provides a topical organization to the programming portions of the Linux Documentation Project (LDP), which is a series of exiting documents on the Internet that currently has no index, comprehensive table of contents, or pagination.
Noir White Papers
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Author : David Charney
language : en
Publisher: Independently Published
Release Date : 2019-02-04
Noir White Papers written by David Charney and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with categories.
This book contains all three White Papers by Dr. David Charney that provide a full-spectrum solution for managing insider threat: 1) True Psychology of the Insider Spy 2) NOIR: A White Paper Proposing a New Policy for Improving National Security by Fixing the Problem of Insider Spies and 3) Prevention: The Missing Link for Managing Insider Threat in the Intelligence Community. The author of the White Papers, David Charney, M.D., is a psychiatrist who had the unique experience of interviewing former FBI counterintelligence officer Robert Hanssen in jail, weekly, for approximately two hours per visit, for a year. Dr. Charney did the same with two other incarcerated insider spies: Earl Pitts (former FBI Special Agent revealed as a KGB spy), and Brian Regan (former Air Force/NRO). Dr. Charney's interest was to better understand the minds of spies for the sake of strengthening our national security. Over the eighteen years of his work with these cases, Dr. Charney developed a greater understanding of insider spy psychology and formulated new approaches and fresh proposals for better managing the problem of insider spies. Most Insider Threat management initiatives have been technology driven. While clever and useful up to a point, they are subject to the Law of Diminishing Returns and can backfire by creating a negative, distrustful workplace atmosphere. A well-motivated insider can defeat nearly any technology-based system. They will always find a way. By contrast, Dr. Charney's NOIR proposals center on the minds of potential or current insider threats: their psychologies and their inner worlds. The battle must be won there. The second white paper proposed an off-ramp exit solution, which does not yet exist, for those who have crossed the line. Quoting Sun Tzu: "Always leave your enemy an exit." Extending the logic, why not off-ramp exits, meaning robust prevention mechanisms, for BEFORE they cross the line? Security breaches and other insider threat events are the endpoints that indicate a failure occurred somewhere along the sequence of links in security chains. These links are the protective measures intended to counter potentially disastrous breaches. Breaches are proof that the links failed. Failed security chains in the Intelligence Community (IC) should be analyzed the same way the National Transportation Safety Board (NTSB) goes about studying aircraft disasters. The NTSB seeks to understand how each link failed in chains that resulted in disasters and whether protective links that should have been built into security chains were simply missing. The third white paper asserts that there are two critical missing links in Intelligence Community security chains. These missing links can be described as two types of off-ramp exits: exits for BEFORE someone crosses the line and exits for AFTER someone crosses the line. The absence of these two links in IC security chains weakens effective management of IC insider threat. If both missing links were added to the considerable number of existing and planned detection links-which at present seem to be the only game in town- a full spectrum solution would come into existence for the comprehensive management of insider threat. This part of the paper is proposes how to achieve this full spectrum solution. NOIR for USA is a 501(c)3 entity to educate the US Intelligence Community, other government components, including the Congress, the courts, responsible journalists, and the general public, about the NOIR concepts and proposals. Dr. Charney and his colleagues at NOIR For USA would appreciate any comments, criticisms, or additional thoughts you may have about NOIR concepts and proposals: Contact@NOIR4USA.org
Sustainable Architecture White Papers
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Author : David E. Brown
language : en
Publisher:
Release Date : 2000
Sustainable Architecture White Papers written by David E. Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Architecture categories.
A remarkable collection of vibrant and diverse readings, Sustainable Architecture White Papers explores the critical link between our built and natural environments. Cutting-edge architecture, design, planning, public works, and education leaders illustrate the value of a new architectural strategy. Sustainable Architecture teaches us that when creative processes are used in conjunction with social, cultural, and environmental systems, architecture can meet the aesthetic and practical requirements of today without compromising the needs of future generations. A sample of the contents reveals a top-notch team of forward-thinkers: William McDonough: "Eco-effectiveness: A New Design Strategy" Croxton Collaborative Architects: "Human-Centered Sustainable Design" Architectural Record: "Taking the Elective Out of Environmental Education" Karl Linn: "Reclaiming the Commons" Pliny Fisk: "Advanced Green Building" James Wines: "The Art of Architecture in the Age of Ecology" Emilio Ambasz: "Green Towns" This beautifully assembled compilation, published by the Earth Pledge Foundation, follows on the success of Sustainable Cuisine White Papers and reflects the organization's mission to promote sustainability, primarily in the areas of architecture and cuisine. Working with architects, builders and designers, and farmers, chefs, and restaurateurs, Earth Pledge creates nonprofit media projects that promote "green living" in these respective areas. With a preface by Paul Hawken, this is a star-studded collection of essays on sustainable architecture that speaks to professionals and nonprofessionals alike. A perfect read for anyone interested in how the architecture and design aesthetic connects with environmental sustainability.
The China White Paper
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Author :
language : en
Publisher:
Release Date : 1967
The China White Paper written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.