Why Asking Donors For Money Causes Donors To Give Less
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Why Asking Donors For Money Causes Donors To Give Less
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Author : Lindsay Walton
language : en
Publisher: Lulu.com
Release Date : 2018-10-03
Why Asking Donors For Money Causes Donors To Give Less written by Lindsay Walton and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Treating your donors as members of a community rather than as individual units MATTERS! Human beings have limited interest in supporting others by giving money. However, they have an intense interest in supporting others through sharing resources. In fact, there are 6 Key Resource Categories that you can count on donors giving from if you ask. What category they choose to give from will simply depend on who you are and what you are asking for at the time! Traditional fundraising tools and practices focus on leveraging donor PSYCHOLOGY, the inner workings of an individual's mind, and as a result consistently only gain access to 17% of what a donor community is interested in giving. Understanding the power of donor SOCIOLOGY, the dynamic workings of people's minds when they live in community with others changes everything! Knowing more about these principles can help you gather more resources than you ever thought possible!
The Science Of Giving
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Author : Daniel M. Oppenheimer
language : en
Publisher: Psychology Press
Release Date : 2011-01-19
The Science Of Giving written by Daniel M. Oppenheimer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Psychology categories.
Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.
The Life You Can Save
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Author : Peter Singer
language : en
Publisher: Random House
Release Date : 2009-03-03
The Life You Can Save written by Peter Singer and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Philosophy categories.
For the first time in history, eradicating world poverty is within our reach. Yet around the world, a billion people struggle to live each day on less than many of us pay for bottled water. In The Life You Can Save, Peter Singer uses ethical arguments, illuminating examples, and case studies of charitable giving to show that our current response to world poverty is not only insufficient but morally indefensible. The Life You Can Save teaches us to be a part of the solution, helping others as we help ourselves.
Richer Lives
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Author : Beth Breeze
language : en
Publisher:
Release Date : 2013
Richer Lives written by Beth Breeze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business enterprises categories.
An in-depth study of why and how the richer members of our society engage in philanthropy. For fundraisers, CEOs, senior manageers, professional advisers and academics.
The Imagination Gap
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Author : Brian Reich
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-03-24
The Imagination Gap written by Brian Reich and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-24 with Business & Economics categories.
The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Nonprofit Fundraising Hacks
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Author : Salvador Briggman
language : en
Publisher:
Release Date : 2020-05-04
Nonprofit Fundraising Hacks written by Salvador Briggman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-04 with categories.
This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.
Unicorns Unite
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Author : Jessamyn Shams-Lau
language : en
Publisher: Red Press Limited
Release Date : 2018-05-15
Unicorns Unite written by Jessamyn Shams-Lau and has been published by Red Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
All the movers, shakers and change-makers of the world continue to tackle the growing list of problems facing humanity. However, there's a problem. Nonprofits and foundations need each other to fulfil their quest to eradicate global poverty like a unicorn needs a rainbow, but the way in which they work together is far from perfect. Enter the Unicorns. Part relationship-counseling, part manifesto, part workbook. Unicorns Unite provides the game-changing ideas and talking points for the conversation we really need to have; how can non-profits and foundations work better together?
Inspired Philanthropy
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Author : Tracy Gary
language : en
Publisher: John Wiley & Sons
Release Date : 2004-02-19
Inspired Philanthropy written by Tracy Gary and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-19 with Business & Economics categories.
If you want to change the world, you'll want to read Inspired Philanthropy. Tracy Gary and Melissa Kohner show you how social change happens. No matter how much or little you have to give, you'll learn how to create a giving plan that will make your charitable giving catalytic. Then, through clear text and substantive exercises, you'll learn how to align your giving with your deepest values-- to help bring about the very changes you want.
The Compassionate Instinct The Science Of Human Goodness
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Author : Dacher Keltner
language : en
Publisher: W. W. Norton & Company
Release Date : 2010-01-04
The Compassionate Instinct The Science Of Human Goodness written by Dacher Keltner and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-04 with Psychology categories.
Leading scientists and science writers reflect on the life-changing, perspective-changing, new science of human goodness. Where once science painted humans as self-seeking and warlike, today scientists of many disciplines are uncovering the deep roots of human goodness. At the forefront of this revolution in scientific understanding is the Greater Good Science Center, based at the University of California, Berkeley. The center fuses its cutting-edge research with inspiring stories of compassion in action in Greater Good magazine. The best of these writings are collected here, and contributions from Steven Pinker, Robert Sapolsky, Paul Ekman, Michael Pollan, and the Dalai Lama, among others, will make you think not only about what it means to be happy and fulfilled but also what it means to lead an ethical and compassionate life.