Why Do Consumers Make Consumption
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Why Do Consumers Make Consumption
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Author : Johnny Ch LOK
language : en
Publisher: Independently Published
Release Date : 2020-03-26
Why Do Consumers Make Consumption written by Johnny Ch LOK and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26 with categories.
The consumer and consumer purchasing behavior are an important area of interest of many scientific disciplines. The process of economic decision making as well as consumption choices are connected with wider human activities. The terms of both consumer individual attitudes and group social behavior will influence group social behavior will influence consumer individual final consumption decision in every consumption choice process. Thus, behavioral economy method can predict consumer behavioral changing, it can apply these sciences to research, includes sociology, psychology, anthropology, operational research, decision theory etc. different literature research aspects. I assume that businessmen can apply behavioral economy method to predict market changing behaviors successfully if they own behavioral economy knowledge.In this part, I shall concentrate on explain how the perception of the economic man's behavior ( including consumer choice) is applied to predict market behaviors. After explaining the concept of consumer as an economic man, the nature and complexity of consumer behavior are discussed to below different industries' marketing behavioral changing every case studies in US or UK countries.Why is consumer as an economic man? IN behavioral economy view point, the concept of answer is one of the fundamental concepts in economics because the consumer is the case market participant along with the producer. In general, lecturers define the consumer in various ways, but in behavioral economy view point, consumers mean economy man. Because who will compare cost and benefit to any product or service to decide to choose to buy the product or consume the service. Consumers are as "economic man", who will make own subjective preferences ( tastes), habits and traditions and existing objective constraints ( i.e. disposal income) market prices of products and services in order to satisfy whose needs to a maximum degree and in the most rational way.Thus, economic man means consumers need to make psychological mind to decide whether who either prefer to buy this product or another product or prefer to consume this service or another service more suitable.
How Consumers Make Consumption Choice
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2019-01-23
How Consumers Make Consumption Choice written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-23 with Business & Economics categories.
ChapterTwoBehavioral economy explains how and why consumer choiceCan apply behavioral economy method to explain how and why customer individual will decide every decisional choice? It is one fun psychological and mocro economic question to research every consumer individual behavior. Why does he/she choose to buy the product or consume the service? Does he/she compare the economic benefit or opportunity cost before he/she choose to buy the product or consume the service? What factors persuade or attract the consumer to make the final consumption decision. All these questions which seem product manufacturers or product sellers or service providers can attempt to apply behavioral economy theory to predict consumer behaviors more easily in order to avoid the loss chance to choose to buy their products or consume their service more easily in every consumer individual choice decision making process.Traditional economy can be predominted by psychology, but it can also include elements of philosophy, sociology nd even mathematics or econometrics. When any product manufacturers or sellers or service providers expect to predict consumer market how will change to influence consumer individual consumption effort. Analysis is necessary, it is made possible a better understanding of the human brain and of the fundmentals on which it builds decision-making. However, they also need to make any hypotheses of consumption environment to attempt to find what factors will influence future individual customer behavioral changes to make decision making whether how any why he/she chooses to buy the product or consume the service. So, the research methodology was concentrate on quality method more than quantity method when any product manufacturer or service provider expects to predict future consumer behavioral how and why changes more easily. The research processing includes data collected from the global business similar product seller market. The data can concern: How and why the environmental factors had influenced many consumers make emotional reponses of individuals in economical decision making to choose the purchase any similar brand product consumers' shopping experiences will help the present product manufacturers to predict whether how and why what factors will influence the similar product consumers to choose to buy its products in future consumption environment more easily.It is any product manufacturers or sellers or service providers whose final aim to achieve any behavioral economic research concerns consumer behavioral researchs. According to standard economic model consumers are making decisions in the comprehensive economic or consumption environment, they know their preferences, their choices are always rational more than not rational. So, rational mind will influence their consumption choice behaviors to make the most reasonable consumption decision when they feel or believe their choice to buy the product or consume the service which is the most reasonable . They will compare different brands of products values to evaluate whether which brands can bring the largest economic benefit to avoid the loss to use after they choose to buy the product to use.
The Why Of Consumption
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Author : Cynthia Huffman
language : en
Publisher: Routledge
Release Date : 2003-09-02
The Why Of Consumption written by Cynthia Huffman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
The Consumer Society
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Author : Neva R. Goodwin
language : en
Publisher: Island Press
Release Date : 2013-04-16
The Consumer Society written by Neva R. Goodwin and has been published by Island Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
Is Time Pressure Importantfactor Influences
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Author : Johnny Ch LOK
language : en
Publisher: Independently Published
Release Date : 2019-04-22
Is Time Pressure Importantfactor Influences written by Johnny Ch LOK and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-22 with categories.
The another persuading time pressure consumption method is that it can let consumers to think more habitual buying the kind of products. products like stationery, groceries, food etc. fall under this category. For example, when the consumer fees the brand of any products ,he/she has habitual purchase experience, of he/she feels that the brand's any products won't sell in market temporary, even he/she can not buy it to use again. Then, it is possible to infuence him/her to feel immediate purchase need to buy a lot of product or food number to keep to use or eat later in the time pressure environment, e.g. the food consumer buys the brand of any breads to eat in supermarkets habitually, but in this moth, he/she watchs TV advertisement to be acknowledge this brand of any breads won't be bought from any supermarkets as soon as possible. Hence, it is possible to influence him/her to plan to make choice to buy a lot of number of this brand of any breads in order to keep the enough of this brand of breads number to eat later. So, this brand of any breads sale loss in supermarkets that will cause the habitual food consumers of this brand of breads, whom make consumption choice to buy a lot number of this brands any breads in short time suddenly. Because they are eating this brand of any kinds of breads habitually. They feel much eating need to lot number of this brand of any breads in short period, because it can satisfy their habitual taste needs of this brand's any kinds of breads. So, brand loyalty and habitual consumption to the kind of product or food , ehich will result simply from the habit and it can influence the consumers feel consumption need to buy the brand's any kinds of products or foods when they feel that they may not buy it again or they can not earn discount advantage after the short time. So, any one of these sale strategies will have possible to raise the consumer individual consumption desire to the brand of products in the short time pressure consumption environment. Also it needs to spend much time to gather information in order to make purchase decision, because the brand had built confidence to consumers when they feel this brand's any products or foods are better to compare the similar brands' any products or foods habitually. So, time pressure consumption environment will persuade them to feel consumption desire to buy this brand's any products or foods in short time. When, they fer that they can not buy any more for this brand's any kinds of products or foods or discounting price in this final short purchase time.
Time Pressure Factor Brings What Effect To Influence Consumer Behavior
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2019-05
Time Pressure Factor Brings What Effect To Influence Consumer Behavior written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05 with categories.
However, instead of attractive good product quality method can attempt consumers to make time pressure consumption behavior. The another method is brand loyalty building method, which can be attempted to encourage or persuade consumers to feel consumption desire need to make decision to buy the brand of any products in time pressure consumption environment. For example, when the consumers feel the brand is loyalty and it can build good image to his/her feeling, and this time pressure factor can inlfuence this brand of any products which has high discount price to attract the consumer individual attention, e.g. familiar brand high class cars, the good confident house agent's high class houses, and the expensive and infrequently buying items, come under this category. When their prices are fallen down to sell cheaper, e.g. twenty per cent discount or more than twenty percent discount sale price than the other similar competitive brands' any products' normal prices. Then, it is possible to let these expensive items' consumers have high involvement and high feeling need in time pressure consumption environment. Because they assume that this discount sale price will be short time sale price, e.g. after three months or next month etc. short time discount sale price in short time period. Then, these expensive items' prices will be raised to the normal sale price, even higher price. so, they have time pressure feeling to feel that it is right time to make consumption decision in order to avoid to lose these low price purchase benefit in this unpredictive cheap discount price purchase items. so, if the expensive item marketer can build long time good brand loyalty relationship to consumers. Then, it will have much influential effort to persuade consumers feel consumption desires need by its any extensive items in the unpredictive short term discount period, due to they do not want to loss this large discount purchase price chance. So, short time discounted sale price, it is another method to persuade consumers to choose to buy the brand's any products in short time pressure consumption environment.The another persuading time pressure consumption method is that it can let consumers to think more habitual buying the kind of products. products like stationery, groceries, food etc. fall under this category. For example, when the consumer fees the brand of any products, he/she has habitual purchase experience, of he/she feels that the brand's any products won't sell in market temporary, even he/she can not buy it to use again. Then, it is possible to infuence him/her to feel immediate purchase need to buy a lot of product or food number to keep to use or eat later in the time pressure environment, e.g. the food consumer buys the brand of any breads to eat in supermarkets habitually, but in this moth, he/she watchs TV advertisement to be acknowledge this brand of any breads won't be bought from any supermarkets as soon as possible. Hence, it is possible to influence him/her to plan to make choice to buy a lot of number of this brand of any breads in order to keep the enough of this brand of breads number to eat later. So, this brand of any breads sale loss in supermarkets that will cause the habitual food consumers of this brand of breads, whom make consumption choice to buy a lot number of this brands any breads in short time suddenly. Because they are eating this brand of any kinds of breads habitually.
Acknowledging Consumption
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Author : Daniel Miller
language : en
Publisher: Routledge
Release Date : 2005-09-20
Acknowledging Consumption written by Daniel Miller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-20 with Business & Economics categories.
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
How Time Influences Consumer Behavior
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Author : Johnny Ch LOK
language : en
Publisher:
Release Date : 2021-05-04
How Time Influences Consumer Behavior written by Johnny Ch LOK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with categories.
The another persuading time pressure consumption method is that it can let consumers to think more habitual buying the kind of products. products like stationery, groceries, food etc. fall under this category. For example, when the consumer fees the brand of any products ,he/she has habitual purchase experience, of he/she feels that the brand's any products won't sell in market temporary, even he/she can not buy it to use again. Then, it is possible to influence him/her to feel immediate purchase need to buy a lot of product or food number to keep to use or eat later in the time pressure environment, e.g. the food consumer buys the brand of any breads to eat in supermarkets habitually, but in this moth, he/she watchs TV advertisement to be acknowledge this brand of any breads won't be bought from any supermarkets as soon as possible. Hence, it is possible to influence him/her to plan to make choice to buy a lot of number of this brand of any breads in order to keep the enough of this brand of breads number to eat later. So, this brand of any breads sale loss in supermarkets that will cause the habitual food consumers of this brand of breads, whom make consumption choice to buy a lot number of this brands any breads in short time suddenly. Because they are eating this brand of any kinds of breads habitually. They feel much eating need to lot number of this brand of any breads in short period, because it can satisfy their habitual taste needs of this brand's any kinds of breads. So, brand loyalty and habitual consumption to the kind of product or food , which will result simply from the habit and it can influence the consumers feel consumption need to buy the brand's any kinds of products or foods when they feel that they may not buy it again or they can not earn discount advantage after the short time. So, any one of these sale strategies will have possible to raise the consumer individual consumption desire to the brand of products in the short time pressure consumption environment. Also it needs to spend much time to gather information in order to make purchase decision, because the brand had built confidence to consumers when they feel this brand's any products or foods are better to compare the similar brands' any products or foods habitually. So, time pressure consumption environment will persuade them to feel consumption desire to buy this brand's any products or foods in short time. When, they feel that they can not buy any more for this brand's any kinds of products or foods or discounting price in this final short purchase time.In conclusion, these factors can influence consumer behaviors to be changed to feel time pressure need to do purchase decision making behavior from enough time gathering information available feeling behavior. They have these same views, e.g. habits and routines are very influential, particularly for behaviors repeated daily in a semi-automatic fashion. The consumer's past purchase experience to the brand's products, positive or negative emotion to the brand's products, and the brand's familiar, recognition are strong influence , the information available , it is the consumer's mind and the relative important information given to let the consumer knows form different advertisement medias matters for decision making, great between pieces of information and can be influenced by personal psychological timing limited pressure, the consumer's comparison to differences in price or other characteristics, many pursue value ( or in bargain), and compare to alternatives or past knowledge, consumer personal greater value on the immediate future and heavily discount future costs or savings to the brand of product, feeling simple and easy decision making process to the product ,
Consumer Value
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Author : Morris Holbrook
language : en
Publisher: Routledge
Release Date : 2002-03-11
Consumer Value written by Morris Holbrook and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-11 with Business & Economics categories.
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
The Political Economy Of Consumer Behavior
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Author : Bruce Pietrykowski
language : en
Publisher: Routledge
Release Date : 2009-05-07
The Political Economy Of Consumer Behavior written by Bruce Pietrykowski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
Consumption forms a major part of people’s lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.