Why Fonts Matter
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Why Fonts Matter
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Author : Sarah Hyndman
language : en
Publisher: Random House
Release Date : 2016-01-28
Why Fonts Matter written by Sarah Hyndman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Design categories.
Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
Just My Type
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Author : Simon Garfield
language : en
Publisher: Profile Books
Release Date : 2010-10-21
Just My Type written by Simon Garfield and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-21 with Reference categories.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
The Type Taster
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Author : Sarah Hyndman
language : en
Publisher:
Release Date : 2015
The Type Taster written by Sarah Hyndman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Graphic design (Typography) categories.
Fifty Typefaces That Changed The World
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Author : John L Walters
language : en
Publisher: Hachette UK
Release Date : 2013-09-02
Fifty Typefaces That Changed The World written by John L Walters and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-02 with Design categories.
The Design Museum brings you fifty typefaces that changed the world we live in! The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories. Contents Includes... Blackletter c.1455 First Roman Type c.1470 Garamond c.1532 Romain du Roi 1690 - 1745 Baskerville 1757 Bodoni late 1780s The first Egyptians (slab serifs) 1810 Wood Types - condensed grotesques 1828 - c.1900 The First Typewriter 1868 Franklin Gothic Condensed 1903 - 14 Cooper Black 1921 Futura 1927 Times new Roman (aka Times Roman) 1932 Helvetica 1957 Beowolf 1989 Comic sans 1994 Gotham 2000 Guardian Egyptian 2005- Ubuntu 2011 ...And Many More!
100 Things Every Designer Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher: Pearson Education
Release Date : 2011-04-14
100 Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-14 with Computers categories.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Fontface
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Author : Alec Julien
language : en
Publisher: Routledge
Release Date : 2012
Fontface written by Alec Julien and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computer fonts categories.
A new font is created every day. Whether you are creating fonts for your own project, for a client, or to sell, this is the first book out there to show you how to create unique fonts, use the most inexpensive software available, and make money doing something you absolutely love to do. Stand out in the crowd! Starting with the creation of fonts, moving to lessons on the software used to create them, and ending with helpful ways of marketing and selling, this is a groundbreaking must-have for digital artists of all kinds. Goes beyond just print and web to also help you transition your skills to new and emerging outlets (such as tablets). Stunning design contains a software key and a rating scale to help you navigate the various difficulty levels and software available.
Graphic
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Author : Phaidon Editors
language : en
Publisher: Phaidon Press
Release Date : 2017-03-13
Graphic written by Phaidon Editors and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-13 with Design categories.
Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.
Precision Type Font Reference Guide
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Author : Jeff Level
language : en
Publisher:
Release Date : 1995
Precision Type Font Reference Guide written by Jeff Level and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Computers categories.
Typography is one of the most important graphic elements in any document. This guide contains the widest variety of font software available from leading developers--Adobe Systems, Agfa, Bitstream, Letraset, Linotype, Monotype, and many others. There is also a comprehensive index, which lists each font by name with its type foundries.
Theory Of Type Design
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Author : Gerard Unger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-09
Theory Of Type Design written by Gerard Unger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09 with Design categories.
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.