Wie Filme Zuschauer Emotional Beeinflussen Welchen Effekt Haben Perspektive Ton Farbe Und Product Placements
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Wie Filme Zuschauer Emotional Beeinflussen Welchen Effekt Haben Perspektive Ton Farbe Und Product Placements
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Author : Sarah Neu
language : de
Publisher: GRIN Verlag
Release Date : 2024-04-11
Wie Filme Zuschauer Emotional Beeinflussen Welchen Effekt Haben Perspektive Ton Farbe Und Product Placements written by Sarah Neu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Performing Arts categories.
Sammelband aus dem Jahr 2024 im Fachbereich Filmwissenschaft, , Sprache: Deutsch, Abstract: Dieser Sammelband enthält vier Hausarbeiten. Die erste Arbeit beschäftigt sich mit der Verfilmung des Klassikers "Fräulein Else" von Arthur Schnitzler aus den 70er Jahren von Ernst Hausman. Der Film wird hinsichtlich seiner Kameraführung und Vertonung wissenschaftlich hinterfragt. Hierbei rückt vor allem die Wahrnehmung für den Betrachter des Films in den Vordergrund und wie diese durch filmstilistische Mittel beeinflusst wird. In der zweiten Arbeit soll am Beispiel von Valentin Thurns Dokumentarfilm „10 MILLIARDEN – WIE WERDEN WIR ALLE SATT?“ untersucht werden, wie Dokumentarfilme ästhetische, scheinbar dem Spielfilm vorbehaltene, Gestaltungsmittel nutzen, um ihre Zuschauer emotional zu lenken und somit von einer gewissen Haltung zu überzeugen. Thurns Dokumentarfilm eignet sich für eine solche Untersuchung, da er seine Haltung bereits auf verbaler Ebene deutlich macht. Der Filmemacher lehnt die Agrarindustrie aus Gründen der Umweltschädlichkeit und der ungerechten Verteilungspolitik ab und bejaht aufgrund dessen den Ökolandbau. Hier bietet es sich an, zu prüfen, ob diese Haltung auch in der bildlich-ästhetischen Gestaltung wiederzufinden ist. Die dritte Hausarbeit befasst sich mit der Figur Mia aus "La La Land". Es handelt sich hier um ein postmodernes Filmmusical, das Emotionen und die Charaktere dementsprechend in gesättigten, bunten Farben inszeniert. Wie werden Licht und Farbe im Film eingesetzt, um dem Rezipienten Mias Emotionen zu vermitteln? Die Verwirklichung von Träumen steht bei La La Land thematisch im Vordergrund. Wie wird in La La Land das Verträumte, Hoffnungsvolle und im Kontrast dazu das Scheitern dargestellt? Produktplatzierung ist den meisten Leuten in der heutigen Zeit ein gängiger Begriff. Doch was genau verbirgt sich hinter diesem Begriff und seit wann wird diese Form der Werbung überhaupt angewendet? In der vierten Arbeit wird gezielt auf die Möglichkeiten, aber auch die damit verbunden Grenzen der Produktplatzierung eingegangen, um deutlich zu machen, ob das Product Placement in der Lage ist, die klassische Werbung in naher Zukunft vollkommen zu ersetzen.
Marketing Mix Of Starbucks
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Author : Kathl Morgenstern
language : en
Publisher: GRIN Verlag
Release Date : 2010-04-23
Marketing Mix Of Starbucks written by Kathl Morgenstern and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-23 with Business & Economics categories.
Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.6, Justus-Liebig-University Giessen, language: English, abstract: Ever since the first Starbucks store in Seattle was opened, the company has shown an amazing growth and development. With over 15,000 stores all over the world, Starbucks is one of the leading coffee shops. This assessment will give an overview of the history of Starbucks showing the quick growth of the company and highlighting major management decisions that have been made during the years. Furthermore it will show the variety of products and take a look at the operation of Starbucks on the basis of the Marketing Mix. The paper will close with a summary and a conclusion.
The Psychology Of Music In Multimedia
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Author : Siu-Lan Tan
language : en
Publisher: Oxford University Press
Release Date : 2013-06-27
The Psychology Of Music In Multimedia written by Siu-Lan Tan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Computers categories.
For most of the history of film-making, music has played an integral role serving many functions - such as conveying emotion, heightening tension, and influencing interpretation and inferences about events and characters. More recently, with the enormous growth of the gaming industry and the Internet, a new role for music has emerged. However, all of these applications of music depend on complex mental processes which are being identified through research on human participants in multimedia contexts. The Psychology of Music in Multimedia is the first book dedicated to this fascinating topic. The Psychology of Music in Multimedia presents a wide range of scientific research on the psychological processes involved in the integration of sound and image when engaging with film, television, video, interactive games, and computer interfaces. Collectively, the rich chapters in this edited volume represent a comprehensive treatment of the existing research on the multimedia experience, with the aim of disseminating the current knowledge base and inspiring future scholarship. The focus on empirical research and the strong psychological framework make this book an exceptional and distinctive contribution to the field. The international collection of contributors represents eight countries and a broad range of disciplines including psychology, musicology, neuroscience, media studies, film, and communications. Each chapter includes a comprehensive review of the topic and, where appropriate, identifies models that can be empirically tested. Part One presents contrasting theoretical approaches from cognitive psychology, philosophy, semiotics, communication, musicology, and neuroscience. Part Two reviews research on the structural aspects of music and multimedia, while Part Three focuses on research examining the influence of music on perceived meaning in the multimedia experience. Part Four explores empirical findings in a variety of real-world applications of music in multimedia including entertainment and educational media for children, video and computer games, television and online advertising, and auditory displays of information. Finally, the closing chapter in Part Five identifies emerging themes and points to the value of broadening the scope of research to encompass multisensory, multidisciplinary, and cross-cultural perspectives to advance our understanding of the role of music in multimedia. This is a valuable book for those in the fields of music psychology and musicology, as well as film and media studies.
Sound Space
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Author : Bernhard Leitner
language : en
Publisher: Hatje Cantz
Release Date : 1998
Sound Space written by Bernhard Leitner and has been published by Hatje Cantz this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Architectural acoustics categories.
By Bernhard Leitner.
The Meaning Of Particle Prefix Constructions In German
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Author : Robert B. Dewell
language : en
Publisher: John Benjamins Publishing
Release Date : 2011
The Meaning Of Particle Prefix Constructions In German written by Robert B. Dewell and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Language Arts & Disciplines categories.
This is really two books in one: a valuable reference resource, and a groundbreaking case study that represents a new approach to constructional semantics. It presents a detailed descriptive survey, using extensive examples collected from the Internet, of German verb constructions in which the expressions durch ('through'), über ('over'), unter ('under'), and um ('around') occur either as inseparable verb prefixes or as separable verb particles. Based on that evidence, the author argues that the prefixed verb constructions and particle verb constructions themselves have meaning, and that this meaning involves subjective construal processes rather than objective information. The constructions prompt us to distribute focal attention according to patterns that can be articulated in terms of Talmy's notion of perspectival modes. Among the other topics that play an important role in the analysis are incremental themes, reflexive trajectors, fictive motion, multi-directional paths, and accusative landmarks.
Transforming Places
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Author : Stephen L. Fisher
language : en
Publisher: University of Illinois Press
Release Date : 2012-03-15
Transforming Places written by Stephen L. Fisher and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with History categories.
In this era of globalization's ruthless deracination, place attachments have become increasingly salient in collective mobilizations across the spectrum of politics. Like place-based activists in other resource-rich yet impoverished regions across the globe, Appalachians are contesting economic injustice, environmental degradation, and the anti-democratic power of elites. This collection of seventeen original essays by scholars and activists from a variety of backgrounds explores this wide range of oppositional politics, querying its successes, limitations, and impacts. The editors' critical introduction and conclusion integrate theories of place and space with analyses of organizations and events discussed by contributors. Transforming Places illuminates widely relevant lessons about building coalitions and movements with sufficient strength to challenge corporate-driven globalization. Contributors are Fran Ansley, Yaira Andrea Arias Soto, Dwight B. Billings, M. Kathryn Brown, Jeannette Butterworth, Paul Castelloe, Aviva Chomsky, Dave Cooper, Walter Davis, Meredith Dean, Elizabeth C. Fine, Jenrose Fitzgerald, Doug Gamble, Nina Gregg, Edna Gulley, Molly Hemstreet, Mary Hufford, Ralph Hutchison, Donna Jones, Ann Kingsolver, Sue Ella Kobak, Jill Kriesky, Michael E. Maloney, Lisa Markowitz, Linda McKinney, Ladelle McWhorter, Marta Maria Miranda, Chad Montrie, Maureen Mullinax, Phillip J. Obermiller, Rebecca O'Doherty, Cassie Robinson Pfleger, Randal Pfleger, Anita Puckett, Katie Richards-Schuster, June Rostan, Rees Shearer, Daniel Swan, Joe Szakos, Betsy Taylor, Thomas E. Wagner, Craig White, and Ryan Wishart.
Emotion And The Structure Of Narrative Film
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Author : Ed S. Tan
language : en
Publisher: Routledge
Release Date : 2013-10-16
Emotion And The Structure Of Narrative Film written by Ed S. Tan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Language Arts & Disciplines categories.
Introduced one hundred years ago, film has since become part of our lives. For the past century, however, the experience offered by fiction films has remained a mystery. Questions such as why adult viewers cry and shiver, and why they care at all about fictional characters -- while aware that they contemplate an entirely staged scene -- are still unresolved. In addition, it is unknown why spectators find some film experiences entertaining that have a clearly aversive nature outside the cinema. These and other questions make the psychological status of emotions allegedly induced by the fiction film highly problematic. Earlier attempts to answer these questions have been limited to a few genre studies. In recent years, film criticism and the theory of film structure have made use of psychoanalytic concepts which have proven insufficient in accounting for the diversity of film induced affect. In contrast, academic psychology -- during the century of its existence -- has made extensive study of emotional responses provoked by viewing fiction film, but has taken the role of film as a natural stimulus completely for granted. The present volume bridges the gap between critical theories of film on the one hand, and recent psychological theory and research of human emotion on the other, in an attempt to explain the emotions provoked by fiction film. This book integrates insights on the narrative structure of fiction film including its themes, plot structure, and characters with recent knowledge on the cognitive processing of natural events, and narrative and person information. It develops a theoretical framework for systematically describing emotion in the film viewer. The question whether or not film produces genuine emotion is answered by comparing affect in the viewer with emotion in the real world experienced by persons witnessing events that have personal significance to them. Current understanding of the psychology of emotions provides the basis for identifying critical features of the fiction film that trigger the general emotion system. Individual emotions are classified according to their position in the affect structure of a film -- a larger system of emotions produced by one particular film as a whole. Along the way, a series of problematic issues is dealt with, notably the reality of the emotional stimulus in film, the identification of the viewer with protagonists on screen, and the necessity of the viewer's cooperation in arriving at a genuine emotion. Finally, it is argued that film-produced emotions are genuine emotions in response to an artificial stimulus. Film can be regarded as a fine-tuned machine for a continuous stream of emotions that are entertaining after all. The work paves the way for understanding and, in principle, predicting emotions in the film viewer using existing psychological instruments of investigation. Dealing with the problems of film-induced affect and rendering them accessible to formal modeling and experimental method serves a wider interest of understanding aesthetic emotion -- the feelings that man-made products, and especially works of art, can evoke in the beholder.
Krautrocksampler
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Author : Julian Cope
language : en
Publisher:
Release Date : 1996
Krautrocksampler written by Julian Cope and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Krautrock (Music) categories.
Tis The Season To Be Jolly Christmas Carols Poems
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Author : Henry Wadsworth Longfellow
language : en
Publisher: e-artnow
Release Date : 2019-11-27
Tis The Season To Be Jolly Christmas Carols Poems written by Henry Wadsworth Longfellow and has been published by e-artnow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-27 with Poetry categories.
This unique collection of Christmas carols, poems and songs is presented to you by e-artnow. Table of Contents: Silent Night The Three Kings Christmas Bells Christmas At Sea Angels from the Realms of Glory Christmas in the Olden Time Marmion: A Christmas Poem Old Santa Claus The Twelve Days of Christmas Minstrels Ring Out, Wild Bells Christmas In India Hymn On The Morning Of Christ's Nativity A Christmas Carol The Oxen A Christmas Ghost Story The Savior Must Have Been A Docile Gentleman 'Twas just this time, last year, I died The Magi The Mahogany Tree A Bell Christmas Carol The Mystic's Christmas Christmas Cheer Noel: Christmas Eve 1913 The Holly and the Ivy Adam lay ybounden Christmas Day Christmas Fancies Twas jolly, jolly Wat A Tale Of Christmas Eve Jest 'Fore Christmas A Christmas Folksong As with Gladness Men of Old Nativity a Christmas Boar's Head Carol Come, Thou Long Expected Jesus Coventry Carol Here We Come A-wassailing A Defective Santa Claus King Winter Christmas Gifts and Other Poems The Night After Christmas O Little Town of Bethlehem The Shepherds A Christmas Carol A Christmas Hymn Brightest and Best of the Sons of the Morning God Rest Ye, Merry Gentlemen The Christmas Silence A Christmas Lullaby Hymn for the Nativity Masters in This Hall The Adoration of the Wise Men The Shepherds in Judea Christmas Carol Neighbors of the Christ Night Cradle Hymn An Ode on the Birth of Our Saviour Christmas Song A Hymn on the Nativity of My Saviour The Shepherd's Song "While Shepherds Watched Their Flocks by Night" The Angels New Prince, New Pomp Wassailer's Song Sly Santa Claus The Waits God Bless Us Every One Bells Across the Snow Minstrels and Maids Song of the Holly Under the Holly-bough December The Christmas Holly So, Now Is Come Our Joyfulst Feast The Christmas Carol A Christmas Carmen Sery A Christmas Song The End of the Play Christ's Nativity Mark Well My Heavy, Doleful Tale The Glorious Song of Old A Christmas Carol for Children A Christmas Carol A Ballade of Old Loves Ballade of Christmas Ghosts Hang Up the Baby's Stocking A Christmas Prayer…
Fernsehserienrezeption
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Author : Annekatrin Bock
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-05
Fernsehserienrezeption written by Annekatrin Bock and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-05 with Social Science categories.
Fernsehserien – jeder kennt sie, jeder hat eine Erinnerung an sie, ein Gefühl oder einen Gedanken, den er damit verbindet. Annekatrin Bock wendet sich dem Gegenstand der US-amerikanischen Prime-Time-Serie zu und fragt danach, welche Faktoren sich darauf auswirken, dass eine Serie von Serienzuschauern im deutschen Rezeptionskontext rezipiert wird. Dabei werden zukünftige Trends der Serienproduktion-, -vermarktung, und -rezeption formuliert und diskutiert.
