Wie Werden Im Rahmen Einer Integrierten Kommunikation Events Mit Anderen Kommunikationsinstrumenten Verkn Pft
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Wie Werden Im Rahmen Einer Integrierten Kommunikation Events Mit Anderen Kommunikationsinstrumenten Verkn Pft
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Author : Elisabeth Lu
language : de
Publisher: GRIN Verlag
Release Date : 2011-02-10
Wie Werden Im Rahmen Einer Integrierten Kommunikation Events Mit Anderen Kommunikationsinstrumenten Verkn Pft written by Elisabeth Lu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-10 with Business & Economics categories.
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Das Thema „Integrierte Kommunikation“ hat in den vergangenen Jahren in der Wissenschaft und Praxis stark an Bedeutung gewonnen. Vor dem Hintergrund starker Strukturveränderungen auf den Medien- und Kommunikationsmärkten haben sich die Kommunikationsbedingungen für die Unternehmen verändert, sodass ein koordinierter und vernetzter Einsatz der einzelnen Kommunikationsinstrumente immer wichtiger und notweniger wird. Neben diesen Marktveränderungen lässt sich auch ein starker Wertewandel in der Gesellschaft beobachten, dem ein neuer Zeitgeist folgt und mehr Individualität und höhere Genuss- und Erlebnisorientierung in den Mittelpunkt rückt. Konsumenten suchen zunehmend Erlebnisse und Gefühle, nicht nur Produkte und Waren. Markenwelten werden inszeniert und erlebbar gemacht um Konsumenten langfristig und emotional an das Unternehmen zu binden. Die vorliegende Arbeitet verfolgt das Ziel, darzustellen wie im Rahmen von integrierter Kommunikation Events mit anderen Instrumenten verknüpft werden können. Nach der theoretischen Untersuchung wird ein möglicher Ansatz zur Verknüpfung von Events mit anderen Instrumenten dargestellt. Folgende Fragestellungen werden unter anderem behandelt: Wie sind die Begriffe Kommunikation, Event und Integrierte Kommunikation zu definieren sind. Was können Unternehmen durch Ihren Einsatz erreichen? Welche Aufgaben der integrierten Kommunikation müssen für eine erfolgreiche Zielerreichung gelöst werden? Welche Gestaltungsspielräume sind in der Praxis möglich? Wie setzt der Automobilhersteller Mercedes Benz integriertes Event-Marketing in die Praxis um?
Wie Werden Im Rahmen Einer Integrierten Kommunikation Events Mit Anderen Kommunikationsinstrumenten Verkn Pft
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Author : Elisabeth Lu
language : de
Publisher: GRIN Verlag
Release Date : 2011
Wie Werden Im Rahmen Einer Integrierten Kommunikation Events Mit Anderen Kommunikationsinstrumenten Verkn Pft written by Elisabeth Lu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Das Thema "Integrierte Kommunikation" hat in den vergangenen Jahren in der Wissenschaft und Praxis stark an Bedeutung gewonnen. Vor dem Hintergrund starker Strukturveränderungen auf den Medien- und Kommunikationsmärkten haben sich die Kommunikationsbedingungen für die Unternehmen verändert, sodass ein koordinierter und vernetzter Einsatz der einzelnen Kommunikationsinstrumente immer wichtiger und notweniger wird. Neben diesen Marktveränderungen lässt sich auch ein starker Wertewandel in der Gesellschaft beobachten, dem ein neuer Zeitgeist folgt und mehr Individualität und höhere Genuss- und Erlebnisorientierung in den Mittelpunkt rückt. Konsumenten suchen zunehmend Erlebnisse und Gefühle, nicht nur Produkte und Waren. Markenwelten werden inszeniert und erlebbar gemacht um Konsumenten langfristig und emotional an das Unternehmen zu binden. Die vorliegende Arbeitet verfolgt das Ziel, darzustellen wie im Rahmen von integrierter Kommunikation Events mit anderen Instrumenten verknüpft werden können. Nach der theoretischen Untersuchung wird ein möglicher Ansatz zur Verknüpfung von Events mit anderen Instrumenten dargestellt. Folgende Fragestellungen werden unter anderem behandelt: Wie sind die Begriffe Kommunikation, Event und Integrierte Kommunikation zu definieren sind. Was können Unternehmen durch Ihren Einsatz erreichen? Welche Aufgaben der integrierten Kommunikation müssen für eine erfolgreiche Zielerreichung gelöst werden? Welche Gestaltungsspielräume sind in der Praxis möglich? Wie setzt der Automobilhersteller Mercedes Benz integriertes Event-Marketing in die Praxis um?
Risk Management For Meetings And Events
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Author : Julia Rutherford Silvers
language : en
Publisher: Routledge
Release Date : 2009-11-04
Risk Management For Meetings And Events written by Julia Rutherford Silvers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process. Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it: * Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques * Includes ready-to-use templates designed specifically as learning exercises for students and professionals * Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Events Management
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Author : Nicole Ferdinand
language : en
Publisher: SAGE
Release Date : 2012-03-23
Events Management written by Nicole Ferdinand and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-23 with Travel categories.
Electronic Inspection Copy available for instructors here Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America. Key features include: • An international approach, drawing on a wide range of cases from around the world • Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking • A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles This book is essential reading for all undergraduate and postgraduate students studying Events Management. Visit the Companion Website at www.sagepub.co.uk/ferdinand Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School. Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.
The Corporate Personality
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Author : Wally Olins
language : en
Publisher:
Release Date : 1978
The Corporate Personality written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the development of corporate identity, with particular consideration of the role of consultants in product development, commercialization, etc. Illustrations and references.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Ethics In Social Marketing
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Author : Alan R. Andreasen
language : en
Publisher: Georgetown University Press
Release Date : 2001-02-05
Ethics In Social Marketing written by Alan R. Andreasen and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-05 with Law categories.
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Storytelling
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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.