Wine Enthusiast
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Wine Enthusiast
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Author :
language : en
Publisher:
Release Date : 2010-08
Wine Enthusiast written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Wine and wine making categories.
Wine Enthusiast Magazine Essential Buying Guide
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Author :
language : en
Publisher:
Release Date : 2008
Wine Enthusiast Magazine Essential Buying Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer education categories.
Wine And Philosophy
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Author : Fritz Allhoff
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-09
Wine And Philosophy written by Fritz Allhoff and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Philosophy categories.
In Wine & Philosophy, philosophers, wine critics, and winemakers share their passion for wine through well-crafted essays that explore wine’s deeper meaning, nature, and significance Joins Food & Philosophy and Beer & Philosophy in in the "Epicurean Trilogy Essays are organized thematically and written by philosophers, wine writers, and winemakers Chapters include, “The Art & Culture of Wine”; “Tasting & Talking about Wine”; “Wine & Its Critics”; “The Beauty of Wine”; “The Metaphysics of Wine”; and “The Politics & Economics of Wine” Accessible to a general audience while at the same time covering some serious philosophical ground Incorporates traditional areas of philosophical study, including philosophy of language, philosophy of perception, aesthetics, metaphysics, ethics and political philosophy A great complimentary text to any guided-tour visit to the Napa Valley or other wineries
Wine Enthusiast
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Author :
language : en
Publisher:
Release Date : 1993
Wine Enthusiast written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Wine and wine making categories.
The Wine Enthusiast Essential Buying Guide 2008
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Author : Wine Enthusiast Editors
language : en
Publisher: Running Press
Release Date : 2007-11-06
The Wine Enthusiast Essential Buying Guide 2008 written by Wine Enthusiast Editors and has been published by Running Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-06 with Cooking categories.
This is all a wine lover will ever need-a comprehensive list of ratings for more than 40,000 wines from all over the world, including information, prices and full tasting notes. The Wine Enthusiast Essential Buying Guide 2008 makes it easy to identify a wine for every taste, budget, meal, and geographic preference. Authored by a distinguished panel of Wine Enthusiast's in-house tasters, the Wine Enthusiast Essential Buying Guide 2008 offers authoritative buying advice on more than 40,000 wines. Grouped by region of origin and updated yearly, this book is a must-have for every wine lover.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2014-06-27
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
The Power Of Information Networks
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Author : Lei Guo
language : en
Publisher: Routledge
Release Date : 2015-12-07
The Power Of Information Networks written by Lei Guo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Political Science categories.
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Wine For Dummies
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Author : Ed McCarthy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Wine For Dummies written by Ed McCarthy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Cooking categories.
Wine enthusiasts and novices, raise your glasses! The #1 wine book has been extensively updated! If you’re a connoisseur, Wine For Dummies, Fourth Edition will get you up to speed on what’s in and show you how to take your hobby to the next level. If you’re new to the world of wine, it will clue you in on what you’ve been missing and show you how to get started. It begins with the basic types of wine, how wines are made, and more. Then it gets down to specifics: How to handle snooty wine clerks, navigate restaurant wine lists, decipher cryptic wine labels, and dislodge stubborn corks How to sniff and taste wine How to store and pour wine and pair it with food Four white wine styles: fresh, unoaked; earthy; aromatic; rich, oaky Four red wine styles: soft, fruity, and relatively light-bodied; mild-mannered, medium-bodied; spicy; powerful, full-bodied, and tannic What’s happening in the “Old World” of wine, including France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Hungary, and Greece What’s how (and what’s not) in the New World of Wine, including Australia, New Zealand, Chile, Argentina, and South Africa U.S. wines from California, Oregon, Washington, and New York Bubbling beauties and medieval sweets: champagne, sparkling wines, sherry, port, and other exotic dessert wines Authors Ed McCarthy, CWE, who is a regular contributor to Wine Enthusiast and The Wine Journal and Mary Ewing-Mulligan, MW, who owns the International Wine Center in New York, have co-authored six wine books in the For Dummies series. In an easy-to-understand, unpretentious style that’s as refreshing as a glass of Chardonnay on a summer day, they provide practical information to help you enjoy wine, including: Real Deal symbols that alert you to good wines that are low in price compared to other wines of similar type, style, or quality A Vintage Wine Chart with specifics on numerous wines Info on ordering wine from out of state, collecting wine, and more Wine For Dummies, Fourth Edition is not just a great resource and reference, it’s a good read. It’s full-bodied, yet light...rich, yet crisp...robust, yet refreshing....
Uncorked Negotiating Science And Belief In The Natural Wine Movement
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Author : Pablo Alonso González
language : en
Publisher: Springer Nature
Release Date : 2025-06-28
Uncorked Negotiating Science And Belief In The Natural Wine Movement written by Pablo Alonso González and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-28 with Technology & Engineering categories.
Natural wine is a captivating and rapidly evolving phenomenon in the world of viticulture and winemaking. This movement, characterized by minimal intervention, low or no chemical additives, and a focus on terroir-driven expressions of grapes, has ignited a passionate following among wine enthusiasts, sommeliers, and eco-conscious consumers. It's more than just a beverage; it embodies a philosophy that aligns with contemporary sustainability and wellness trends. Though natural wine enthusiasts have produced ample coverage of the natural wine movement in books, essays and films, academics have lagged behind in their examination of this global phenomenon. In Uncorked: Negotiating Science and Belief in the Natural Wine Movement, scholarly discussion reaches across disciplines to offer valuable insights for researchers, producers, wine enthusiasts and anyone with an interest in this movement. Exploring the relevance of natural wine offers a unique lens through which to examine the intersection of tradition, innovation, environmental stewardship, and the evolving tastes of modern consumers. Through the stories of the winemakers, the science behind natural fermentation, and the cultural and historical context, this book aims to provide a comprehensive look at how this movement is shaping the future of wine and our relationship with the natural world. Each essay from a thought leader in their respective field delves deep into the historical, ecological, and sociocultural dimensions of natural winemaking, shedding light on its ancient roots, ecological practices, and the philosophical underpinnings that drive the movement. Discussions of regulatory and consumer aspects will also elucidate the practical considerations of making and selling natural wine. Uncorked: Negotiating Science and Belief in the Natural Wine Movement is a groundbreaking edited book that offers a comprehensive and scholarly exploration ofthe world of natural wine. This interdisciplinary volume brings together leading experts in fields ranging from enology and sensory studies to anthropology and philosophy, creating a rich tapestry of insights into the production, consumption, and cultural significance of natural wine. Academics, winemakers and wine enthusiasts alike will be illuminated by this volume.
Wine By Design
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Author : Victor W. Geraci
language : en
Publisher: University of Nevada Press
Release Date : 2020-03-18
Wine By Design written by Victor W. Geraci and has been published by University of Nevada Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-18 with Business & Economics categories.
From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a “wine by design” model. In this process farmers, winemakers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir. An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region. By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.