Winning At Pricing
DOWNLOAD
Download Winning At Pricing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Winning At Pricing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Winning At Pricing
DOWNLOAD
Author : Dawn Pugh
language : en
Publisher:
Release Date : 2013-08
Winning At Pricing written by Dawn Pugh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Marketing categories.
Improving a marketing strategy for products in the high-tech industry involves: Value communicated to the buyer in the product positioning that lowers buyers' costs or raises the buyers' performance Competitive advantage uniquely created for buyers in ways other than selling to them at a lower price Time-tested strategies utilized with non-traditional pricing tactics that make value obvious to the buyer Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies is dedicated to showing readers the best practices for pricing a product. Written specifically for high-tech product managers, the book instructs readers how to win at pricing by teaching them to avoid the common mistakes that defeat pricing strategies. A fantastic resource for product managers, sales representatives, and executives in the high-tech industry, Winning at PRICING expertly guides readers toward the creation of competitive advantage that will make buyers less reluctant to pay a premium price. Incorporating excerpts from Michael E. Porter's Competitive Advantage: Creating and Sustaining Superior Performance, Dawn L. Pugh's Winning at PRICING uses a blend of new strategies and established practices to create a definitive resource for product managers. A leading authority on the competitiveness and economic development of nations, states, and regions and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility, Porter is the foremost expert on competitive strategy. Combining time-tested strategies with innovative ways to establish value and create competitive advantage, this priceless resource is a must read for anyone in the high-tech industry.
Winning The Profit Game Smarter Pricing Smarter Branding
DOWNLOAD
Author : Robert G. Docters
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-01-21
Winning The Profit Game Smarter Pricing Smarter Branding written by Robert G. Docters and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-21 with Business & Economics categories.
How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide
Price Wars
DOWNLOAD
Author : Thomas J. Winninger
language : en
Publisher: St Thomas Press
Release Date : 1994
Price Wars written by Thomas J. Winninger and has been published by St Thomas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
"Perhaps the most important book ever written for those who sell on value, not price alone" (Brian Tracy, author of Maximum Achievement), Price Wars offers 100 easy-to-follow tactical maneuvers and strategies for staying in business with bigger profits, as the competition with outlets increases. Illustrations.
Game Changer
DOWNLOAD
Author : Jean-Manuel Izaret
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-17
Game Changer written by Jean-Manuel Izaret and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-17 with Business & Economics categories.
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
How To Build And Implement A Winning Pricing Strategy
DOWNLOAD
Author : Gaurav Sanjiv Kalangan
language : en
Publisher: Gaurav Sanjiv Kalangan
Release Date : 2023-12-18
How To Build And Implement A Winning Pricing Strategy written by Gaurav Sanjiv Kalangan and has been published by Gaurav Sanjiv Kalangan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-18 with categories.
If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this Book is for you! Whether you are in B2B or B2C, this Book defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you. This Book takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this Book will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today. This Book is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this Book helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.
How To Sell At Margins Higher Than Your Competitors
DOWNLOAD
Author : Lawrence L. Steinmetz
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-23
How To Sell At Margins Higher Than Your Competitors written by Lawrence L. Steinmetz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-23 with Business & Economics categories.
Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Pricing For Success
DOWNLOAD
Author : Mark Peacock
language : en
Publisher: Right Book Press
Release Date : 2023-01-19
Pricing For Success written by Mark Peacock and has been published by Right Book Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Business & Economics categories.
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity? In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business. Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover: Why pricing is your biggest lever for profitable growth. The persuasive pricing techniques that have the biggest impact. How customer-driven approaches make it easier to boost your bottom line. The surprising truth about premium pricing and how it’s easier to sell. How to cleverly structure your offer so you can optimise your prices. How to avoid common pricing pitfalls and lose your fear of losing business. The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.
Winning At All Costs
DOWNLOAD
Author : John Foot
language : en
Publisher: Hachette UK
Release Date : 2007-08-24
Winning At All Costs written by John Foot and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-24 with Sports & Recreation categories.
The 2006 World Cup final between Italy and France was a down-and-dirty game, marred by French superstar Zidane's head-butting of Italian defender Materazzi. But viewers were also exposed to the poetry, force, and excellence of the Italian game; as operatic as Verdi and as cunning as Machiavelli, it seemed to open a window into the Italian soul. John Foot's epic history shows what makes Italian soccer so unique. Mixing serious analysis and comic storytelling, Foot describes its humble origins in northern Italy in the 1890s to its present day incarnation where soccer is the national civic religion. A story that is reminiscent of Gangs of New York and A Clockwork Orange, Foot shows how the Italian game -- like its political culture -- has been overshadowed by big business, violence, conspiracy, and tragedy, how demagogues like Benito Mussolini and Silvio Berlusconi have used the game to further their own political ambitions. But Winning at All Costs also celebrates the sweet moments -- the four World Cup victories, the success of Juventus, Inter Milan, AC Milan, the role soccer played in the resistance to Nazism, and the great managers and players who show that Italian soccer is as irresistible as Italy itself.
Winning At All Costs
DOWNLOAD
Author : Paul Gogarty
language : en
Publisher: Aurum
Release Date : 2009
Winning At All Costs written by Paul Gogarty and has been published by Aurum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Athletes categories.
Winning at all Costs: Sporting Giants and their Demons grapples with one of sport’s great conundrums: what raises outstanding champions above their rivals? What Gogarty and Williamson discover on their journey through the stadium of the mind is that the seed of greatness and domination can also be a curse. Why did Dean Karnazes head off on a 1000-mile ‘fun run’ after completing his 50th back-to-back marathon in the US? Why so many pranks and pratfalls for Gazza and how come Michael Jordan retired from basketball three times when he was already universally acknowledged as the greatest player of all time? What makes Jonny Wilkinson and David Beckham practice endlessly – it’s not just fitness. What made Mike Tyson graphically describe his aim in the ring to catch his opponent ‘right on the tip of the nose, because I try to push the bone into the brain.’ And just why is it that Romanian striker Adrian Mutu insists on wearing his underpants inside out? Winning at all Costs: Sporting Giants and their Demons is aimed at laymen who don’t think the unconscious is the place you reach on a Saturday night after sinking 15 pints. The book explores psychological triggers that just might have provided the electricity for some of the world’s most outstanding sporting successes. Those at the top are there for a reason, and as a defence for their more vulnerable selves, nowhere feels safer. Paul Gogarty is a journalist, television presenter, and award-winning author of The Water Road and The Coast Road. Ian Williamson is a practising Harley Street child and adolescent analyst. For 15 years, he played for and captained Blackheath and was on the fringes of the England rugby team. He is also a former Cambridge Blue and general sporting all-rounder and obsessive.
Getting Price Right
DOWNLOAD
Author : Gerald Smith
language : en
Publisher: Columbia University Press
Release Date : 2021-10-12
Getting Price Right written by Gerald Smith and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.