Winning Back Your Market
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Winning Back Your Market
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Author : Jagdish Sheth
language : en
Publisher: Marketing Classics Press
Release Date : 2011-05-15
Winning Back Your Market written by Jagdish Sheth and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-15 with Business & Economics categories.
Winning Back Your Market
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons Incorporated
Release Date : 1985
Winning Back Your Market written by Jagdish N. Sheth and has been published by John Wiley & Sons Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.
Examines the marketing techniques used by the managers of a variety of companies to revitalize the sales of their products
Winning Back Your Market
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Author : Jagdish N. Sheth
language : en
Publisher: Marketing Classics Press
Release Date : 2011-01-21
Winning Back Your Market written by Jagdish N. Sheth and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-21 with Business & Economics categories.
Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Customer Relationship Management
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Author : Roger J. Baran
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Customer Relationship Management written by Roger J. Baran and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Put The Win Back In Your Sales
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Author : Dan Kreutzer
language : en
Publisher: Credo House Publishers
Release Date : 2009-08-15
Put The Win Back In Your Sales written by Dan Kreutzer and has been published by Credo House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-15 with Religion categories.
In today's hyper-competitive, volatile markets, there is one constant-a human being making a decision whether or not to buy. This book presents a sales approach that is based on scientific research into human perceptions, motivation, and behavior. The application of these principles to the sales environment will provide you with an understanding of how and why people will buy from you, and a sales approach that will dramatically improve your sales effectiveness in any market; putting the WIN back in your SALES. Book jacket.
Winning Local
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Author : Jeff A Turnbow
language : en
Publisher: Independently Published
Release Date : 2023-10-02
Winning Local written by Jeff A Turnbow and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-02 with categories.
Winning Local is the go-to guide for small to medium-sized businesses to compete with and even triumph over big corporations and local competition. It provides practical advice, easy-to-use steps, and proven strategies that can help you establish your brand, plan your approach, and build a foundation for success. This book covers the most critical aspects of winning your target market, from utilizing free tools and mastering digital advertising to understanding your buyers and delivering wow customer service. Jeff Turnbow is an international marketing expert, speaker, and owner of www.WinningLocal.com, a digital marketing agency. He is an Amazon best-selling author and has made appearances on top media outlets regarding website design, business marketing, and transformational leadership.
Why Startups Fail
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Author : Tom Eisenmann
language : en
Publisher: Currency
Release Date : 2021-03-30
Why Startups Fail written by Tom Eisenmann and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Win By Not Losing A Disciplined Approach To Building And Protecting Your Wealth In The Stock Market By Managing Your Risk
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Author : Nick Atkeson
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-10-18
Win By Not Losing A Disciplined Approach To Building And Protecting Your Wealth In The Stock Market By Managing Your Risk written by Nick Atkeson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
A DISCIPLINED STRATEGY FOR AVOIDING MAJOR DOWN MARKETS AND PARTICIPATING IN BULLISH MARKETS Your financial advisor's strategy to buy-and-hold a diversified equity portfolio sounded good. Diversification promised to protect your wealth. Now, however, more than a decade of hard data shows it didn't work. And, more than likely after a decade of multiple financial shocks and crashes, your account balance is not what you hoped it would be when you started saving years ago. Much of your investment life has been spent just trying to make back what was lost. Win By Not Losing reveals how you can make smarter, more profi table investments by first protecting your capital from major bear equity markets. It also shows you how to identify major bullish equity market trends and guides you on how best to participate. By avoiding the major downs and catching the ups, your portfolio compounds gains and allows you to achieve your financial goals. Chasing returns leads to the poorhouse. With this book's disciplined system for knowing when to buy, what to buy, and when to sell, you can build and protect your portfolio through active management techniques. It walks you step-by-step through growing your portfolio in bull and bear market cycles. You will master a concrete investing method that lets you trade with emotionless confidence and precision. Packed with links to online resources and personal tips from successful, high-profile traders, Win By Not Losing gives you everything you need to: Identify the market metrics that are important to building wealth Detect and measure the market signals foreshadowing major moves Build a portfolio with strong downside protection, full transparency, immediate liquidity, low fees, and incredible risk-adjusted returns Your portfolio returns will continue to be disappointing unless you act. It's time to make up for lost profits by taking an active, professional, and nonemotional portfolio management approach to avoid major losses and capture gains. Win By Not Losing provides everything you need to build wealth in today's stock market. Stop watching your money rise and fall without signifi cant net gain with a "buy-and-hold" strategy and optimize your positions as market sentiment changes. In a nonappreciating market, investors must actively manage equities to acquire gains. Win By Not Losing presents an active approach that uses rigorous risk-management techniques to preserve your wealth and generate high returns in all equity market environments. Prominent authors and lecturers Nick Atkeson and Andrew Houghton have culled the best of their work to help you revitalize your trading habits, protect your capital, and beat the market. Through real-world stories demonstrating fi nancial theory in action and how-to instructions for executing their strategic investment approach, these expert authors enable you to: Achieve sizable returns through an investment strategy equally focused on when to invest and when to sell Avoid major down markets and fully benefit from major up markets Access unique financial information to help you stay current, think ahead, and build and protect your wealth Whether you're an independent investor or a professional financial advisor, this refreshing look at investing will change the way you see the markets. Forget what you know about modern portfolio theory and trade to make money in today's markets with Win By Not Losing. "Anyone with some experience in the stock market, especially the person who wants to move beyond a buy and hold strategy, can find useful tidbits in this book.” ReadingTheMarkets.com
The Forex Mindset The Skills And Winning Attitude You Need For More Profitable Forex Trading
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Author : Jared Martinez
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-06-23
The Forex Mindset The Skills And Winning Attitude You Need For More Profitable Forex Trading written by Jared Martinez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-23 with Business & Economics categories.
Jared Martinez traded the forex market for a decade through the 1980s and ’90s before he discovered that successful trading requires 10 percent skill and 90 percent emotional intelligence. He founded the Market Traders Institute on that underlying principle, and now MTI is the most established leader in forex education worldwide. Jared is known as “FXCHIEF” in the industry, and now, in The Forex Mindset, he shares his secrets with you. Leadership experts and corporate executives are just waking up to what the FXCHIEF has known for more than 15 years—emotional intelligence matters. With The Forex Mindset, you get up close and personal with greed and fear, the two leading forces in the market. Everyone gets in for greed, but without a healthy understanding of fear, you may be in for one of the worst journeys of your life. This performance-oriented guidebook features a potent synthesis of psychology and strategy that will exponentially increase your ability to acquire wealth as a trader. Even veteran traders with bulletproof trading strategies are doomed to fail if they don’t know themselves. The Forex Mindset prepares you to be a successful trader by helping you identify your unique psychological strengths and weaknesses and how you naturally behave in times of financial crisis. With a newfound understanding of yourself, you can use this book to map out your own path to wealth by: Delving into human nature and market behavior Learning how to improve your emotional intelligence Doing what top traders do to control their emotions in trades and in times of crisis Implementing authoritative strategies for effective thinking in a state of fear If you want to make a living from trading forex, apply the lessons in The Forex Mindset and you’re already 90 percent there!
International Encyclopedia Of Business And Management
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Author : Malcolm Warner
language : en
Publisher:
Release Date : 1996
International Encyclopedia Of Business And Management written by Malcolm Warner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business categories.