Winning Through Platforms
DOWNLOAD
Download Winning Through Platforms PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Winning Through Platforms book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Winning Through Platforms
DOWNLOAD
Author : Ted Moser
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-12-10
Winning Through Platforms written by Ted Moser and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-10 with Business & Economics categories.
Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.
The Business Of Platforms
DOWNLOAD
Author : Michael A. Cusumano
language : en
Publisher: HarperCollins
Release Date : 2019-05-07
The Business Of Platforms written by Michael A. Cusumano and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Business & Economics categories.
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
Platform Strategy
DOWNLOAD
Author : Tero Ojanperä
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-10-03
Platform Strategy written by Tero Ojanperä and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-03 with Business & Economics categories.
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model. Authors Tero Ojanperä and Timo Vuori distil the disrupters' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.
Platform Strategy
DOWNLOAD
Author : Laure Claire Reillier
language : en
Publisher: Routledge
Release Date : 2017-04-21
Platform Strategy written by Laure Claire Reillier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
The Power Of Product Platforms
DOWNLOAD
Author : Alvin P. Lehnerd
language : en
Publisher: Simon and Schuster
Release Date : 2011-11-01
The Power Of Product Platforms written by Alvin P. Lehnerd and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
The Platform Delusion
DOWNLOAD
Author : Jonathan A. Knee
language : en
Publisher: Penguin
Release Date : 2021-09-07
The Platform Delusion written by Jonathan A. Knee and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.
The Experience Centric Organization
DOWNLOAD
Author : Simon David Clatworthy
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2019-07-15
The Experience Centric Organization written by Simon David Clatworthy and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Business & Economics categories.
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization. Learn the five steps necessary to transform into an experience-centric organization Explore the underlying structure needed to design and deliver memorable experiences Understand how customers and clients experience products and services Develop experiential DNA as an extension of your brand DNA Be proactive by translating cultural trends into experiences
How To Market A Book
DOWNLOAD
Author : Ricardo Fayet
language : en
Publisher: Reedsy
Release Date : 2021-01-27
How To Market A Book written by Ricardo Fayet and has been published by Reedsy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with Reference categories.
Writing a book is hard. Marketing it can be even harder. Marketing a book in 2023 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you’ll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon’s Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Best of all, the ebook version is and will always remain 100% FREE. Get your copy now and benefit from all the experience of a seasoned marketing professional.
Platform
DOWNLOAD
Author : Michael Hyatt
language : en
Publisher: Thomas Nelson Inc
Release Date : 2012
Platform written by Michael Hyatt and has been published by Thomas Nelson Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Platform
DOWNLOAD
Author : Cynthia Johnson
language : en
Publisher: Lorena Jones Books
Release Date : 2019-02-05
Platform written by Cynthia Johnson and has been published by Lorena Jones Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.