Wirtschaftsjournalismus
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Public Relations Und Wirtschaftsjournalismus
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Author : Torsten Knödler
language : de
Publisher: Springer-Verlag
Release Date : 2012-12-06
Public Relations Und Wirtschaftsjournalismus written by Torsten Knödler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Pressesprecher und Wirtschaftsjournalisten sind aufeinander angewiesen. Das Miteinander der beiden Akteursgruppen changiert dabei zwischen Duett und Duell. Doch wie verläuft die Interaktion von Pressesprechern und Wirtschaftsjournalisten wirklich? Welche Erwartungen existieren in bestimmten Situationen? Die Kernfrage lautet: Welche konkreten Erfolgs- und Risikofaktoren gibt es bei der Zusammenarbeit von Pressesprechern und Wirtschaftsjournalisten im Zeitablauf? Torsten Knödler leuchtet mit Hilfe eines innovativen Forschungsdesigns (Cross-Double-Delphi) und eines integrativen Theoriemodells (u.a. Spieltheorie, Quadrantenmodell, Intereffikationsmodell) aus, was Wirtschaftsjournalisten von Pressesprechern erwarten und umgekehrt. Dabei analysiert er die Phasen Anbahnung, Verlauf und Krise und gibt konkrete Handlungsempfehlungen.
Wirtschaftsjournalismus
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Author : Claudia Mast
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-09
Wirtschaftsjournalismus written by Claudia Mast and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Language Arts & Disciplines categories.
Das Buch ist eine Einführung in die Grundlagen des Wirtschaftsjournalismus in der Presse. Es stellt erfolgreiche Strategien der Leseransprache vor und analysiert die Grundlagen eines Berufsfeldes, das sich nach den Kursstürzen an den Börsen neu orientiert.
The Markets And The Media
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Author : Thomas Schuster
language : en
Publisher: Lexington Books
Release Date : 2006
The Markets And The Media written by Thomas Schuster and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In recent years there has been a great influx of sources for business and financial news, yet the hope that this financial media boom would lead to the democratization of the financial markets has not been realized. Thomas Schuster's The Markets and the Media explores why the expansion of economic communication has proven to be of only limited benefit, arguing that the financial media boom has had negative repercussions resulting in substantial costs for the individual as well as the systemic level.
Wirtschaftsjournalismus
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Author : Claudia Mast
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-17
Wirtschaftsjournalismus written by Claudia Mast and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Language Arts & Disciplines categories.
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Neuorientierung Im Wirtschaftjournalismus
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Author : Claudia Mast
language : de
Publisher: Springer-Verlag
Release Date : 2012-07-02
Neuorientierung Im Wirtschaftjournalismus written by Claudia Mast and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-02 with Language Arts & Disciplines categories.
Die aktuelle Finanz- und Wirtschaftskrise belegt, wie der Wirtschaftsjournalismus immer mehr in eine Schlüsselposition für die öffentliche Kommunikation rückt. Er liegt im Schnittfeld zweier gesellschaftlicher Trends – der Mediatisierung und Ökonomisierung vieler Lebensbereiche. Das Buch analysiert die Verantwortung und Grundlagen des Wirtschaftsjournalismus, untersucht Bedingungen und Arbeitsweisen der Macher und legt Nutzungsmuster sowie Erwartungen des Publikums offen. Damit entsteht eine systematische Bestandsaufnahme der Strategien, Konzepte und Verantwortlichkeiten des Wirtschaftsjournalismus sowohl aus Perspektive der Forschung als auch in berufspraktischer Hinsicht.
Mediating Business
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Author : Peter Kjær
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2007
Mediating Business written by Peter Kjær and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Journalism categories.
Mediating Business is a study of the expansion of business journalism. Building on evidence from Denmark, Finland, Norway, and Sweden, Mediating Business is a comparative and multidisciplinary study of one of the major transformations of the mass media and the realm of business - nationally and globally. The book explores the history of key innovations and innovators in the business press. It also analyzes changes in the discourse of business journalism associated with the growth in business news and the development of new ways of framing business issues and events. Finally, the book examines the organizational implications of the increased media visibility of business and, in particular, the development of corporate governance and media relations.
Wirtschaftsjournalismus
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Author : Marion von Haaren
language : de
Publisher:
Release Date : 1998
Wirtschaftsjournalismus written by Marion von Haaren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Wirtschaftsjournalismus In Der Presse
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Author : Klaus Spachmann
language : de
Publisher:
Release Date : 2005
Wirtschaftsjournalismus In Der Presse written by Klaus Spachmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Journalism, Commercial categories.
Der Autor analysiert zunächst unter Rückgriff auf systemtheoretische Journalismuskonzepte den Wirtschaftsjournalismus und seine Beziehungen zu den Systemen Wirtschaft, Gesellschaft und Publikum. Die Ergebnisse seiner Befragung von Wirtschaftsredakteuren und Ressortleitern regionaler Tageszeitungen zeigen, wie sich Wirtschaftsjournalisten sehr bewusst am Nutzen der jeweiligen Lesergruppen orientieren.
The Beginnings Of Scholarly Economic Journalism
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Author :
language : en
Publisher:
Release Date : 2011-09-03
The Beginnings Of Scholarly Economic Journalism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-03 with categories.
Business Journalism
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Author : Keith Hayes
language : en
Publisher: Apress
Release Date : 2013-12-26
Business Journalism written by Keith Hayes and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-26 with Business & Economics categories.
Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business worldHow to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it’s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility. What you’ll learn Good basic journalistic practice How to write an effective business news article Reporting business for television Basics of economic reporting and the importance of the census Understanding financial markets and privatization Reading and interpreting company accounts Who this book is for Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse. Table of Contents Establishing Good Journalistic Practices Writing an Effective Business News Article Writing for the Different Business News Media Establishing Sources of Information Enterprise Reporting Ethics and Change Making Economic Reporting Relevant Getting the Best from Press Conferences and Briefings Television Reporting Skills Reporting on Business for Television Newswires and their Role Getting the Pictures Writing and Reporting for New Media Macroeconomics Globalization and Comparisons with Neighboring Economies Stock and Bond Markets Markets for Commodities and Exotic Financial Products Investigating Company Accounts and Assessing the Board Privatization SMEs and the Economy The Importance of a Census Current Reporting: The Good, The Bad, and The Ugly The Pros Speak Sample Balance Sheet