Women Consumption And Paradox
DOWNLOAD
Download Women Consumption And Paradox PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Women Consumption And Paradox book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Women Consumption And Paradox
DOWNLOAD
Author : Timothy de Waal Malefyt
language : en
Publisher: Routledge
Release Date : 2020-04-23
Women Consumption And Paradox written by Timothy de Waal Malefyt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with Science categories.
Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.
Gender And Consumption
DOWNLOAD
Author : Lydia Martens
language : en
Publisher: Routledge
Release Date : 2016-04-15
Gender And Consumption written by Lydia Martens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-15 with Social Science categories.
Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.
All The World And Her Husband
DOWNLOAD
Author : Margaret R. Andrews
language : en
Publisher: Burns & Oates
Release Date : 2000
All The World And Her Husband written by Margaret R. Andrews and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This collection provides a range of different perspectives on women as consumers. It focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase.
The Gender And Consumer Culture Reader
DOWNLOAD
Author : Jennifer Scanlon
language : en
Publisher: NYU Press
Release Date : 2000-08
The Gender And Consumer Culture Reader written by Jennifer Scanlon and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Business & Economics categories.
In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.
The Paradox Of Women
DOWNLOAD
Author : Kathryn Jean Owler
language : en
Publisher:
Release Date : 1993
The Paradox Of Women written by Kathryn Jean Owler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Identity (Psychology) categories.
Consumerism And The Movement Of Housewives Into Wage Work
DOWNLOAD
Author : David R. Wells
language : en
Publisher: Routledge
Release Date : 2018-12-17
Consumerism And The Movement Of Housewives Into Wage Work written by David R. Wells and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Social Science categories.
First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.
The Female Consumer
DOWNLOAD
Author : Rosemary Scott
language : en
Publisher: John Wiley & Sons
Release Date : 1976
The Female Consumer written by Rosemary Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Advertising And Consumption
DOWNLOAD
Author : Everardo Rocha
language : en
Publisher: Routledge
Release Date : 2021-11-22
Advertising And Consumption written by Everardo Rocha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Social Science categories.
This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.
Consumption Behaviour And Economic Growth
DOWNLOAD
Author : Michael Slowik
language : en
Publisher:
Release Date : 2008-01-01
Consumption Behaviour And Economic Growth written by Michael Slowik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.
Through the ages, women undertook a remarkable development in society. They lived their traditional role as housewives and mothers and were also classified as unemployable. But after the Second World War the role model of women changed dramatically. The number of women at universities increased. Due to education women were enabled to take responsible jobs and earn their living on their own. Today, women can fulfil their dreams of consumption themselves. According to female consumption behaviour, luxury manufacturers have adjusted their marketing mix towards women's communication and consumption patterns. Regarding women's liking for branded goods, the luxury industry enjoys stable growth rates. Therefore, female consumption behaviour in the luxury market affects economic growth. The author Michael Slowik gives an overview of females in societies, regarding their likings and different consumer types. He goes into detail regarding the theory of consumption - preferences and considers the "Revealed Preference-Analysis" by Paul Anthony Samuelson concerning external consumption effects. Finally the author concludes how the particular consumption behaviour effects economic growth. The book is addressed to females, economists, companies in the luxury industry and governments.
Gender After Gender In Consumer Culture
DOWNLOAD
Author : Elisabeth Tissier-Desbordes
language : en
Publisher: Routledge
Release Date : 2020-12-18
Gender After Gender In Consumer Culture written by Elisabeth Tissier-Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Business & Economics categories.
Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.