The Female Consumer
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The Female Consumer
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Author : Rosemary Scott
language : en
Publisher: John Wiley & Sons
Release Date : 1976
The Female Consumer written by Rosemary Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
The Myth Of The Female Consumer
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Author : Bahavior Research Institute
language : en
Publisher:
Release Date : 1969*
The Myth Of The Female Consumer written by Bahavior Research Institute and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969* with Consumers categories.
Why She Buys
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Author : Bridget Brennan
language : en
Publisher: Crown Currency
Release Date : 2009-07-07
Why She Buys written by Bridget Brennan and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-07 with Business & Economics categories.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
The Female Consumer In The 21st Century
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Author :
language : en
Publisher:
Release Date : 2013
The Female Consumer In The 21st Century written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Customher Experience
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Author : Katie Mares
language : en
Publisher: Greenleaf Book Group
Release Date : 2023-02-14
Customher Experience written by Katie Mares and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Business & Economics categories.
The Buying Power of Women Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to • better understand the female consumer, • transform the transactional service a woman currently receives into the alluring, interactional experience she craves, • adjust their approach when interacting with customers, and • ignite a spark in their teams and companies. CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
Consuming Subjects
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Author : Elizabeth Kowaleski-Wallace
language : en
Publisher:
Release Date : 1997
Consuming Subjects written by Elizabeth Kowaleski-Wallace and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
"An insightful examination of the history of the female shopper, Consuming Subjects explores the origins of current ideas about women and consumerism, calling into question the 'natural' link between women and the commodities they buy. While previous scholars have considered the nineteenth-century department store and arcade as the crucial place for understanding the emergence of the modern female consumer, Kowaleski-Wallasce argues that it is the eighteenth century that yields a keener understanding of the foundations of contemporary cultural practices. By focusing on the eighteenth century, she develops a clear sense of how women's appetite was diverted toward goods; how shopping became gendered as feminine; and how women's bodies became configured in relation to consumerism. The book is organized around three aspects of consumption. 'The Tea Table' illustrates the disciplining of the female body and its potential for unruliness. 'Shopping' concerns a female consumer who is both compliant and insatiably desirous. 'Business' explores a gender differentiation which excludes women as wanton, irregular, and inconstant and defines 'business' as male. Consuming Subjects is concerned with eighteenth-century literary texts; with social spaces like the tea table; and with material objects like porcelain and fine china. Kowaleski-Wallace links the rise of shopping to the appearance of modern pornography; like pornography, shopping embodies a cultural fantasy, claiming to locate and control female' pleasure.'"--Jacket.
Earning Her Business
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Author : Katie Mares
language : en
Publisher: Greenleaf Book Group Press
Release Date : 2020-09
Earning Her Business written by Katie Mares and has been published by Greenleaf Book Group Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with Business & Economics categories.
The Buying Power of Women Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a "transaction" process to deliver the service they provide, but very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves. Written for brand and marketing strategists, customer service teams, company leaders, corporate communications teams, and anyone who wants to better understand the female consumer, this book provides businesses with the insights, tools, and guidance they need to adjust their approach to interacting with customers and ignite a spark in their teams and companies. Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women--the world's most influential consumers--can't live without. When businesses start doing that--and doing it well--they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.
Just Ask A Woman
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Author : Mary Lou Quinlan
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-26
Just Ask A Woman written by Mary Lou Quinlan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-26 with Business & Economics categories.
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
The Female Consumer
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Author : Rosemary Scott
language : en
Publisher:
Release Date : 1976
The Female Consumer written by Rosemary Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Holding Up Half Of The Sky
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Author : Yuwa Wong
language : en
Publisher: John Wiley & Sons
Release Date : 2006
Holding Up Half Of The Sky written by Yuwa Wong and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
HOLDING UP HALF OF THE SKY The New Women Consumers of Asia Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick-Wong has convincingly explained the role of women as an important force shaping the Asian Consumer Market. - Francis T. Lui Professor of Economics & Director, Center for Economic Development Hong Kong University of Science & Technology Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up-to-date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels. - Dr. R. Paul Shaw Former Lead Economist, currently Program Advisor Human Development Group, World Bank Institute Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must-read of all marketers. Dr. Sharon Siddique partner Sreekumar Siddique & Co. Pte. Ltd. This book provides reliable insights, supported with scientific methodology, on one of the "mega-trends' of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well. Professor Fan Gang Director of National Economic research Institute China Reform Foundation, Beijing