The Myth Of The Female Consumer

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The Myth Of The Female Consumer

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Author : Bahavior Research Institute
language : en
Publisher:
Release Date : 1969*

The Myth Of The Female Consumer written by Bahavior Research Institute and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969* with Consumers categories.

The Soccer Mom Myth

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Author : Michele Miller
language : en
Publisher:
Release Date : 2007-09-01

The Soccer Mom Myth written by Michele Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-01 with Business & Economics categories.

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--P. [4] of cover.

The Female Consumer

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Author : Rosemary Scott
language : en
Publisher: John Wiley & Sons
Release Date : 1976

The Female Consumer written by Rosemary Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.

The Myth Of The Ethical Consumer Hardback With Dvd

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Author : Timothy M. Devinney
language : en
Publisher: Cambridge University Press
Release Date : 2010-07-29

The Myth Of The Ethical Consumer Hardback With Dvd written by Timothy M. Devinney and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.

A no-holds-barred examination of 'ethical' consumerism.

Women Consumption And Paradox

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Author : Timothy de Waal Malefyt
language : en
Publisher: Routledge
Release Date : 2020-04-23

Women Consumption And Paradox written by Timothy de Waal Malefyt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with Science categories.

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

The Myth Of Consumerism

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Author : Conrad Lodziak
language : en
Publisher: Pluto Press (UK)
Release Date : 2002-01-20

The Myth Of Consumerism written by Conrad Lodziak and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-20 with Business & Economics categories.

Lodziak's delightful tome takes to task the myth of joyful, willful consumerism as it's perpetuated in the field of cultural studies. Tracing the ideas common to the field, Lodziak (no academic affiliation is indicated) questions the very roots of cultural studies ideology then proposes an alternate view of the phenomenon of shopping within the present capitalist society. Distributed by Stylus Publishing. Annotation copyrighted by Book News, Inc., Portland, OR

All The World And Her Husband

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Author : Margaret R. Andrews
language : en
Publisher: Bloomsbury Publishing
Release Date : 2000-05-01

All The World And Her Husband written by Margaret R. Andrews and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-01 with Social Science categories.

Many of women's everyday experiences are tied up inextricably with consumption. In consumer culture research, it tends to be the activities and interests of women which take center stage. This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media and their targeting of female audiences. Apart from a grounding in feminism, the collection does not present a single view, theoretically, methodologically, or politically. Its contributors work across a wide range of disciplines, including cultural and media studies, design history, and sociolinguistics. What they all have in common is the aim of understanding women's experiences and struggles in relation to consumer culture in the 20th century.

The Gender And Consumer Culture Reader

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Author : Jennifer Scanlon
language : en
Publisher: NYU Press
Release Date : 2000-08

The Gender And Consumer Culture Reader written by Jennifer Scanlon and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Business & Economics categories.

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.

The Female Consumer In The 21st Century

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Author :
language : en
Publisher:
Release Date : 2013

The Female Consumer In The 21st Century written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

The New Japanese Woman

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Author : Barbara Sato
language : en
Publisher: Duke University Press
Release Date : 2003-04-16

The New Japanese Woman written by Barbara Sato and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-16 with Language Arts & Disciplines categories.

DIVA study of the "modern" woman in Japan before World War II./div