Writing And Script A Very Short Introduction


Writing And Script A Very Short Introduction
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Writing And Script A Very Short Introduction


Writing And Script A Very Short Introduction
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Author : Andrew Robinson
language : en
Publisher: Oxford University Press
Release Date : 2009-08-27

Writing And Script A Very Short Introduction written by Andrew Robinson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with History categories.


"Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing system we take for granted - including airport signage and electronic text messaging - resemble ancient scripts much more closely than we think." --Book Jacket.



Writing And Script A Very Short Introduction


Writing And Script A Very Short Introduction
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Author : Andrew Robinson
language : en
Publisher: OUP Oxford
Release Date : 2009-08-27

Writing And Script A Very Short Introduction written by Andrew Robinson and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Language Arts & Disciplines categories.


Without writing, there would be no records, no history, no books, and no emails. Writing is an integral and essential part of our lives; but when did it start? Why do we all write differently and how did writing develop into what we use today? All of these questions are answered in this Very Short Introduction. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today - including airport signage and text messaging - resemble ancient ones much more closely than we might think. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Typography A Very Short Introduction


Typography A Very Short Introduction
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Author : Paul Luna
language : en
Publisher: Oxford University Press, USA
Release Date : 2018-11-22

Typography A Very Short Introduction written by Paul Luna and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Art categories.


Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Travel Writing A Very Short Introduction


Travel Writing A Very Short Introduction
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Author : Tim Youngs
language : en
Publisher: Oxford University Press, USA
Release Date : 2022-07-31

Travel Writing A Very Short Introduction written by Tim Youngs and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-31 with Literary Collections categories.


"This Very Short Introduction examines the meanings and uses of travel writing from its appearance on clay tablets to the digital age. It shows how the genre not only describes places and the journeys to them, but also communicates the cultural and personal values of its authors, reinforcing and challenging their sense of identity and of the foreign. Tim Youngs discusses questions of the genre's definition and its literary forms, the representation of self and other, the effect of modes of transport on authors' experiences and their stories of travel, and attitudes towards the environment. Throughout he demonstrates how travel writing is a diverse genre that offers a full range of perspectives, often alert to its own processes and viewpoints, and one that casts a critical eye on its authors' home countries as well as on their destinations." --Amazon.com



Poetry A Very Short Introduction


Poetry A Very Short Introduction
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Author : Bernard O'Donoghue
language : en
Publisher: Oxford University Press
Release Date : 2019-09-26

Poetry A Very Short Introduction written by Bernard O'Donoghue and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with Literary Criticism categories.


Poetry, arguably, has a greater range of conceptual meaning than perhaps any other term in English. At the most basic level everyone can recognise it—it is a kind of literature that uses special linguistic devices of organization and expression for aesthetic effect. However, far grander claims have been made for poetry than this—such as Shelley's that the poets 'are the unacknowledged legislators of the world', and that poetry is 'a higher truth'. In this Very Short Introduction, Bernard O'Donoghue provides a fascinating look at the many different forms of writing which have been called 'poetry'—from the Greeks to the present day. As well as questioning what poetry is, he asks what poetry is for, and considers contemporary debates on its value. Is there a universality to poetry? And does it have a duty of public utility and responsibility? ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Elizabeth Bishop A Very Short Introduction


Elizabeth Bishop A Very Short Introduction
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Author : Jonathan F. S. Post
language : en
Publisher: Oxford University Press
Release Date : 2022-03-24

Elizabeth Bishop A Very Short Introduction written by Jonathan F. S. Post and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-24 with Poetry categories.


Very Short Introductions: Brilliant, Sharp, Inspiring Elizabeth Bishop has been described as the 'best-loved' poet in English of the second half of the twentieth century. This Very Short Introduction explores the 90 or so published poems that are at the core of her remarkable canon of verse. Drawing on biographical and critical material, Jonathan Post also makes frequent use of Bishop's letters and commentary by fellow poets, including Marianne Moore, Robert Lowell, and James Merrill to illuminate her writing and contemporary literary landscape. Throughout, Post places Bishop's lyric poetry within the context of her life and aesthetic values, showing how these shaped her work. The book covers a wide range of core themes present in her poetry, including her powerful use of description, the environment, balance, and ideas of love and loss, as well as looking at Bishop's interest in the visual arts. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Education A Very Short Introduction


Education A Very Short Introduction
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Author : Gary Thomas
language : en
Publisher: Oxford University Press
Release Date : 2021-09-23

Education A Very Short Introduction written by Gary Thomas and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-23 with Education categories.


Since the early Egyptians human beings have formalised the business of learning, setting up a designated environment of some form to pass knowledge and learning on to groups of students. In this second edition of his Very Short Introduction, Gary Thomas explores how and why education has evolved as it has, examining the ways in which it has responded over the centuries to various influences in politics, philosophy, and the social sciences. Focussing on education today, he considers especially the controversies over progressive versus formal teaching, and also examines education worldwide, assessing the accelerating trend on both sides of the Atlantic of the move to charter, academy, and 'free' schools. The COVID-19 pandemic has dramatically accelerated moves to online learning in schools and universities, and in this new edition Thomas looks again at curriculums and what shape they should take in a rapidly changing world. He asks why action on race, gender and social inequality has borne so little fruit thus far, questioning the oft-made claim of education to be a force for social mobility, and offering an analysis on how education may develop over the coming century. Very Short Introductions: Brilliant, Sharp, Inspiring ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Poststructuralism A Very Short Introduction


Poststructuralism A Very Short Introduction
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Author : Catherine Belsey
language : en
Publisher: Oxford University Press
Release Date : 2022-07-28

Poststructuralism A Very Short Introduction written by Catherine Belsey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-28 with Literary Criticism categories.


Very Short Introductions: Brilliant, Sharp, Inspiring Poststructuralism challenges traditional ways of thinking about human beings and our relation to the world. Language, meaning, and culture are all reappraised, and with them assumptions about what it's possible for us to know. More interested in posing sharply focused questions than in reassuring with certainties, its theorists tend to clarify the options, while leaving them open to debate. At once sceptical towards inherited authority and positive about future possibilities, poststructuralism asks above all that we reflect on its findings. In this Very Short Introduction, Catherine Belsey traces the key arguments that have led poststructuralists to challenge traditional theories of language and culture. In this new edition, such well-known figures as Barthes, Foucault, and Derrida are joined by less famous theorists, and examples are drawn from both high art and popular culture. Shakespeare features alongside advertising and Christmas cards, as well as Lewis Carroll, Marcel Duchamp, Toni Morrison, and the tantalizing lithographs of M. C. Escher. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Reading A Very Short Introduction


Reading A Very Short Introduction
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Author : Belinda Jack
language : en
Publisher: Oxford University Press
Release Date : 2019-04-18

Reading A Very Short Introduction written by Belinda Jack and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Language Arts & Disciplines categories.


Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Marketing A Very Short Introduction


Marketing A Very Short Introduction
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Author : Kenneth Le Meunier-FitzHugh
language : en
Publisher: Oxford University Press
Release Date : 2021-02-25

Marketing A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.


Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.