Writing Effective News Releases
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Writing Effective News Releases
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Author : Catherine V. McIntyre
language : en
Publisher: Piccadilly Books, Ltd.
Release Date : 1992
Writing Effective News Releases written by Catherine V. McIntyre and has been published by Piccadilly Books, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Writing A Press Release
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Author : Peter Bartram
language : en
Publisher: How to Books
Release Date : 1999
Writing A Press Release written by Peter Bartram and has been published by How to Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business report writing categories.
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
A Guide To Preparing Cost Effective Press Releases
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-02-04
A Guide To Preparing Cost Effective Press Releases written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
How To Produce Your Own Press Release A Step By Step Guide To Writing Packaging And Distributing An Effective News Release For T V Radio Newspapers And Magazines
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Author : Hrushowy, Patrick
language : en
Publisher:
Release Date : 1985
How To Produce Your Own Press Release A Step By Step Guide To Writing Packaging And Distributing An Effective News Release For T V Radio Newspapers And Magazines written by Hrushowy, Patrick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Press releases categories.
How To Write A Press Release Second Edition
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Author : Brian Cook
language : en
Publisher: Createspace Independent Pub
Release Date : 2011-08-01
How To Write A Press Release Second Edition written by Brian Cook and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
Getting Free Publicity
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Author : Pam Austin
language : en
Publisher: How To Books Ltd
Release Date : 2004
Getting Free Publicity written by Pam Austin and has been published by How To Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
How To Write Perfect Press Releases
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Author : Steven Lewis
language : en
Publisher:
Release Date : 2015-07-01
How To Write Perfect Press Releases written by Steven Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Business & Economics categories.
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.
How To Write Perfect Press Releases
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Author : Steven Lewis
language : en
Publisher: Taleist
Release Date : 2012
How To Write Perfect Press Releases written by Steven Lewis and has been published by Taleist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Public Relations Writing And Media Techniques
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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2001
Public Relations Writing And Media Techniques written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Public relations categories.
The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies the Internet, World Wide Web, Webcasting, etc. and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing & Media Techniques is also an invaluable resource for public relations practitioners.
Public Relations Writing
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Author : Donald Treadwell
language : en
Publisher: SAGE
Release Date : 2004
Public Relations Writing written by Donald Treadwell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.