Writing Profit And Power
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Writing Profit And Power
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Author : Jonathan Ma
language : en
Publisher:
Release Date : 2021-03-03
Writing Profit And Power written by Jonathan Ma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with categories.
A proven seven-step framework of written persuasion that will dramatically grow your business and your influence. Writing, Profit and Power is a widely-endorsed book on persuasion, effective writing, and search engine optimization. It is about writing that makes an impact, sells, and contributes to developing a career. This book simplifies the complex, multidisciplinary subject and breaks persuasive writing into seven core principles. With these principles systematically translated into a seven-step framework, known as Persuasion Leap Approach (PLA), you will delve into neuroscience, consumer psychology, digital marketing, politics, and linguistics to understand how people are most vulnerable to your strategic moves - and suggestions. The PLA framework touches on every skill a persuasive writer must hone. These skills contribute to the success of a list of CEOs (Steve Jobs, Jeff Bezos), top-notch entrepreneurs (Richard Branson, Bill Gates), presidents (Thomas Jefferson, Barack Obama), political leaders (Martin Luther King, Winston Churchill), and bestselling authors (Robert Kiyosaki, Jordan Peterson). In essence, Jonathan Ma systematizes the steps for you to attain this power. Writing, Profit and Power will define practical persuasion principles, followed by a wide selection of tools to help you push through to each of these benchmarks. You can use the book in several ways. By putting the book's lessons into practice, you can: *Write with clarity to better articulate a message *Pierce into your audience's psychology to maneuver its needs and desires *Leverage other people's writing to exploit the untapped treasure of creativity *Learn how to mount emotional appeals to steer opinions in your favor *Tell stronger stories for your brand to build loyalty *Befriend your readers and search engines *Maintain seamless user experience for an omnichannel presence *Optimize your writing through A/B testing, keywords, and marketing attribution *Influence and sell anything to anyone regardless of context If you're an entrepreneur, business owner, marketer, copywriter, or author who wants to communicate stronger, this book is for you!
Bodies For Profit And Power
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Author : Lisa Wenger Bro
language : en
Publisher: McFarland
Release Date : 2023-09-29
Bodies For Profit And Power written by Lisa Wenger Bro and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Literary Criticism categories.
Early dystopian science fiction like George Orwell's 1984 or Thea von Harbou's Metropolis show us bleak worlds where capitalism has no boundaries and has corrupted sovereign powers, exploiting the lower classes and benefiting only a few at the top. Political laws and policies related to human life--or the biopolitical--devalue that life, making humanity little more than expendable "machines" producing for capitalism, and capitalism's focus on progress has made it a central concern in much of science fiction. Covering science fiction from the early 1900s to present, this book examines the portrayal of dystopian capitalism and the biopolitical in works like Brave New World and R.U.R., among many others.
The Corporation
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Author : Joel Bakan
language : en
Publisher: Simon and Schuster
Release Date : 2019-09-03
The Corporation written by Joel Bakan and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Business & Economics categories.
The inspiration for the film that won the 2004 Sundance Film Festival Audience Award for Best Documentary, The Corporation contends that the corporation is created by law to function much like a psychopathic personality, whose destructive behavior, if unchecked, leads to scandal and ruin. Over the last 150 years the corporation has risen from relative obscurity to become the world’s dominant economic institution. Eminent Canadian law professor and legal theorist Joel Bakan contends that today's corporation is a pathological institution, a dangerous possessor of the great power it wields over people and societies. In this revolutionary assessment of the history, character, and globalization of the modern business corporation, Bakan backs his premise with the following observations: -The corporation’s legally defined mandate is to pursue relentlessly and without exception its own economic self-interest, regardless of the harmful consequences it might cause to others. -The corporation’s unbridled self-interest victimizes individuals, society, and, when it goes awry, even shareholders and can cause corporations to self-destruct, as recent Wall Street scandals reveal. -Governments have freed the corporation, despite its flawed character, from legal constraints through deregulation and granted it ever greater authority over society through privatization. But Bakan believes change is possible and he outlines a far-reaching program of achievable reforms through legal regulation and democratic control. Featuring in-depth interviews with such wide-ranging figures as Nobel Prize winner Milton Friedman, business guru Peter Drucker, and cultural critic Noam Chomsky, The Corporation is an extraordinary work that will educate and enlighten students, CEOs, whistle-blowers, power brokers, pawns, pundits, and politicians alike.
Pip Profit Power
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Author : Genie Craff
language : en
Publisher: AuthorHouse
Release Date : 2019-12-17
Pip Profit Power written by Genie Craff and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Business & Economics categories.
You have in your hands the most excellent FOREX MINDSET MASTERY tool for traders on the market. PIP$ PROFIT$ & POWER FOREX MINDSET MASTERY ultimately molds and shapes the trader's MINDSET, preparing the trader for the task of successfully buying or selling currency pairs (FOREX trading). Earn PIP$ and PROFIT$ using the 87 MINDSET Challenges to master your mindset as your personal beliefs, values and desires are incorporated to build personal consistent confidence. Instant motivation, support and inspiration are woven throughout. Ladies, this one is for you! A special chapter, Women in FOREX. Pair FOREX MINDSET MASTERY with the PIP$ PROFITS & POWER FOREX JOURNAL. Find the POWER in trading to support your vision, success and BIG dream. Discover how MINDSET MASTERY impacts your trading as this is vital to your success as a FOREX trader. FOREX trading can build a fortune to define your legacy as you live a lifestyle of Abundant Gratitude.
The History And Power Of Writing
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Author : Henri-Jean Martin
language : en
Publisher: University of Chicago Press
Release Date : 1994
The History And Power Of Writing written by Henri-Jean Martin and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.
Continuing on to the electronic revolution, Martin's account takes in the changes wrought on writing by computers and electronic systems of storage and communication, and offers surprising insights into the influence these new technologies have had on children born into the computer age. The power of writing to influence and dominate is, indeed, a central theme in this history, as Martin explores the processes by which the written word has gradually imposed its logic on society over four thousand years. The summation of decades of study by one of the world's great scholars on the subject, this fascinating account of writing explains much about the world we inhabit, where we uneasily confer, accept, and resist the power of the written word.
Profit And Power
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Author : Charles Wilson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Profit And Power written by Charles Wilson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with History categories.
Historical explanations need to keep step with the march of research if they are not to degenerate into empty cliches. It has long been a commonplace of 17th century history that the Anglo-Dutch Wars were the product of 'commercial rivalry'. This essay, first published twenty years ago, attempted to analyse and redefine this overworked traditional concept so as to explain more precisely how it led to naval wars between the Dutch and the English. Two idees fixes of contemporary English thought seemed especially significant; one was the persistent consciousness of English inferiority and backwardness in economic affairs when compared with the Dutch; the other, compounding this, was the equally persistent conviction that strategically, England seemed well placed to wreck the Dutch maritime economy and bring the Republic to her knees in a naval war. These obsessive beliefs combined naturally with the specific influences and motives of powerful political and commercial lobbies to stoke the fires of aggression. Failing over several decades to make any visible progress by more or less peaceful policies, they turned, first, to economic warfare by means of propaganda and pseudo-legal claims to maritime sovereignty; finally (in 1652) to all-out eco nomic and naval warfare.
Power Your Profits
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Author : Susie Carder
language : en
Publisher: Atria Books
Release Date : 2020-09-22
Power Your Profits written by Susie Carder and has been published by Atria Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
“The book I wish I had when I was struggling to figure out how to take my business to the next level. Follow Susie’s strategies and power up your success!” —JJ Virgin, founder of Mindshare Collaborative and New York Times bestselling author A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.
Utility Corporations
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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 1928
Utility Corporations written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with Coal mines and mining categories.
Power Pleasure And Profit
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Author : David Wootton
language : en
Publisher: Harvard University Press
Release Date : 2018-10-08
Power Pleasure And Profit written by David Wootton and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Political Science categories.
David Wootton guides us through four centuries of Western thought to show how new ideas about politics, ethics, and economics stepped into a gap opened up by religious conflict and the Scientific Revolution. As ideas about godliness and Aristotelian virtue faded, theories about the rational pursuit of power, pleasure, and profit moved to the fore.
Logos And Power In Isocrates And Aristotle
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Author : Ekaterina V. Haskins
language : en
Publisher: Univ of South Carolina Press
Release Date : 2004
Logos And Power In Isocrates And Aristotle written by Ekaterina V. Haskins and has been published by Univ of South Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Logos (Philosophy) categories.
Logos and Power in Isocrates and Aristotle presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. It argues that much of what Aristotle said about the status of rhetoric and the role of discourse may have been a reaction to Isocrates.