Xiaomi
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Xiaomi
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Author : Jayadevan P.K.
language : en
Publisher: Harper Collins
Release Date : 2021-04-15
Xiaomi written by Jayadevan P.K. and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Biography & Autobiography categories.
There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.
The Xiaomi Way Customer Engagement Strategies That Built One Of The Largest Smartphone Companies In The World
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Author : Li Wanqiang
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-10-07
The Xiaomi Way Customer Engagement Strategies That Built One Of The Largest Smartphone Companies In The World written by Li Wanqiang and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover: How Xiaomi became the third largest smartphone maker in the world—in just 4 years' time How the cofounders landed their first million users—without spending a dime on advertising How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans. Includes a foreword by Lei Jun, Xiaomi CEO.
Xiaomi Patent Portfolio Analysis
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Author :
language : en
Publisher: LexInnova Technologies, LLC
Release Date : 2014-10-01
Xiaomi Patent Portfolio Analysis written by and has been published by LexInnova Technologies, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with categories.
An in depth analysis of Xiaomi's patents by Lexinnova's IP Experts. Xiaomi is one of the leading electronics companies in the world and is popularly dubbed as the Apple of China.
Lei Jun S Cards
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Author : Yaxuan Li
language : en
Publisher: Royal Collins Publishing Company
Release Date : 2020-01-03
Lei Jun S Cards written by Yaxuan Li and has been published by Royal Collins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
How do we account for the spectacular rise of Xiaomi phones? This book explains it all, including these key points: - The embedding of mobile Internet thinking, which is the backbone of the company - Clever marketing to Xiaomi users, making them feel part of the company and its products - Insistence on perfection in manufacturing - Design aspects that reach the consumers' hearts and minds - Integrating the Xiaomi phone into an ecosystem of products - Strengthening the Xiaomi brand through fans of the phones ...and more ways this incredible company is reshaping the mobile phone market. Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named "Businessman of The Year" by Forbes Asia.
Xiaomi
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Author :
language : en
Publisher:
Release Date : 2023
Xiaomi written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
China S Disruptors
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Author : Edward Tse
language : en
Publisher: Penguin
Release Date : 2015-07-14
China S Disruptors written by Edward Tse and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-14 with Business & Economics categories.
In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier—it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Overnight, its founder, Jack Ma, appeared on the same magazine covers as American entrepreneurial icons like Mark Zuckerberg. Ma was quickly followed by the founders of other previously little-known companies, such as Baidu, Tencent, and Xiaomi. Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China’s economy from a closed, impoverished, state-run system into a major power in global business. As products in China become more and more sophisticated, and as its companies embrace domestically developed technology, we will increasingly see Chinese goods setting global standards. Meanwhile, companies in the rest of the world wonder how they can access the fast-rising incomes of China’s 1.3 billion consumers. Now Edward Tse, a leading global strategy consultant, reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world. Tse has spent more than twenty years working with senior Chinese executives, learning firsthand how China’s most powerful companies operate. He’s an expert on how private firms are thriving in what is still, officially, a communist country. His book draws on exclusive interviews and case studies to explore questions such as *What drives China’s entrepreneurs? Personal fame and fortune—or a quest for national pride and communal achievement? *How do these companies grow so quickly? In 2005, Lenovo sold just one category of products (personal computers) in one market, China. Today, not only is it the world’s largest PC seller; it is also the world’s third-largest smartphone seller. *How does Chinese culture shape the strategies and tactics of these business leaders? Can outsiders copy what the Chinese are doing? *Can capitalists really thrive within a communist system? How does Tencent’s Pony Ma serve as a member of China’s parliament while running a company that dominates online games and messaging? *What impact will China have on the rest of the world as its private companies enter new markets, acquire foreign businesses, and threaten established firms in countless industries? As Tse concludes: “I believe that as a consequence of the opening driven by China’s entrepreneurs, the push to invest in science, research, and development, and the new freedoms that people are enjoying across the country, China has embarked on a renaissance that could rival its greatest era in history—the Tang dynasty. These entrepreneurs are the front line in China’s intense hunger for success. They will have an even more remarkable impact on the global economy in the future, through the rest of this decade and beyond.”
Little Rice
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Author : Clay Shirky
language : en
Publisher:
Release Date : 2015
Little Rice written by Clay Shirky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Almost unknown to the rest of the globe, Xiaomi has become the world's third-largest mobile phone manufacturer. Its high-end phones are tailored to Chinese and emerging markets, where it outsells even Samsung. Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi its name literally means "little rice" is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story, because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of. China's fortune and future clearly lie with "opening up" to the global market, requiring it to allow local entrepreneurs to experiment. Clay Shirky, one of the most influential and original thinkers on how technological innovation affects social change around the world, now turns his attention to the most populous country of them all. The case of Xiaomi exemplifies the balancing act that China has to perfect to navigate between cheap copies and innovation, between the demands of local and global markets, and between freedom and control.
Xiaomi S Electric Evolution
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Author : Noel Cotta
language : en
Publisher: Independently Published
Release Date : 2024-04-04
Xiaomi S Electric Evolution written by Noel Cotta and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Business & Economics categories.
Are you intrigued by the future of electric mobility? Dive into the captivating exploration of Xiaomi's bold entry into the electric vehicle (EV) market with our latest book, "Xiaomi's Electric Vehicle Journey: Shaping the Future of Transportation. Discover the behind-the-scenes insights, strategic maneuvers, and innovative breakthroughs that propelled Xiaomi from tech giant to automotive disruptor. Explore the challenges, triumphs, and pivotal moments that shaped Xiaomi's EV venture into a groundbreaking success story. Delve into the world of electric mobility as you uncover Xiaomi's pioneering spirit, technological prowess, and commitment to sustainability. Gain invaluable lessons and strategic insights that will inspire you to rethink the future of transportation and embrace the electrifying possibilities ahead. Don't miss your chance to be at the forefront of the electric revolution. Order your copy of "Xiaomi's Electric Vehicle Journey" today and embark on a journey that will reshape the way you think about transportation. Join us as we pave the way towards a greener, smarter, and more connected future.
Yes Logo
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Author : Jiazhuo George Wang
language : en
Publisher: Springer Nature
Release Date : 2023-10-16
Yes Logo written by Jiazhuo George Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Business & Economics categories.
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.
Navigating The New Retail Landscape
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Author : Alan Treadgold
language : en
Publisher: Oxford University Press
Release Date : 2016-06-24
Navigating The New Retail Landscape written by Alan Treadgold and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-24 with Business & Economics categories.
The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.