Xix Foro De Investigaci N En Comunicaci N La Gesti N De Los Contenidos En Comunicaci N
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Xix Foro De Investigaci N En Comunicaci N La Gesti N De Los Contenidos En Comunicaci N
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Author : Aa. Vv.
language : es
Publisher: ESIC
Release Date : 2019-01-24
Xix Foro De Investigaci N En Comunicaci N La Gesti N De Los Contenidos En Comunicaci N written by Aa. Vv. and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-24 with Business & Economics categories.
El sector de la comunicación vive un momento apasionante no sólo por el cambio de paradigma tecnológico que ha revolucionado los medios y los procesos, sino también por la necesidad de afrontar nuevos contenidos y lenguajes que interesen y generen engagement entre los usuarios sobreconectados, las marcas y los medios. Los cambios sociales, culturales, empresariales, tecnológicos han dibujado y siguen definiendo un nuevo modelo de comunicación que tenemos que aprender a manejar. Solo mediante el análisis de los cambios y las tendencias, podremos sentarnos a pensar cómo mejorar la eficacia de la comunicación. Es evidente que las estrategias de comunicación deben ser reformuladas para adaptarse al entorno digital y, ante ello, tanto las empresas y organizaciones como los medios de comunicación están destinando grandes esfuerzos a investigar sobre nuevas fórmulas para conectar con sus consumidores, usuarios y/o audiencias. En esta búsqueda, los contenidos se vislumbran como uno de los temas más relevantes en la industria de la comunicación actual. Precisamente la reflexión sobre los contenidos es el eje vertebrador del presente volumen que a continuación presentamos y que recoge la contribución de 60 autores en un total de 36 capítulos.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Pearson Education India
Release Date : 1962
Effective Public Relations written by Scott M. Cutlip and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Public relations categories.
Communication Power
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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2013-08-29
Communication Power written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Crystallizing Public Opinion
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Author : Edward L. Bernays
language : en
Publisher: Simon and Schuster
Release Date : 2023-10-09
Crystallizing Public Opinion written by Edward L. Bernays and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Political Science categories.
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
Internet Communication And Qualitative Research
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Author : Chris Mann
language : en
Publisher: SAGE
Release Date : 2000-06-14
Internet Communication And Qualitative Research written by Chris Mann and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-14 with Social Science categories.
`Internet Communication and Qualitative Research is a trailblazing introduction to data sources that will come to the fore in the new millennium. Its cogent discussion of the techniques, ethics and methods of analysis of Internet data should be read by every qualitative researcher′ - David Silverman, Goldsmiths College `The internet is exploding with possibilities for conducting social research. Mann and Stewart offer the first in-depth consideration of the prospects and potentials for doing qualitative research on-line. This wide ranging, clearly-written book is essential reading for researchers working at the cutting edge of qualitative methodology′ - James A. Holstein, Marquette University `This is e-scholarship. The book is a transformative project which brings the best skills of the old print scholarship to the cyberworld. The authors are no mere theoreticians - but hands-on net-users, who have made the imaginative leap to the dot.com world, and who have mapped the way for net research and researchers. The authors are pioneers in the realm of digit-crit - opening the way with their critical evaluation of the digital media and net research. They profile the skills required by the online researcher and evaluate the context in which they are used - in relation to privacy, security, ethics and legal considerations. They also take up issues of power; they explore the social and political implications of the digital media, (with specific reference to gender) and the role of the online researcher. An absolute must for cybercitizens and an indispensable guide for students, researchers, and knowledge workers in the dot.com world′ - Dale Spender `Mann and Stewart have prized open the mysteries of on-line qualitative research. For those new to this methodology the technology review demystifies; the social science research ethics issues are re-addressed with reference to the on-line situation; methods of conducting online focus groups and interviews, in particular, are detailed. The tone is both analytical and practical with a host of techniques suggested. I recommend this accessible text for all qualitative researchers, both academic and practitioner′ - Rehan Ul-Haq, University of Birmingham Business School `Here is the clear, useful guide to the Internet research needed by all of us interested in on-line relationships and research. The authors address such issues as ethics, confidentiality, the theory and practice of on-line research, and on-line power relationships (which will be of concern in distance learning plans and programs). A very valuable book.′ - Cheris Kramarae, Center for the Study of Women in Society, University of Oregon `Wonderful - "beyond the software" and into on-line interaction to aid and abet our qualitative research. This book shines the light. Mann and Stewart are to be congratulated in offering qualitative researchers effective and authentic ways forward through electronic communication. I′ll use and recommend it!′ - Gilly Salmon, Centre for Information and Innovation, Open University Business School `Opens to view a whole new avenue for social research. Internet communication is the wave of the future. Mann and Stewart capture its potential with insight, caution, and consummate procedural skill. Pathbreaking in its area of research methodology! Students and researchers will be very pleased with its clarity and usefulness′ - Jaber F Gubrium, Department of Sociology, University of Florida `The authors have produced a timely and stimulating publication with handy explanations of Internet terms and qualitative research applications. This work should be made readily available not only for reference to academics and practitioners of marketing, but also to those with a lay interest in it′ - Professor Len Tiu Wright, De Montfort University Internet Communication and Qualitative Research is the first textbook to examine the impact of Internet technology on qualitative research methods. Drawing on many pioneering studies using computer-mediated communication (CMC), the authors show how online researchers can employ Internet-based qualitative methods to collect rich, descriptive, contextually-situated data. They discuss the methodological, practical and theoretical considerations associated with such methods as: in-depth online interviewing, virtual focus groups, participant observation in virtual communities. This is a comprehensive and practical guide that: - reviews online research practice and basic Internet technology - looks in detail at the skills required by the online researcher - examines the ethical, confidentiality, security and legal issues involved in online research - considers the theoretical challenges surrounding data collected in a ′virtual venue′ - addresses the social and cultural impact of researching online through a discussion of power, gender and identity issues in the virtual world. Internet Communication and Qualitative Research will be an indispensable guide for all students and researchers working in the digital age.
A Stakeholder Approach To Issues Management
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Author : Robert Boutilier
language : en
Publisher: Business Expert Press
Release Date : 2011-12-09
A Stakeholder Approach To Issues Management written by Robert Boutilier and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Business & Economics categories.
The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in institutional theory, social movement theory, stakeholder theory and social network analysis.
Youth And Changing Realities Rethinking Secondary Education In Latin America
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Author : López, Néstor
language : en
Publisher: UNESCO Publishing
Release Date : 2017-03-27
Youth And Changing Realities Rethinking Secondary Education In Latin America written by López, Néstor and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with categories.
Researching Social Change
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Author : Julie McLeod
language : en
Publisher: SAGE
Release Date : 2009-03-26
Researching Social Change written by Julie McLeod and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-26 with Social Science categories.
Questions about change in social and personal life are a feature of many accounts of the contemporary world. While theories of social change abound, discussions about how to research it are much less common. This book provides a timely guide to qualitative methodologies that investigate processes of personal, generational and historical change. The authors showcase a range of methods that explore temporality and the dynamic relations between past, present and future. Through case studies, they review six methodological traditions: memory-work, oral/life history, qualitative longitudinal research, ethnography, intergenerational and follow-up studies. It illustrates how these research approaches are translated into research projects and considers the practical as well as the theoretical and ethical challenges they pose. Research methods are also the product of times and places, and this book keeps to the fore the cultural and historical context in which these methods developed, the theoretical traditions on which they draw, and the empirical questions they address. Researching Social Change is an invaluable resource for researchers and graduate students across the social sciences who are interested in understanding and researching social change.
Recursos Naturales Medio Ambiente Y Sostenibilidad
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Author : United Nations
language : es
Publisher: United Nations
Release Date : 2019-10-14
Recursos Naturales Medio Ambiente Y Sostenibilidad written by United Nations and has been published by United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Political Science categories.
La producción intelectual de la CEPAL en sus 70 años de existencia ha sido vasta en distintos ámbitos del desarrollo. En este libro se analizan y contextualizan los principales hitos e ideas del pensamiento económico de la CEPAL sobre recursos naturales, medio ambiente y sostenibilidad, organizados en las dos grandes etapas que han caracterizado la vida institucional: la estructuralista (1948-1990) y la neoestructuralista (de 1990 en adelante). A partir de una revisión sistemática de la literatura, se destacan ideas como el vínculo entre la especialización productiva en recursos naturales y los términos de intercambio desfavorables, formulada en los años cincuenta; la soberanía sobre los recursos naturales, en los sesenta; la enunciación temprana del principio de responsabilidades comunes pero diferenciadas, en los setenta; los estilos de desarrollo y medio ambiente, en los ochenta; la competitividad espuria, en los noventa, y la gobernanza de los recursos naturales, el estilo de desarrollo sostenible con igualdad y el gran impulso ambiental, en las dos primeras décadas del siglo XXI. El pensamiento neoestructuralista de la CEPAL es dinámico, abierto y se renueva permanentemente sin perder su tradición estructuralista. El libro aporta también elementos conceptuales para formular un neoestructuralismo ecológico.
Collective Management Of Copyright And Related Rights
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2022-12-22
Collective Management Of Copyright And Related Rights written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-22 with Law categories.
This third edition of Collective Management of Copyright and Related Rights presents an in-depth revision with invaluable updates on the different systems, legislative options and best practices of CMOs worldwide. As with previous editions, the book is written to reach a wide audience, with a special focus on questions that might emerge for governments as they prepare, adopt and apply collective management norms and regulations. The edition also sheds light on new copyright and related rights developments, including digital, technological and business trends, from all over the world. Additionally, there is detailed discussion on topics such as aspects of competition, national treatment, and different models of collective management.