Xxvii Congreso De Marketing Aemark 2015 Pamplona
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Xxvii Congreso De Marketing Aemark 2015 Pamplona
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Author : Varios autores
language : un
Publisher: ESIC Editorial
Release Date : 2015-09-23
Xxvii Congreso De Marketing Aemark 2015 Pamplona written by Varios autores and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Business & Economics categories.
La XXVII edición del Congreso incorpora algunas novedades relevantes que se introducen con el ánimo de que se consoliden en los próximos años. La primera es la introducción del formato póster como nueva alternativa en la presentación de trabajos de investigación. Con ello se pretende ofrecer, de forma paralela a las sesiones, una interacción más personalizada y flexible que se adecúa a los trabajos en curso en general pero más a los que están en sus primeras fases. La segunda gran novedad es la puesta en marcha del doctoral colloquium como preámbulo al Congreso.Desde AEMARK se ha impulsado esta iniciativa para ofrecer a los doctorandos que están en sus primeras etapas un foro para el contraste de sus planes de investigación. Junto con estas novedades, el cuerpo central del XXVII Congreso lo constituyen los más de 130 trabajos de investigación seleccionados. Para su agrupación en las distintas sesiones se han seguido criterios de puntos comunes en la investigación que no reflejan necesariamente las áreas que se han utilizado en el proceso de evaluación. El objetivo principal del Congreso es dar la oportunidad de presentar y discutir los trabajos de investigación.Por ello, podrá descargarse el libro que incluye todas las ponencias y trabajos en esta web de forma totalmente gratuita.
Xxxii Congreso Internacional De Marketing Aemark 2021
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Author : VV.AA.
language : es
Publisher: ESIC Editorial
Release Date : 2021-09-07
Xxxii Congreso Internacional De Marketing Aemark 2021 written by VV.AA. and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
XXXII Congreso Internacional de Marketing AEMARK 2021, organizado por los profesores del Área de Comercialización e Investigación de Mercados de la Universidad de Jaén (UJA) y la Asociación Española de Marketing Académico y Profesional AEMARK, me es grato anunciar que dicho evento tendrá lugar en las ciudades de Baeza y Úbeda los días 8, 9, 10 y 11 de septiembre de 2021. Baeza y Úbeda, son dos de las ciudades más monumentales de Andalucía y más emblemáticas de la provincia de Jaén. La sede del congreso estará en el Palacio de Jabal quinto en Baeza. Un edificio de finales de siglo XV de estilo renacentista, situado en el centro histórico-patrimonial y próximo a los principales hoteles de la ciudad. En la actualidad este palacio es la sede Antonio Machado de la Universidad Internacional de Andalucía (UNIA), a la que agradecemos su estrecha colaboración en el congreso. Desde el comité organizador del Congreso nos hemos propuesto continuar con la tarea realizada en los anteriores congresos de AEMARK y que se constituya como un espacio para el análisis y debate académico y profesional en temas de interés y hallazgos más recientes en nuestra disciplina. Como en ediciones anteriores serán elementos de diferenciación la creciente proyección internacional, las sesiones plenarias que contarán con la participación de editores de revistas internacionales, conferenciantes, empresarios y directivos y también, el fomento a la participación de jóvenes investigadores a través del VI Doctoral Colloquium, que se celebrará el 8 de septiembre.
Advances In Crowdsourcing
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Author : Fernando J. Garrigos-Simon
language : en
Publisher: Springer
Release Date : 2015-05-08
Advances In Crowdsourcing written by Fernando J. Garrigos-Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with Business & Economics categories.
This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance. Crowdsourcing, also known as “massive outsourcing” or “voluntary outsourcing,” is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book. Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.
Internet And Emotions
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Author : Tova Benski
language : en
Publisher: Routledge
Release Date : 2013-11-07
Internet And Emotions written by Tova Benski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Social Science categories.
Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.
Handbook Of Strategic E Business Management
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-19
Handbook Of Strategic E Business Management written by Francisco J. Martínez-López and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-19 with Business & Economics categories.
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Handbook Of Research On The Impacts Challenges And Policy Responses To Overtourism
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Author : Ribeiro de Almeida, Cláudia
language : en
Publisher: IGI Global
Release Date : 2020-02-28
Handbook Of Research On The Impacts Challenges And Policy Responses To Overtourism written by Ribeiro de Almeida, Cláudia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with Business & Economics categories.
In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.
Let S Get Engaged Crossing The Threshold Of Marketing S Engagement Era
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Author : Michael W. Obal
language : en
Publisher: Springer
Release Date : 2015-12-12
Let S Get Engaged Crossing The Threshold Of Marketing S Engagement Era written by Michael W. Obal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-12 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Sustainable Value Creation
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Author : David Chandler
language : en
Publisher: Routledge
Release Date : 2020-06-15
Sustainable Value Creation written by David Chandler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-15 with Business & Economics categories.
The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics. To internalize these ten principles is to understand how the firm can respond to stakeholder needs to optimize value creation over the medium to long term. Ultimately, this second edition book aims to reform both business practice and business education. By building a theory that redefines CSR as central to the value creation process, the ten principles of Sustainable Value Creation redefine how firms approach each of their operational functions, but also how these subjects should be taught in universities worldwide. As such, this book will hopefully be of value to instructors as a complement to their teaching, students as a guide in their education, and managers as a framework to help them respond to the complex, dynamic context that they are expected to navigate every day. This book is a manifesto for success in today’s complex, dynamic business environment. The book is designed as an easy-to-digest, critical introductory text to CSR. With supporting online teaching resources, it is aimed primarily at the MBA and Executive MBA market, and for CSR, sustainability, and business ethics courses taught by instructors skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics.
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Advances In Social Media For Travel Tourism And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Routledge
Release Date : 2017-07-20
Advances In Social Media For Travel Tourism And Hospitality written by Marianna Sigala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Science categories.
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.