Your Ad Could Go Here
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Your Ad Could Go Here
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Author : Oksana Zabuzhko
language : en
Publisher: AmazonCrossing
Release Date : 2020
Your Ad Could Go Here written by Oksana Zabuzhko and has been published by AmazonCrossing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Ukraine categories.
Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.
Your Ad Here
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Author : Michael Serazio
language : en
Publisher: NYU Press
Release Date : 2013-04-05
Your Ad Here written by Michael Serazio and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-05 with Social Science categories.
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Your Ad Ignored Here
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Author : Tom Fishburne
language : en
Publisher:
Release Date : 2017-10-24
Your Ad Ignored Here written by Tom Fishburne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Marketing categories.
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
The Museum Of Abandoned Secrets
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Author : Oksana Stefanivna Zabuz︠h︡ko
language : en
Publisher: Amazon Crossing
Release Date : 2012
The Museum Of Abandoned Secrets written by Oksana Stefanivna Zabuz︠h︡ko and has been published by Amazon Crossing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Ukraine categories.
In 2003, television journalist Daryna Goshchynska unearths a worn photograph of Olena Dovgan, a member of the Ukrainian Insurgent Army killed in 1947 by Stalin's secret police, and unwittingly opens a door to the abandoned secrets of three disparate women.
Fieldwork In Ukrainian Sex
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Author : Oksana Stefanivna Zabuz︠h︡ko
language : en
Publisher: AmazonCrossing
Release Date : 2011
Fieldwork In Ukrainian Sex written by Oksana Stefanivna Zabuz︠h︡ko and has been published by AmazonCrossing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Man-woman relationships categories.
Called "the most influential Ukrainian book for the 15 years of independence," Oksana Zabuzhko's Fieldwork in Ukrainian Sex became an international phenomenon when it shot to number one on the Ukrainian bestseller list and remained there throughout the 1990s. The novel is narrated in first-person streams of thought by a sharp-tongued poet with an irreverently honest voice. She is visiting professor of Slavic studies at Harvard and her exposure to American values and behaviors conspires with her yearning to break free from Ukrainian conventions. In her despair over a recently ended affair, she turns her attention to the details of her lover's abusive behavior. In detailing the power her Ukrainian lover wielded over her, and in admitting the underlying reasons for her attraction to him, she begins to see the chains that have defined her as a Ukrainian woman - and in doing so, exposes and calls into question her country's culture of fear and repression at the very time that it wrestled its way toward independence.
A Visit From The Goon Squad
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Author : Jennifer Egan
language : en
Publisher: Hachette UK
Release Date : 2011-03-24
A Visit From The Goon Squad written by Jennifer Egan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-24 with Fiction categories.
WINNER OF THE PULITZER PRIZE FOR FICTION NEW YORK TIMES TOP 10 BOOKS OF 2010 Jennifer Egan's spellbinding novel circles the lives of Bennie Salazar, an aging former punk rocker and record executive, and Sasha, the passionate, troubled young woman he employs. Although Bennie and Sasha never discover each other's pasts, the reader does, in intimate detail, along with the secret lives of a host of other characters whose paths intersect with theirs, over many years, in locales as varied as New York, San Francisco, Naples, and Africa. We first meet Sasha in her mid-thirties, on her therapist's couch in New York City, confronting her longstanding compulsion to steal. Later, we learn the genesis of her turmoil when we see her as the child of a violent marriage, then a runaway living in Naples, then as a college student trying to avert the suicidal impulses of her best friend. We meet Bennie Salazar at the melancholy nadir of his adult life-divorced, struggling to connect with his nine-year-old son, listening to a washed up band in the basement of a suburban house-and then revisit him in 1979, at the height of his youth, shy and tender, reveling in San Francisco's punk scene as he discovers his ardor for rock and roll and his gift for spotting talent. We learn what became of his high school gang-who thrived and who faltered-and we encounter Lou Kline, Bennie's catastrophically careless mentor, along with the lovers and children left behind in the wake of Lou's far flung sexual conquests and meteoric rise and fall. A Visit from the Goon Squad is a book about the interplay of time and music, about survival, about the stirrings and transformations set inexorably in motion by even the most passing conjunction of our fates. In a breathtaking array of styles and tones ranging from tragedy to satire to Powerpoint, Egan captures the undertow of self-destruction that we all must either master or succumb to; the basic human hunger for redemption; and the universal tendency to reach for both-and escape the merciless progress of time-in the transporting realms of art and music. Sly, startling, exhilarating work from one of our boldest writers. ------------------------------------------------------------------------------------------- ***Jennifer Egan's latest novel THE CANDY HOUSE is coming April 2022, the long-awaited sibling novel to A Visit from the Goon Squad***
I Who Have Never Known Men
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Author : Jacqueline Harpman
language : en
Publisher: Seven Stories Press
Release Date : 1997-04-08
I Who Have Never Known Men written by Jacqueline Harpman and has been published by Seven Stories Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-08 with Fiction categories.
A work of fantasy, I Who Have Never Known Men is the haunting and unforgettable account of a near future on a barren earth where women are kept in underground cages guarded by uniformed groups of men. It is narrated by the youngest of the women, the only one with no memory of what the world was like before the cages, who must teach herself, without books or sexual contact, the essential human emotions of longing, loving, learning, companionship, and dying. Part thriller, part mystery, I Who Have Never Known Men shows us the power of one person without memories to reinvent herself piece by piece, emotion by emotion, in the process teaching us much about what it means to be human.
Silence Once Begun
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Author : Jesse Ball
language : en
Publisher: Vintage
Release Date : 2014-01-28
Silence Once Begun written by Jesse Ball and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Fiction categories.
From the celebrated author of The Curfew (“A spare masterwork of dystopian fiction” —The New York Times Book Review), Jesse Ball’s Silence Once Begun is an astonishing novel of unjust conviction, lost love, and a journalist’s obsession. Over the course of several months, eight people vanish from their homes in the same Japanese town, a single playing card found on each door. Known as the “Narito Disappearances,” the crime has authorities baffled—until a confession appears on the police’s doorstep, signed by Oda Sotatsu, a thread salesman. Sotatsu is arrested, jailed, and interrogated—but he refuses to speak. Even as his parents, brother, and sister come to visit him, even as his execution looms, and even as a young woman named Jito Joo enters his cell, he maintains his vow of silence. Our narrator, a journalist named Jesse Ball, is grappling with mysteries of his own when he becomes fascinated by the case. Why did Sotatsu confess? Why won’t he speak? Who is Jito Joo? As Ball interviews Sotatsu’s family, friends, and jailers, he uncovers a complex story of heartbreak, deceit, honor, and chance. Wildly inventive and emotionally powerful, Silence Once Begun is a devastating portrayal of a justice system compromised, and evidence that Jesse Ball is a voraciously gifted novelist working at the height of his powers. This ebook edition includes a Reading Group Guide.
Your Ad Here
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Author : Michael J. Massey
language : en
Publisher: Dog Ear Publishing
Release Date : 2010-04
Your Ad Here written by Michael J. Massey and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04 with Business & Economics categories.
Michael Massey and Chrissie VanWormer have written what they believe is the best resource book on media and advertising on the market today. Michael has a reputation as a media mad man and is well known on the east coast as a skilled media buyer who generates measured results for his clients. Chrissie is a creative business woman and writer who uses both sides of her brain to marry industry knowledge with a jolt of ingenuity to make things work. Most of the publications they saw were dry, boring tomes with mathematical formulas and equations. Your Ad Here delivers information in an easy to understand conversational format and is designed for anyone who wants to get their message heard and what it takes to make that happen. For more information on advertising, media buying, branding, creating your message and more, please to go our website at www.YourAdHereTheBook.com. We are available twenty four hours a day to answer any and all of your questions. We'd also like your feedback on this book as we are hard at work on the next book in the Your Ad Here series.