Your Business Reputation Online Matters Most

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Your Business Reputation Online Matters Most

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Author : Robert P. Williams
language : en
Publisher: Createspace Independent Pub
Release Date : 2011-11-10

Your Business Reputation Online Matters Most written by Robert P. Williams and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-10 with Business & Economics categories.

86% of online consumers will check your business reputation first before deciding whether to do business with you, according to a national survey conducted by Kudzu. Protect your business from disgruntled ex-employees, vindictive customers, web surfers, even under-handed competitors with this simple 5 step online reputation management & repair strategy.

How To Protect Or Destroy Your Reputation Online

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Author : John David
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-10-24

How To Protect Or Destroy Your Reputation Online written by John David and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-24 with Business & Economics categories.

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

You Are Only As Good As Your Last Review

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Author : Jason Ohrum
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-11-12

You Are Only As Good As Your Last Review written by Jason Ohrum and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-12 with categories.

Is your business losing potential customers? Inside you'll discover: - The one thing that could turn a $20 transaction into a $20,000 loss. - Why Google probably doesn't like you right now and what to do to make them love you. - Why your social media effort reflects what people think about your business. - The "favor" that Google did for you that is causing a lot of lost revenue for many small businesses. - The good, bad and ugly about getting reviews removed from the internet. In the age of online reviews and Google Maps, every business needs to have a firm grasp on their internet presence. A how-to guide for any business, [name of book in italics] will show you how to manage your online reputation by ensuring your business' online listing data is consistent and accurate while actively engaging with your ideal audience. Never miss or ignore another online review of your business again, and watch how your reputation surpasses the competition who fail to do so.

Star Power

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Author : Phillip Kasik
language : en
Publisher: CreateSpace
Release Date : 2014-06-05

Star Power written by Phillip Kasik and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Business & Economics categories.

I understand that you don't have millions of dollars to funnel into a reputation management or a reputation marketing situation like the huge corporations. Wouldn't it be great if you had someone to take care of those issues for you? That's what this book is going to give you. It's going to answer questions you may have about reputation management and reputation marketing, as well as questions you didn't know you needed to answer. I wanted to write a book that would give business owners like yourself a strong foundation on which you can build an online reputation that would attract new business instead of pushing it into the arms of your competitors. This book is going to equip you with everything you need to be much more savvy about reputation management. As someone that has been actively involved in reputation marketing for the past 3 years, I've seen many businesses fail because of negative reviews that were written about them online. On the flipside, I've also seen many businesses increase their monthly revenue exponentially as a result of their good reviews online. I'll be showing you how your online image plays a major role in your business success and I'm even going to show you how you can take control of it and use it to your advantage. That's right, you're going to learn how to use your online reputation to attract new clients, customers, patients.. You can't just ignore your online reputation any longer and hope things will work themselves out in the long run. Ignorance is never bliss in the digital world.

Mechanics Of Online Reputation Management

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Author : Tyler Collins
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016

Mechanics Of Online Reputation Management written by Tyler Collins and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Corporate image categories.

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts. Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search. This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo. Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns. This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation. With this book, you can: Remove any negative online content from search results, regardless of type or industry. Position any web property at the top of any search engine. Access 100% success rate strategies, campaign templates, tools, resources, and processes. Steal the leading industry experts' most effective tactics for delivering results to clients. Manipulate websites, social platforms, audiences, and search engine algorithms. Master the playing field where reputations are derived and repeatedly forged. Cleanse, repair, polish, and permanently dictate what appears for any search phrase. Fortify a digital firewall preventing any old or new negative content from appearing again. In-depth topics range from: Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations. Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios. Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy. Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media. Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress. Includes a thorough overview of SERP's (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.

Online Reputation Management

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Author : Jim Hayne
language : en
Publisher:
Release Date : 2019-08-10

Online Reputation Management written by Jim Hayne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-10 with categories.

The internet has changed the way we interact with one another and with our shopping. Not all of the change is good, but most would agree it is the preferred method to interact with one another. When we realize that currently Google is the number one source for research on just about anything, we know that Google is not going away anytime soon. Most Americans use Google to find suggestions and recommendations for the services and products they desire. Getting your business to be seen online is paramount to a successful business. But what is your online reputation saying about your business? If your online reputation is great, then many new paying customers will visit your establishment. If your online reputation is poor, well that may be the reason for the success of your competitors, at the expense of your pocketbook.Managing your online reputation is more important now than ever. It can mean the difference between a successful business and a business that closes its doors forever! Do not become a victim of neglect. You must become aware of your online reputation, and if necessary, learn how to manage your reputation or hire a qualified agency to do it for you. The choice is yours.

Build Your Reputation

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Author : Rob Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-29

Build Your Reputation written by Rob Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Business & Economics categories.

Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Reputation Matters

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Author : Tracey Walker
language : en
Publisher: CCH New Zealand Limited
Release Date : 2013-07-01

Reputation Matters written by Tracey Walker and has been published by CCH New Zealand Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Business & Economics categories.

Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk.

Reputation Management

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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-07-16

Reputation Management written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-16 with categories.

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN: Importance of branding Understanding brand purpose with examples Actionable steps that will help you build a brand trusted by people Identifying the audience for your brand Types of competitors and tips on identifying them A comprehensive guide to market research How to formulate your mission statement Choosing the right brand name Marketing strategies to spread the word about your brand Innovative ideas to make your brand stand out And much more! 2) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN: Understanding what social media marketing is Why your business needs it How to conduct market research the right way to yield the best results for your business How to market on platforms like Facebook, Instagram, and YouTube Why selecting the right niche market matters How to build an unforgettable business presence on social media And much more! 3) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN: What content marketing is, how it began, and what it has achieved to date for companies Understanding the value proposition of content marketing How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors Understanding the different types of content and how they work best to pursue some goals rather than others How to set-up a road map to navigate your way to set up a content marketing plan Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey Delivering the right sort of content that not only captivates your audience but also leads to sales The right content channels for your content The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales And much more!

Sticks And Stones

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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-15

Sticks And Stones written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." —Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School "In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." —Ron Sargent, Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." —Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." —Deborah Wince-Smith, President, Council on Competitiveness