Your Marketing Sucks
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Your Marketing Sucks
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Author : Mark Stevens
language : en
Publisher: Three Rivers Press (CA)
Release Date : 2005
Your Marketing Sucks written by Mark Stevens and has been published by Three Rivers Press (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Industrial management categories.
Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
Your Marketing Sucks
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Author : Mark Stevens
language : en
Publisher: CreateSpace
Release Date : 2014-04-01
Your Marketing Sucks written by Mark Stevens and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
Summary Your Marketing Sucks
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Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary Your Marketing Sucks written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.
The must-read summary of Mark Stevens' book: "Your Marketing Sucks". This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.
Your Marketing Sucks
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Author : Mark Stevens
language : en
Publisher: Msco Incorporated
Release Date : 2013-10
Your Marketing Sucks written by Mark Stevens and has been published by Msco Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with categories.
Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.
Exposed Your Marketing Sucks And You Know It
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Author : Mal Emery
language : en
Publisher:
Release Date : 2011
Exposed Your Marketing Sucks And You Know It written by Mal Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Your Company Sucks
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Author : Mark Stevens
language : en
Publisher: BenBella Books, Inc.
Release Date : 2011-08-02
Your Company Sucks written by Mark Stevens and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-02 with Business & Economics categories.
It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback. Put bluntly—but candidly—the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish. Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories: 1. rudderless leadership 2. the lust-to-lax syndrome 3. incompetence 4. conventional thinking Identifying and addressing the reasons for your company's failure is the focus of the war. This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.
Your Marketing Sucks And You Know It
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Author : Mal Emery
language : en
Publisher: Bookpal
Release Date : 2012
Your Marketing Sucks And You Know It written by Mal Emery and has been published by Bookpal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Your Marketing Sucks and You Know It by Australia's "Millionaire Maker" Mal Emery, is absolutely for you if you answer YES to any of the following Questions.Have you ever wondered why your advertising and marketing never seems to get the results you were expecting?Are you frustrated because your business seems to have trapped you in a prison you can't escape from?Do you have a clear picture of where your business will be in the next 12 months?Are you neglecting your family and working too hard for little reward?Are you losing money and struggling to keep a grip on your finances?Are you stuck in a job you hate, making money for a boss you can't stand? From the AuthorI hope you are ready to hear the uncensored truth about how real sustainable wealth and independence is created in these tough times that don't seem to want to end. Most people of course, are not ready for such conversation and instead prefer to bury their head in the sand in the hope that somehow things will mysteriously improve. If that is your plan, you're in for a rude awakening. Understand, in spite of all this devastation we see around us, there is a small number of more informed individuals making more money than they ever have. Now maybe it's your turn! What I reveal in this book requires that you have no experience or special skills, it works even if you know nothing about sales and marketing right now. It will recession proof your business and income for life and put you in the top 5% of business owners on the planet. It's the ultimate money making skill you will ever master. This works for any small businesses in big cities and country towns, wholesale, retail, trades, professional practices, manufacturing, online and offline. My system can transform any existing business into something new and exciting and profitable or it can be used as the geneses to speed up the success of a brand new startup. In a world of economic uncertainty and insecurity where cash flow shrivels, pain and anxiety prevail, I know my system can show virtually anyone how to create their own economy and flourish. By the way, I didn't dream any of this up last night. I have a 37 year old track record making millions of dollars for myself and more importantly, helping others do the same. Finally, you will decide how much money you make and how hard you work for it.
How Not To Suck At Marketing
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Author : Jeff Perkins
language : en
Publisher: How2Conquer
Release Date : 2021-09-01
How Not To Suck At Marketing written by Jeff Perkins and has been published by How2Conquer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Spin Sucks
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Author : Gini Dietrich
language : en
Publisher: Que Publishing
Release Date : 2014-02-20
Spin Sucks written by Gini Dietrich and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com
Marketing In The Round
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Author : Gini Dietrich
language : en
Publisher: Que Publishing
Release Date : 2012-04-24
Marketing In The Round written by Gini Dietrich and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers