Yukon Travel Market Segmentation Study

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Yukon Travel Market Segmentation Study

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Author : GMA Research Corporation
language : en
Publisher:
Release Date : 1986

Yukon Travel Market Segmentation Study written by GMA Research Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.

Yukon Wilderness Adventure Travel Market Awareness Study

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Author : Yukon Territory. Department of Tourism and Economic Development
language : en
Publisher:
Release Date : 1991

Yukon Wilderness Adventure Travel Market Awareness Study written by Yukon Territory. Department of Tourism and Economic Development and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.

The Yukon Tourism Business Fact Sheets

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Author :
language : en
Publisher:
Release Date : 2002

The Yukon Tourism Business Fact Sheets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

These fact sheets are designed to give Yukon entrepreneurs basic information to help them turn ideas into a successful tourism business. The sheets are arranged in three sets covering the following: the global & territorial tourism industry & industry associations; the business planning & research process, land categories & rights, and regulations & permits applicable to the tourism sector; and the steps involved in business planning, including human resources, financing, business operation, marketing, market research, product development, and communicating with customers.

A Market Segmentation Analysis Of Desired Ecotourism Opportunities

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Author : G. David Twynam
language : en
Publisher: Sault Ste. Marie : Great Lakes Forestry Centre
Release Date : 1997

A Market Segmentation Analysis Of Desired Ecotourism Opportunities written by G. David Twynam and has been published by Sault Ste. Marie : Great Lakes Forestry Centre this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Travel categories.

The study reported in this document, designed to identify ecotourism opportunities desired by visitors and potential visitors to northern Ontario, was conducted using two surveys. The first focused on summer travellers, visitors to the area, and residents. The second survey (a mail survey) focused on people with an interest in outdoor recreation as indicated by their membership in recreational organizations. Principal components analysis was used to identify different market segments among respondents. The objective of this segmentation was to divide a relatively heterogeneous group of actual and potential ecotourists into more homogeneous groups having similar product and service needs. Segments were identified that show potential demand for ecotourism in northern Ontario, thereby allowing operators and marketers in the tourism industry to identify specific target markets and develop product and service packages that best suit each segment.

Domestic Tourism Market Research Study Etude De Recherche Sur Le Marche Interieur Du Tourisme

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Author : Canadian Tourism Commission
language : en
Publisher: The Commission
Release Date : 1996

Domestic Tourism Market Research Study Etude De Recherche Sur Le Marche Interieur Du Tourisme written by Canadian Tourism Commission and has been published by The Commission this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.

Tourism Marketing

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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2022-03-29

Tourism Marketing written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Business & Economics categories.

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Domestic Tourism Market Research Study British Columbia

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Author :
language : en
Publisher:
Release Date : 1996

Domestic Tourism Market Research Study British Columbia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.

Domestic Tourism Segmentation Study

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Author :
language : en
Publisher:
Release Date : 1991

Domestic Tourism Segmentation Study written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.

Tourism Yukon Three Year Marketing Strategy 2002 04

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Author :
language : en
Publisher:
Release Date : 2002

Tourism Yukon Three Year Marketing Strategy 2002 04 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

This strategy document presents Tourism Yukon's plan to increase tourism & revenues by seeking to attract high-yield niche markets in all seasons and to entice all visitors to stay longer & spend more. It outlines the current state of the Yukon tourism sector; sets out a vision statement, marketing objectives, a marketing positioning statement & principles, strategic guidelines, key marketing & communication strategies, and a product development strategy; lists campaigns & initiatives for each strategy, geographic markets targeted for each type of tourism product, & the marketing cycle; and outlines the role of the Yukon Tourism Marketing Partnership.

Market Segmentation Study Of U S Vacation Travellers

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Author : Canadian Government Travel Bureau. Marketing Research Office
language : en
Publisher:
Release Date : 1973

Market Segmentation Study Of U S Vacation Travellers written by Canadian Government Travel Bureau. Marketing Research Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.