Zorgmarketing In De Praktijk 2
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Zorgmarketing In De Praktijk 2
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Author : Sjors van Leeuwen
language : en
Publisher:
Release Date :
Zorgmarketing In De Praktijk 2 written by Sjors van Leeuwen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Studieboek op hbo/wo niveau.
Zorgmarketing In De Praktijk 2
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Author : Sjors van Leeuwen
language : nl
Publisher: Uitgeverij Van Gorcum
Release Date : 2010
Zorgmarketing In De Praktijk 2 written by Sjors van Leeuwen and has been published by Uitgeverij Van Gorcum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Studieboek op hbo/wo niveau.
Zorgmarketing In De Praktijk
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Author : Sjors van Leeuwen
language : nl
Publisher:
Release Date :
Zorgmarketing In De Praktijk written by Sjors van Leeuwen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Door toenemende marktwerking en kritischer wordende consumenten wordt marketing steeds belangrijker voor organisaties in de gezondheidszorg. Zorgaanbieders moeten concurreren en nog beter inspelen op de wensen en behoeften van zakelijke en particuliere klanten. Zorgmarketing is daarbij een onmisbaar hulpmiddel. In Zorgmarketing in de praktijk passeren een groot aantal marketingthema's de revue. Het boek geeft een actueel beeld van de stand van zaken van marketing in de gezondheidszorg en de uitdagingen waarvoor zorgaanbieders zich gesteld zien. Zorgmarketing in de praktijk bevat praktische handvatten voor het opstellen en invoeren van een marketingstrategie. Het boek legt de link tussen theorie en praktijk, tussen strategie en implementatie en tussen denken en doen, en helpt zorgorganisaties om marktgerichter, klantgerichter en succesvoller te worden. Het boek bevat meer dan honderd marketingvoorbeelden van een breed scala aan zorgverleners. Zorgmarketing in de praktijk is bestemd voor iedereen die zich bezighoudt of te maken krijgt met het opstellen en uitvoeren van marketingplannen in de gezondheidszorg. Het boek biedt tal van nuttige inzichten en tips, en is zeer geschikt voor studenten in het hbo en wo. Sjors van Leeuwen is directeur van Indora Managementadvies en actief als onafhankelijk marketingadviseur in de gezondheidszorg. Hij begeleidt zorginstellingen bij het opstellen en uitvoeren van marketing-, CRM- en E-business-strategieën. Hij is verbonden aan verschillende opleidingsinstituten en initiatiefnemer van het Zorgmarketingplatform. Bron: Flaptekst, uitgeversinformatie.
Zorgmarketing In De Praktijk
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Author : Sjors van Leeuwen
language : nl
Publisher: Uitgeverij Van Gorcum
Release Date : 2007
Zorgmarketing In De Praktijk written by Sjors van Leeuwen and has been published by Uitgeverij Van Gorcum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Praktische richtlijnen voor het opstellen en invoeren van een marketingstrategie, waarbij verbanden tussen theorie en praktijk worden gelegd, tussen strategie en implementatie en tussen denken en doen. Zorgorganisaties kunnen zodoende allerlei maatregelen nemen om marktgerichter, klantgerichter en succesvoller te worden. Bevat marketingvoorbeelden van een breed scala aan zorgverleners.
The Offer You Can T Refuse
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Author : Steven Van Belleghem
language : en
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2020-09-08
The Offer You Can T Refuse written by Steven Van Belleghem and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use? Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.
Hostmanship The Art Of Making People Feel Welcome
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Author : Jan Gunnarsson
language : en
Publisher:
Release Date : 2003
Hostmanship The Art Of Making People Feel Welcome written by Jan Gunnarsson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Hospitality categories.
Marketing Voor Zorgverleners
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Author : Bram den Engelsen
language : nl
Publisher: Bohn Stafleu van Loghum
Release Date : 2009-10-13
Marketing Voor Zorgverleners written by Bram den Engelsen and has been published by Bohn Stafleu van Loghum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Medical categories.
‘The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic. ’ (Peter Drucker) Jarenlang was het ‘slechts’ een gespreksthema, maar tegenwoordig is het de nieuwe werkelijkheid in de zorgsector: gereguleerde marktwerking. Je kunt erover discussiëren of het noodzakelijk of wenselijk is en of het de beoogde effecten teweegbrengt, maar je kunt er niet omheen. Onder het wakend oog van beleidsmakers en toezichthouders wordt een nieuw spel gespeeld, het spel van de markt. En voordat je in dat spel kunt w- nen, zul je er eerst aan moeten wennen. Wennen aan de nieuwe spe- regels, die nog niet uitgekristalliseerd zijn. Wennen aan de nieuwe rol als marktpartij, die onwennig aanvoelt. Wennen aan het veranderende gedrag van de andere spelers. Wennen aan de nieuwe spelers. Wennen aan de nieuwe taal, de taal van markt en marketing. De nieuwe werkelijkheid in de zorgsector roept allerlei nieuwe vragen op.
Transformational Sales
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Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2015-09-11
Transformational Sales written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11 with Business & Economics categories.
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Wallet Allocation Rule
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Author : Timothy L. Keiningham
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-04
The Wallet Allocation Rule written by Timothy L. Keiningham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-04 with Business & Economics categories.
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.