Zustandsbeschreibung Analyse Und Zukunftsbetrachtung Von Werbung Im Internet
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Zustandsbeschreibung Analyse Und Zukunftsbetrachtung Von Werbung Im Internet
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Author : Christine Henkel
language : de
Publisher: diplom.de
Release Date : 2001-05-03
Zustandsbeschreibung Analyse Und Zukunftsbetrachtung Von Werbung Im Internet written by Christine Henkel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe:Problemstellung: Zunehmende Technologisierung und Vernetzung kennzeichnen unser Zeitalter. Gründe für diese Entwicklung sind vor allem in der gegenwärtigen und zukünftigen Bedeutung des Faktors Zeit" zu sehen. Zeit ist ein Synonym für Geld, Fortschritt und somit auch für Konkurrenzfähigkeit im wirtschaftlichen Bereich geworden. Wer nicht so schnell wie möglich die besten Informationen erhält und sie so schnell wie möglich zu seinen Gunsten im Wettbewerb umsetzt, wird von der Konkurrenz überholt. Bewiesen wird diese Theorie u.a. durch die immer kürzeren Produktlebenszyklen. Die enormen Angebotsausmaße auf dem Markt - sowohl in Form von Produkten als auch in Form von Informationen - bewirken ein Information-Overload" für den Rezipienten, der nur ca. zwei Prozent des Angebotes bewußt wahrnimmt. Es ist offensichtlich, daß diese zwei Prozent die für ihn interessantesten und relevanten Kommunikationsangebote darstellen oder daß es Angebote sind, denen er aufgrund ständiger Wiederholung nicht entgehen kann. Werbetreibende müssen daher versuchen, den Rezipienten durch angemessene Wiederholung der Information in einem Medium zu erreichen oder/und dem Rezipienten die Information über mehrere Medien zu vermitteln, um so den Synergieeffekt derselben zu nutzen. Die beständige Suche der Werbetreibenden nach neuen Kommunikationswegen zu den Rezipienten hat dazu geführt, daß seit einiger Zeit zusätzlich zu den traditionellen Werbeträgern und den neuen Medien - z.B. CD-ROMs" und Personal Computers am Verkaufsort" - international von vielen Unternehmen Computernetzwerke in Form von Online-Diensten und in Form des Internet zur Produkt- und Unternehmenspräsentation genutzt werden. Da sich innerhalb dieser Netzwerke sowohl Privatals auch Geschäftsleute in unterschiedlichen Altersstufen treffen und Computer, vor allem für Kinder, schon zum Alltag gehören, scheinen sie eine ideale, zukunftsträchtige Plattform für die Werbetreibenden zu sein, die zudem noch eine aktuelle, schnelle und interaktive Kommunikation ermöglicht. Um den neuen Anforderungen zu entsprechen, die eine Netzwerkwerbung an den Werbetreibenden stellt, haben Werbeagenturen in jüngster Zeit Multimedia-Töchter bzw. -Abteilungen gebildet. Ferner sind Multimedia-Akademien gegründet und Internet-Werbungspreise ausgeschrieben worden. Das sind eindeutige Belege für die Bedeutung, die dem Internet zur Vermittlung von Unternehmens- und Produktinformationen beigemessen wird. Die Aktualität des [...]
Die Zukunft Der Werbung Im Internet
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Author : Volker Walter
language : de
Publisher: diplom.de
Release Date : 1997-12-22
Die Zukunft Der Werbung Im Internet written by Volker Walter and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-22 with Business & Economics categories.
Inhaltsangabe:Zusammenfassung: Die Arbeit nimmt sich eines Themas an, das in Zukunft mehr und mehr Bedeutung erlangen wird und versucht abzuschätzen, welche neuen Formen der Kommunikation zwischen Unternehmen und (potentiellen) Kunden für die nächsten Jahre zu erwarten sind. Ziel ist, ein Szenario für die Werbung im Medium Internet zu Beginn des nächsten Jahrtausends zu entwerfen. Dazu wurden Experten mit Hilfe qualitativer Interviews befragt. Zunächst werden grundlegende Konzepte wie Werbung und Internet dargestellt bzw. abgegrenzt und einen Überblick über Werbeformen im Internet gegeben. Im anschließenden theoretischen Teil werden Konzepte der Zukunftsforschung vorgestellt und begründet, warum der Autor die Szenariotechnik ausgewählt hat. Methodische Erläuterungen zum empirischen Vorgehen folgen. In der Auswertung, die den Kern der Arbeit darstellt, werden sieben Deskriptoren auf Konsistenz bzw. Widersprüchlichkeiten überprüft und schließlich in ein Zukunftsszenario integriert. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.Einleitung1 2.Grundlagen3 2.1Werbung3 2.1.1Begrifflichkeiten3 2.1.1.1Werbung als Marktkommunikation3 2.1.1.2Mediawerbung5 2.1.1.3Verkaufsförderung / Sales Promotion5 2.1.1.4Öffentlichkeitsarbeit5 2.1.1.5Direktwerbung6 2.1.2Klassische versus neue Medien6 2.1.3Werbeformen im Überblick8 2.2Internet9 2.2.1Geschichte9 2.2.2Funktionsweise und Basisdienste12 2.2.2.1E-Mail12 2.2.2.2World Wide Web13 2.2.2.3USENET13 2.2.2.4Internet Relay Chat (IRC)13 2.2.2.5FTP14 2.3Werbung im Internet15 2.3.1Mediawerbung15 2.3.1.1Werbeplacements15 2.3.1.2Webcasting / Push-Media17 2.3.2Verkaufsförderung19 2.3.2.1Interaktive Gewinnspiele19 2.3.2.2Merchandising / Produktinformation und -präsentation20 2.3.2.3Produktproben / Zugaben21 2.3.2.4Cybersoaps / Cyberserien22 2.3.3Öffentlichkeitsarbeit23 2.3.4Direktwerbung25 2.3.4.1Mailinglisten / Newsletter25 2.3.4.2Werbe-E-Mails25 2.3.5Markt- und Werbeforschung im Internet / Webtracking26 3.Theorie28 3.1Zukunftsforschung28 3.1.1Planung und Entscheidungsfindung28 3.1.2Prognoseverfahren29 3.2Szenario-Technik33 3.2.1Hintergrund33 3.2.2Phasen der Szenarioerstellung34 3.2.2.1Definition des Untersuchungsfeldes34 3.2.2.2Identifikation von Umfeldfaktoren35 3.2.2.3Beschreibung der Deskriptoren35 3.2.2.4Sensitivitätsanalyse35 3.2.2.5Ausarbeitung des Szenarios36 4.Empirie37 4.1Forschungsdesign und Datenerhebung37 4.1.1Die Experteninterviews37 4.1.2Sample der [...]
The Big Book Of Words And Pictures
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Author : Ole Konnecke
language : en
Publisher:
Release Date : 2017
The Big Book Of Words And Pictures written by Ole Konnecke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Juvenile Fiction categories.
Introduces basic vocabulary through pictures of items in such categories as household objects, foods, animals, vehicles, games, musical instruments, and circuses. On board pages.
Sustainable Logistics
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Author : Wolf-Rüdiger Bretzke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Sustainable Logistics written by Wolf-Rüdiger Bretzke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.
Patterns Of Commoning
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Author : David Bollier
language : en
Publisher: Commons Strategy Group and Off the Common Press
Release Date : 2015-11-06
Patterns Of Commoning written by David Bollier and has been published by Commons Strategy Group and Off the Common Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
What accounts for the persistence and spread of "commoning," the irrepressible desire of people to collaborate and share to meet everyday needs? How are the more successful projects governed? And why are so many people embracing the commons as a powerful strategy for building a fair, humane and Earth-respecting social order? In more than fifty original essays, Patterns of Commoning addresses these questions and probes the inner complexities of this timeless social paradigm. The book surveys some of the most notable, inspiring commons around the world, from alternative currencies and open design and manufacturing, to centuries-old community forests and co-learning commons - and dozens of others. David Bollier (www.bollier.org) is an American author, activist and independent scholar who has studied the commons for nearly twenty years. Silke Helfrich (commonsblog.wordpress.com) is a German author and independent activist of the commons who blogs at www.commonsblog.de, and cofounder of the Commons-Institut in Germany. With Michel Bauwens, Bollier and Helfrich are cofounders of the Common Strategies Group. For more information, go to the book's website, Patterns of Commoning (www.patternsofcommoning.org)
Ready Player One
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Author : Ernest Cline
language : en
Publisher: Random House
Release Date : 2011-08-18
Ready Player One written by Ernest Cline and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Fiction categories.
*THE BOOK BEHIND THE MAJOR MOTION PICTURE DIRECTED BY STEVEN SPIELBERG* 'Wildly original and stuffed with irresistible nostalgia, Ready Player One is a spectacularly genre-busting, ambitious, and charming debut' Independent 'Part intergalactic scavenger hunt, part romance, and all heart' CNN 'Ernest Cline's novel deserves to be a modern classic' SciFiNow 'Gorgeously geeky, superbly entertaining, this really is a spectacularly successful debut' Daily Mail _______________ A world at stake. A quest for the ultimate prize. Are you ready? It's the year 2044, and the real world has become an ugly place. We're out of oil. We've wrecked the climate. Famine, poverty, and disease are widespread. Like most of humanity, Wade Watts escapes this depressing reality by spending his waking hours jacked into the OASIS, a sprawling virtual utopia where you can be anything you want to be, where you can live and play and fall in love on any of ten thousand planets. And like most of humanity, Wade is obsessed by the ultimate lottery ticket that lies concealed within this alternate reality: OASIS founder James Halliday, who dies with no heir, has promised that control of the OASIS - and his massive fortune - will go to the person who can solve the riddles he has left scattered throughout his creation. For years, millions have struggled fruitlessly to attain this prize, knowing only that the riddles are based in the culture of the late twentieth century. And then Wade stumbles onto the key to the first puzzle. Suddenly, he finds himself pitted against thousands of competitors in a desperate race to claim the ultimate prize, a chase that soon takes on terrifying real-world dimensions - and that will leave both Wade and his world profoundly changed. _______________ Readers can't get enough of Ready Player One . . . ***** 'THAT WAS SO TOTALLY AWESOME, WOW!' ***** 'This is an exciting story, especially for geeks, and the key word is FUN.' ***** 'Ladies and gentlemen, from this day this book is my life and I will obsess over it constantly.' ***** 'I just kinda wanna cry right now. I'll have a proper review at some point, but I gotta let myself recover.' ***** 'I had the feeling while reading this book that it was written expressly for me. This is my childhood captured.'
Dynamic Swot Analysis
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Author : T. Richard Dealtry
language : en
Publisher: Intellectual Partnerships
Release Date : 1992
Dynamic Swot Analysis written by T. Richard Dealtry and has been published by Intellectual Partnerships this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Decision support systems categories.
Global Sustainability
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Author : Gilberto C. Gallopín
language : en
Publisher: Routledge
Release Date : 2003-09-02
Global Sustainability written by Gilberto C. Gallopín and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Science categories.
Unprecedented levels of wealth, technology and institutional capacity can forge a just, peaceful and ecologically resilient future. However, the authors argue, social polarization, geo-political conflict and environmental degradation are threatening the long-term well-being of humanity and the planet. Global Sustainability explores the alternative futures that could emerge from the resolution of these antagonisms. Based on extensive international and interdisciplinary research, the book identifies the perils of market-driven scenarios and considers the possibility of the failure of conventional approaches. It also, however, presents a vision of the possibility of a 'Great Transition' in which revised human values and development goals bring a new stage of civilization. It will be essential reading for all scholars and professionals interested in the future of the environment, international affairs, and sustainable development.
The International Brand Valuation Manual
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Author : Gabriela Salinas
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
The International Brand Valuation Manual written by Gabriela Salinas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
The Logic Of Connective Action
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Author : W. Lance Bennett
language : en
Publisher: Cambridge University Press
Release Date : 2013-08-26
The Logic Of Connective Action written by W. Lance Bennett and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-26 with Business & Economics categories.
The Logic of Connective Action shows how political action is coordinated and power is organized in communication-based networks, and what political outcomes may result.