Social Cognition, Inference, and Attribution

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Author : R. S. Wyer, Jr.
Genre : Psychology

Summary : First Published in 1979. Routledge is an imprint of Taylor & Francis, an informa company.

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Author : Robert S. Wyer
Genre : Attribution (Social psychology)

Summary :

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Author : R. S., RS Wyer, Jr.
Genre : Attribution (Social psychology)

Summary : First published in 1979. Routledge is an imprint of Taylor & Francis, an informa company.

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Author : R. S. Wyer, Jr.
Genre : Psychology

Summary : First published in 1979. Routledge is an imprint of Taylor & Francis, an informa company.

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Author : David L. Hamilton
Genre : Psychology

Summary : Originally published in 1981, this volume brings together contributions by several of the authors whose research had contributed significantly to the recent advances in our understanding of the role of cognitive processes in stereotyping and intergroup behaviour at the time. While each chapter reflects a cognitive approach to its subject matter, a broad range of topics, issues, and contexts is addressed by this collection of authors. In the introductory chapter the authors present an historical overview of psychological research on stereotyping, discussing historical trends in this literature and summarizing the conceptual orientations which had guided research in this area at the time. This chapter not only provides useful background information for the reader but also presents a broader context within which the current cognitively oriented research, on which the remaining chapters focus, can be viewed. Each of the next six chapters reports on integrative program of studies bearing on some aspect of the relationship of cognitive functioning to stereotyping and/or intergroup behaviour.

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Author : Peter M. Gollwitzer
Genre : Psychology

Summary : Moving beyond the traditional, and unproductive, rivalry between the fields of motivation and cognition, this book integrates the two domains to shed new light on the control of goal-directed action. Renowned social and motivational psychologists present concise formulations of the latest research programs which are effectively mapping the territory, providing new findings, and suggesting innovative strategies for future research. Ideally structured for classroom use, this book will effectively familiarize readers with important theories in the psychology of action.

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Author : Andrew A. Mitchell
Genre : Business & Economics

Summary : Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.