Inviting Branding

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Author : Patrick Bouchet
Genre : Business & Economics

Summary : Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

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Author : Nazim Uddin Hridom
Genre : Self-Help

Summary : Embark on a transformative journey of self-discovery with 'BrandCraft: Navigating Your Personal Odyssey to Unleash the Power Within.' This insightful guide, spanning five immersive chapters, unveils the secrets to authentic personal branding. From crafting your narrative to designing a visual symphony, mastering digital prowess, navigating challenges, and future-proofing your brand, this book is your compass to a resilient and impactful personal brand. Each chapter unfolds a roadmap, blending real-life stories, practical exercises, and expert insights. As the final note, the epilogue leaves readers inspired to weave their ongoing narrative in the tapestry of personal branding—a lifelong odyssey of authenticity, growth, and limitless potential.

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Author : Hilary JM Topper MPA
Genre : Business & Economics

Summary : How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

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Author : Nadia Kaneva
Genre : Business & Economics

Summary : Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

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Author : Stuart MacDonald
Genre : Design

Summary : Whilst there are some studies of architecture in Scotland post-devolution, writings on design are largely non-existent. Designs on Democracy seeks to fill that gap and ranges over the debates concerning architecture, urbanism, design and the Creative and Cultural Industries and the policies, people and places that stimulate and animate them. The book also tells a story about Scotland’s creatives –where they work and how their ideas and what they create and design contribute to Scotland’s democratic culture and identity.

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Author : Jeremy Miller
Genre : Business & Economics

Summary : Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

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Author : Gestalten
Genre : Graphic arts

Summary : "We all love to be invited. The wedding of a relative. A friend's garden party. The launch of a new fasion label. Whether private party or corporate affair, a special occasion deserves a special invitation. You're Invited! presents alluring invitations crafted with hand-lettering techniques, fine paper choices, innovative printing methods, and more. From the digital to the handmade, an invitation provides a keepsake that will remain long after the buzz of the event."--back cover.