Augmented Reality Ar In Retail Opportunities And Challenges For Enhancing Customer Experience
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Augmented Reality Ar In Retail Opportunities And Challenges For Enhancing Customer Experience
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2023-04-21
Augmented Reality Ar In Retail Opportunities And Challenges For Enhancing Customer Experience written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-21 with Business & Economics categories.
Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This text discusses the potential benefits and challenges of using augmented reality (AR) in the retail industry to enhance customer experience, increase sales, and gain a competitive advantage. The paper analyzes a Journal of Marketing article that examines the impact of AR on sales in online shopping and proposes a theoretical implementation of AR for the German home and living brand, Westwing, using their AR program, Atelier by Westwing. The article concludes that AR has promising opportunities for businesses that can be realized through effective implementation, and Westwing's use of AR can result in cost savings, decreased return rates, and a personalized customer experience.
Augmented Reality And Virtual Reality
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Author : Timothy Jung
language : en
Publisher: Springer
Release Date : 2017-09-04
Augmented Reality And Virtual Reality written by Timothy Jung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-04 with Business & Economics categories.
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Augmenting Retail Reality Part B
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Author : Balraj Verma
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-12-09
Augmenting Retail Reality Part B written by Balraj Verma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-09 with Travel categories.
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.
Immersive Realities A Journey Into Augmented And Virtual Worlds
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Author : Divya Bhavani Mohan
language : en
Publisher: Libertatem Media Private Limited
Release Date : 2023-01-05
Immersive Realities A Journey Into Augmented And Virtual Worlds written by Divya Bhavani Mohan and has been published by Libertatem Media Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-05 with Computers categories.
Explore the cutting-edge technologies of augmented and virtual reality. This book takes readers on a journey through the development, implementation, and future possibilities of these immersive technologies, offering insights into their impact on various industries and daily life.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Multidisciplinary Research In Arts Science Commerce Volume 14
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Author : Chief Editor- Biplab Auddya, Editor- Dr. Merugu Madhusudan, Dr. Vani S V, Dr. Amita Singh, Dr. Deepa Mohan, Dr. Bhagyashree Baruah, Jalajakshi B N
language : en
Publisher: The Hill Publication
Release Date : 2024-12-12
Multidisciplinary Research In Arts Science Commerce Volume 14 written by Chief Editor- Biplab Auddya, Editor- Dr. Merugu Madhusudan, Dr. Vani S V, Dr. Amita Singh, Dr. Deepa Mohan, Dr. Bhagyashree Baruah, Jalajakshi B N and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-12 with Antiques & Collectibles categories.
Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach
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Author : Soumi Dutta
language : en
Publisher: Springer Nature
Release Date : 2024-08-23
Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-23 with Computers categories.
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
Minds Unveiled
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Author : Raul V. Rodriguez
language : en
Publisher: CRC Press
Release Date : 2024-11-22
Minds Unveiled written by Raul V. Rodriguez and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-22 with Business & Economics categories.
This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology. The book explains the relationships between language, thinking, and behavior as well as how AI may aid in our understanding of learning, decision-making, and problem-solving. In addition, it discusses the significance of applying AI properly and ethically. This book provides a comprehensive overview of how AI is increasing our understanding of the mind and how it impacts each of us professionally.
Augmented Reality And Virtual Reality Immersive Technologies Explained
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Author : Michael Roberts
language : en
Publisher: Richards Education
Release Date :
Augmented Reality And Virtual Reality Immersive Technologies Explained written by Michael Roberts and has been published by Richards Education this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Step into the world of immersive technology with Augmented Reality and Virtual Reality: Immersive Technologies Explained. This comprehensive guide takes you through the fascinating journey of AR and VR, from fundamental concepts and historical evolution to cutting-edge applications and future trends. Each chapter dives deep into the hardware, software, design principles, and industry applications of these transformative technologies. Whether you're a tech enthusiast, developer, educator, or business professional, this book provides valuable insights and practical advice to harness the power of AR and VR. Discover how these technologies are revolutionizing various industries, explore ethical and social implications, and get ready for the future of digital interaction.
Augmented Reality And The Future Of Education Technology
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Author : Aggarwal, Rashmi
language : en
Publisher: IGI Global
Release Date : 2024-06-17
Augmented Reality And The Future Of Education Technology written by Aggarwal, Rashmi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Computers categories.
In the field of education, the quick progression of technologies poses both unprecedented challenges and unparalleled opportunities. As our classrooms undergo a large shift, traditional practices are being questioned, demanding a reevaluation of how we teach, learn, and prepare the leaders of tomorrow. The consensus is clear: for our students to thrive in an increasingly tech-driven world, they must not only understand but also master technology to ensure future economic success. However, the integration of these technologies into education brings forth a myriad of complexities, necessitating a thoughtful exploration of their impact and potential solutions. The swift development of transformational technologies is reshaping education, presenting educators, administrators, and policymakers with a daunting challenge. Augmented Reality and the Future of Education Technology offers pivotal solutions to the challenges presented by transformative technologies in education. Traditional teaching methods are being scrutinized, and the need for a cohesive understanding of these technologies is becoming imperative. The growing gap between the demands of the digital age and the current state of education highlights the urgency to address issues such as teacher readiness, student engagement, and the overall organizational culture's ability to adapt to this technological paradigm shift. The question remains: How can education effectively harness these technologies to create learner-centric, personalized, and engaging learning experiences?