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Consumerization Of It Buzzword 2011 Analyse Von Chancen Und Gefahren


 Consumerization Of It Buzzword 2011 Analyse Von Chancen Und Gefahren
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Consumerization Of It Buzzword 2011 Analyse Von Chancen Und Gefahren


 Consumerization Of It Buzzword 2011 Analyse Von Chancen Und Gefahren
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Author : Christopher Franke
language : de
Publisher: Diplomica Verlag
Release Date : 2015-02-01

Consumerization Of It Buzzword 2011 Analyse Von Chancen Und Gefahren written by Christopher Franke and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Computers categories.


Das vorliegende Buch befasst sich mit der Thematik einer Integration von Consumer-IT in einem Unternehmensnetzwerk. Zunächst wird auf die theoretischen Grundlagen von Begriffen eingegangen, bevor über die technologischen Möglichkeiten ein Überblick verschafft wird. Anschließend werden ausführlich die Aspekte der ‘Consumerization of IT’ vorgestellt. Als Datengrundlage dienen hierbei geführte Interviews mit IT-Verantwortlichen von Unternehmen und Hochschulen. Aufbauend auf diesen Ergebnissen wird eine SWOT-Analyse anhand eines fiktiven Unternehmens durchgeführt. Die Erkenntnisse werden abschließend aufgezeigt, wobei Hinweise auf weitere Forschungspotentiale gegeben wird.



Consumerization Of It Buzzword 2011


 Consumerization Of It Buzzword 2011
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Author : Christopher Franke
language : de
Publisher: GRIN Verlag
Release Date : 2011

Consumerization Of It Buzzword 2011 written by Christopher Franke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.


Bachelorarbeit aus dem Jahr 2011 im Fachbereich Informatik - Wirtschaftsinformatik, Hochschule für Technik und Wirtschaft Berlin, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit der Thematik einer Integration, von Consumer-IT in einem Unternehmensnetzwerk. Zunächst wird auf die theoretischen Grundlagen von Begriffen eingegangen, bevor über die technologischen Möglichkeiten ein Überblick verschafft wird. Anschließend werden ausführlich die Aspekte der "Consumerization of IT" vorgestellt. Als Datengrundlage dienen hierbei, geführte ́Interviews mit IT-Verantwortlichen von Unternehmen und Hochschulen. Aufbauend auf diesen Ergebnissen, wird eine SWOT-Analyse anhand eines fiktiven Unternehmens durchgeführt. Die Erkenntnisse werden abschließend aufgezeigt, wobei Hinweise auf weitere Forschungspotentiale gegeben wird.



Omnichannel Branding


Omnichannel Branding
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Author : Vittoria von Gizycki
language : de
Publisher: Springer-Verlag
Release Date : 2018-09-03

Omnichannel Branding written by Vittoria von Gizycki and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Business & Economics categories.


Blankpolierte Markenbotschaften will heute keiner mehr sehen – sie wirken künstlich, standardisiert und verfehlen meist die Bedürfnisse der Kunden. Nur wer in der Lage ist, Daten und Inhalte individuell für den Kunden sinnvoll zu verknüpfen und echte Beziehungen aufzubauen, hat die Chance, zur Love Brand zu werden. Unternehmen stehen deshalb vor der Herausforderung, den Spagat zwischen IT, Customer-Service, Sales und F&E zu meistern und ein sinnhaftes Markenerlebnis zu schaffen. Mit einer 360-Grad-Perspektive aus der Sicht von Unternehmen, Agenturen, Kunden und Wissenschaft zeigt dieses Buch, wie Erlebnispakete – individuell auf den einzelnen User zugeschnitten – über verschiedene Kanäle in Echtzeit kommuniziert werden können. Die Konzepte und Praxisbeispiele machen deutlich, wie Entscheider der Zerrissenheit zwischen unberechenbaren Kunden, Touchpoint-Overkill und Big-Data-Wahn einen klaren Handlungsfokus entgegensetzen können.



Servitization In Industry


Servitization In Industry
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Author : Gunter Lay
language : en
Publisher: Springer
Release Date : 2014-06-13

Servitization In Industry written by Gunter Lay and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Technology & Engineering categories.


This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to stress only its advantages, more recently, scholars have also started to refer to the challenges associated with servitization. This book attempts to give a balanced picture of servitization. The book is structured in four parts: Part I introduces the topic by presenting the most recent academic discussion about servitization and uses an empirical analysis to show the degree of servitization across Europe. The results of this analysis are then compared to the discussion in the literature. This comparison highlights the existing discrepancies between the rather euphoric literature and the more skeptical practical experience. The second and third parts attempt to explain these discrepancies by taking as a starting point the assumption that servitization recommendations have to consider the heterogeneity of the manufacturing sector and the capabilities of the provider. Part II presents articles which analyze the specific characteristics of different sectors with their barriers and potentials and presents frameworks for a successful servitization of the core sectors in European manufacturing industries which include, e.g. aeronautics, automotive, ICT, chemical industries, pulp and paper industries and different engineering sectors. Part III focuses on companies’ capabilities which are necessary for successful servitization. These include strategic management, marketing, organization, innovation, engineering, human resources, controlling, quality and networks. All the contributions in parts II and III add up to a detailed picture of servitization for sectors and functions and indicate the practical implications for enterprises in manufacturing industries. The fourth part concludes the book with a chapter summarizing the findings and giving an outlook of servitization in manufacturing industries, its challenges and future developments.



The New Know


The New Know
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Author : Thornton May
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-28

The New Know written by Thornton May and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.


Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field.



Jonas And Kovner S Health Care Delivery In The United States


Jonas And Kovner S Health Care Delivery In The United States
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Author :
language : en
Publisher: Springer Publishing Company
Release Date : 2014-05-14

Jonas And Kovner S Health Care Delivery In The United States written by and has been published by Springer Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Medical categories.


How do we understand and also assess the health care of America? Where is health care provided? What are the characteristics of those institutions which provide it? Over the short term, how are changes in health care provisions affecting the health of the population, the cost of care, and access to care?. Health Care Delivery in the United States, now in a thoroughly updated and revised 9th edition, discusses these and other core issues in the field. Under the editorship of Dr. Kovner and with the addition of Dr. James Knickman, Senior VP of Evaluation, Robert Wood Johnson Foundation, leading thinkers and practitioners in the field examine how medical knowledge creates new healthcare services. Emerging and recurrent issues from wide perspectives of health policy and public health are also discussed. With an easy to understand format and a focus on the major core challenges of the delivery of health care, this is the textbook of choice for course work in health care, the reference for administrators and policy makers, and the standard for in-service training programs.;chapter



Service Business Development


Service Business Development
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Author : Thomas Fischer
language : en
Publisher: Cambridge University Press
Release Date : 2012-05-24

Service Business Development written by Thomas Fischer and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.


Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.



Medicare And Medicaid At 50


Medicare And Medicaid At 50
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Author : Alan B. Cohen
language : en
Publisher: Oxford University Press, USA
Release Date : 2015

Medicare And Medicaid At 50 written by Alan B. Cohen and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Medical categories.


For fifty years, Medicare and Medicaid have stood at the center of a contentious debate surrounding American government, citizenship, and health care entitlement. In Medicare and Medicaid at 50, leading scholars in politics, government, economics, health policy, and history offer a comprehensive assessment of the evolution of these programs and their impact on society -- from their origins in the Great Society era to the current battles over the Affordable Care Act ("Obamacare"). These highly accessible essays examine Medicare and Medicaid from their origins as programs for the elderly and poor to their later role as a safety net for the middle class. Along the way, they have served as touchstones for heated debates about economics, social welfare, and the role of government. Medicare and Medicaid at 50 addresses key questions for understanding the past and future of health policy in America, including: � What were the origins for these initiatives, and how were they transformed over time? � What marks have Medicare and Medicaid left on society? � In what ways have these programs produced innovation, even in eras of retrenchment? � How did Medicaid, once regarded as a poor person's program, expand its benefits and coverage over the decades to become the platform for the ACA's future expansion? The volume's contributors go on to examine the powerful role of courts in these transformations, along with the shifting roles of Congress, public opinion, and state governors in the programs' ongoing evolution. From Lyndon Johnson to Barack Obama on the left, and from Ronald Reagan to George W. Bush on the right, American political leaders have tied their political fortunes to the fate of America's entitlement programs; Medicare and Medicaid at 50 helps explain why, and how those ongoing debates are likely to shape the future of the Affordable Care Act.



Practical Aspects Of Design Science


Practical Aspects Of Design Science
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Author : Markus Helfert
language : en
Publisher: Springer
Release Date : 2012-09-11

Practical Aspects Of Design Science written by Markus Helfert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.


This book constitutes the refereed proceedings of the European Design Science Symposium, EDSS 2011, held in Leixlip, Ireland, in October 2011 held in conjunction with the Intel European Research and Innovation Conference, ERIC 2011. The 15 revised full papers presented were carefully reviewed and selected from various submissions. The papers are organized in topical sections on design science and processes; evaluation and utility; and applying design science.



Mastering Megatrends


Mastering Megatrends
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Author : Doris Naisbitt
language : en
Publisher: World Scientific
Release Date : 2017-12-28

Mastering Megatrends written by Doris Naisbitt and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.


From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend. This is the centrepiece of Mastering Megatrends.